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    10 Brilliant Brand Mascot Redesign Examples During the Years

    Nowadays, brands fight for customers’ attention more furiously than ever. There is an endless abundance of visual stimuli around us which makes it harder and harder to keep one’s interest. That is why, all companies, especially the big ones, are raising up their game with their marketing strategies. Often of these strategies is to do a mascot redesign, in…

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    15 Incredible Character Design Books on the Market

    Just started learning the ropes of cartooning and looking for some insightful character design books? Great! Here at GraphicMama we’ve put together 15 of the best character design books available on the market. Some of them are meant for beginners, others are suitable for those who want to take their skills to the next level….

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    How to Convey Character’s Personality Through Shape, Variance and Size

    Character’s personality is a crucial part of creating engaging, believable and likable designs. It is not enough to have beautifully drafted character, but your audience should be able to relate to it and “connect”. Since the dawn of humanity, people memorize things by storytelling – we just love stories! So it is no wonder that…

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    How We Create a Cartoon Character Design in 10 Steps

    Ever wondered how we come up with our cartoon characters? Well, here is your chance to peek backstage and get an idea of how the whole inventive process of creating a cartoon character design goes from A to Z. Behind the realization of any cartoon character design stands a well-thought-out concept, a lot of discussion, analysis…

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    27 Visual Content Marketing Statistics For a Game-Changing 2017

    Are you in search of up-to-date visual content marketing statistics? Every marketer knows that a successful business strategy depends on the understanding of how the users behave. What are their favorite social media channels? Which type of content appeals to them the most? However, the user behavior is not a constant value. The marketing environment changes from…

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    25 Engaging Visual Content Marketing Examples Feat. Illustrations

    Heard of the importance of visual content but need some visual content marketing examples to give you a better idea of what to post on social media? Even more importantly, how to engage your followers with your content? These are questions that all marketers have pondered upon. We get it, all social media channels have…

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    Vector and Raster: What’s the difference?

    There are two basic types of digital graphic images existing on the web: vector and raster (bitmap images). Quite often, people wonder what the differences between the both image types are. They struggle in telling them apart and deciding which type is appropriate for their projects. Let us throw some light on the subject and explain the basic…

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    10 Cartoon Character Design Secrets by GraphicMama

    There’s no single path to success. Every illustrator, designer, or generally, a professional has established their own ultra-productive techniques that simply deliver results. GraphicMama is no exception.

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    3 Design Traits Your Brand Cartoon Character Must Have

    Getting noticed and drawing customers’ attention could be quite a challenge nowadays. While struggling in a highly competitive business environment, developing a great brand cartoon character design could be just the right factor that will stack the odds in your favor.