Top Logo Design Trends for 2019: The Brands’ New Looks

9 trends that will dictate the rules of branding and logo design in 2019: bright & vibrant colors, gradients, minimalism and more!

Top Logo Design Trends for 2019

It’s a no-brainer that logo design trends 2019 are following the graphic design trends 2019. But while some trends come and go from one year to another, businesses don’t really change their logos quite as often. The graphic design trends that stay for a few years are the ones that influence the logo design trends.

Logo design trends for 2019 are:
1. Bright colors
2. Multi-color gradients
3. Metallic logos
4. Geometric shapes
5. Minimalist illustrations
6. Minimalist typography
7. Creative logotypes
8. Illustration substitutes for a letter
9. Artistic logos and illustrations

Some brands won’t change their logo for a decade or even more. We believe that updating your logo once a few years is essential in order to stay trendy. And we are not talking about big rebrand-like drastic changes but small alterations that will make your logo (and your brand) feel modern.

Now, logos fall into two categories: logomarks and logotypes. No matter if your brand has both or just one, your logo must still be meaningful and trendy in terms of colors and shapes. Now let’s explore the logo design trends 2019 that are about to dictate the rules of branding in 2019.


1. Bright Colors in Logo Design 2019

Bright colors are definitely one of the graphic design trends that have been on the top of the charts for the last few years. Staying in the leading positions for so long, there is no way that they won’t make their impact on logo design trends in 2019.

Indeed, some of the trendiest logo designs of 2019 will be vibrant combinations of bright colors that make a firm statement. Check out a few examples.

Gameworks logo design

Logo design by Oni Janoras


Logo design by Rony pa

Labib Multimedia Logo

Logo design by Sharifuzzaman Sharif

Bright colors can be easily adapted to different kinds of brands. The best thing is, that bright colors enhance the emotions the logo conveys. Often combined with other trends, bright colors are definitely going to be one of the emblematic logo design trends in 2019.

where's the party app logo

Logo design by Thisun Chandrasiri

powersense logo

Logo design by ayoob al qaessi

cakeberry logo design trends

Logo design by Logogo Family

Each One Reach One logo

Logo design by Sammy Sayles

While businesses usually prefer flat logos, colorful 3D logos will also be a thing in 2019. So, if you really want to step up your game, here is an idea you could use.

MEIF Logo cube

Logo design by Suhail P.


2. Gradients in Logo Design 2019

Remember when Instagram changed its logo two years ago and everyone was like… Really? A simple old-school gradient?

Well, it turned out Instagram was a real trendsetter because ever since the web got flooded with gradients. Now, everybody is loving them (we know, you secretly do, too). Gradients have really proved as a steady graphic trend for the last couple of years. It’s no wonder that they have made their way to logo design, as well. See a few examples of this trend.


Logo design by sattam logo


Logo design by Adokun Rapheal

Logo Norma Moreira Chaves

Logo design by David López

Artificial Intelligence companies logo 2

Logo design by Tasnuba Habib


3. Metallic Logo Designs

Metallic looks are not new to logo design but in 2019 they will really be on the pedestal. And now, they are not exclusively reserved for jewelry brands if this has been on your mind.

Metallic logo designs are often associated with high-class but they have even a more powerful quality. The shiny metal effect can make even a simple design stand out… And pretty much, this is what a brand wants from a logo.

Logo "Tiburian stone"

Logo design by Roman Gnidin

Logo design dress

Logo design by Amany Salama

master zatochki logo

Logo design by Logogo Family

Qubbe - Branding

Logo design by NOA Agency


4. Geometric Logo Designs

Geometry and logos are a match in heaven when it comes to logo design. In 2019, this will not be an exception. How so? Logos are meant to be symbolic, and in geometry, each shape has a meaning. For example, a circle means eternity and completeness. A square conveys stability, and so on.


Logo design by Cloud Studio

IB Identity

Logo design by Isaac Brown

Geometric shapes have one very valuable quality. They can easily simplify a complex figure. Since logos are used in big and small sizes, they need to be simple in order to be recognizable and “readable” even if small (e.g. on business cards or other marketing materials).

Whether made in flat, 3D or perspective, geometric logo designs manage to capture the essence of a brand and convey it in a very elegant and conceptual look. Enjoy a few amazing examples of geometric logos.

logo design trends 2019 marka collective

Logo design by Marka Collective


Logo design by Anthony Dacles

art world logo

Logo design by Phạm Ngọc Anh

Check out also Cool Logo Ideas for Your Next Outstanding Logo


5. Minimalist Logo Designs

Minimalism has been a pretty steady trend for the last few years, as it makes the logo look clean and simplistic but still impressive. Many businesses prefer minimalist logo designs because they look good in small and big sizes. Moreover, such simplistic logos go well with all kinds of marketing materials and brand designs.

logo for fitness pod cast

Logo design by Karla Ribelus

odin enduo logo

Logo design by Fernan Natividad

OAK BAY - Grill House & Sushi Bar Branding

Logo design by Pencil Designs

Box Gift Logo Design

Logo design by Tama Logo

The minimalist logo style goes hand in hand with the geometric logo style. The mix between minimalism and geometry help logo designers create simple, elegant, and witty conceptual logos. Here is an example of such a logo, accompanied by a bit of an insight into the making-of process.

logo design trends 2019 kostadinov

Logo design by kostadin_ov


6. Minimalist Typography Logos

In 2019, we will keep seeing minimalist logos, whether geometric or illustrative, black and white or colorful.

The minimalist logo style will be often translated into minimalist typography. Creative minimalist typography logos are made by using just a letter or two of the brand’s name.

The minimalist typography logos may be accompanied by the full brand name on some marketing materials like business cards, brochures, billboards… or used solely. Enjoy a few great examples.

The Center logo design branding

Logo design by Marka Collective

Qproject logo

Logo design by Agata Miller-Kuriata

AP Logo Design

Logo design by Lalu Aan

Beda {IT} Logo Design

Logo design by Lalu Aan


Logo design by HOLATEAM | Olawuwo Joseph


7. Creative Logotypes

Creative logotypes will inevitably be among logo design trends 2019, whether accompanied by a logomark or not. Usually, this would include the full brand name written in a specific creative, unique and recognizable way. Here are a few examples.

Logo for Strop

Logo design by Dmitriy Malishev

Twiggy Beauty Bar logotype design

Logo design by Logogo Family

Logo for Kindburg

Logo design by sweetdnepra7fc

irArt logo

Logo design by Ira Mart


Logo design by Garagephic Studio


8. Illustration as Letter Substitutes in Logotypes

Creative logotypes often include an illustration to replace a part of the word. This, in most cases, would be a letter or two. Of course, the illustration replacing the letters needs to remind about the letter itself and still be meaningful. Here are a few creative examples of illustrations in logotypes.

Logo Dany Bakery

Logo design by Phú Hưng Nguyễn

aimer logo

Logo design by Mirlan Nauryz

Logo Marwood

Logo design by Adsomespark Media


9. Artistic Logo Designs

The dream of an artist is to receive a project for a logo in which they can express their artistic soul. Luckily, artistic logos and logo illustrations will be among the logo design trends 2019.

Trastena Rose Wine logo design and branding

Logo design by Affectmedia ltd

Layvosa's Logo Design

Logo design by Tia Nellisa

KORENT Design Office

Logo design by NOA Agency

Even when it comes to creating an artistic logo or a logo illustration, there are still some rules you need to follow. The logo must be readable in small and big sizes. The choice of colors is very important in terms of the feelings they convey. Last but not least, you may still need to stick to some specific requirements by the brand, e.g. incorporate the first letter of their brand, use specific color shades, design in a specific style, etc.

Freedom tourbd LOGO

Logo design by Riyad Biswas

Logo - Association Lille et une saveur

Logo design by Camille Poly

island magic logo

Logo design by Thisun Chandrasiri


To sum up,

In terms of logo design trends 2019 – is an interesting year that awaits! We will be seeing many bright and colorful logos that empower the brands. Minimalist and simplified logos for those who want to stay low-key but still impress with elegant styles. Typography in various shapes and forms. Creative illustrations that bring a special artistic vibe to the overall logo design.

So, what do you think? Share your thoughts and comments in the section below.

You may be interested to check out more articles on similar topics:


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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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