• 19 Greatest Mascots in Advertising Campaigns + Today’s Trends

    Mascots in advertising are one of the brands’ most effective ways of bonding with their customers and creating brand love. No matter if the company is big or small, most of the successful businesses realize the advantages of using characters in their advertising campaigns and embodying their values and vision into the mascots. Since we…

  • 10 Best Explainer Video Styles for Your Business

    Video is king! There’s no second opinion about this fact. Undoubtedly, explainer videos are one of the most powerful marketing tools which every business should have in their arsenal. But there are way too many explainer video styles to choose from. Therefore, you can easily get lost in the search of the best one for your own business….

  • Types of Illustration – Styles and Techniques

    We noticed that there are several definitions of what illustration might be and what types of illustrations there are… Each time we tried to find a video, article or some other source throwing light on the subject – we got lost or we didn’t get enough information; or we had to look at several places to…

  • 10 Brand Name Generators to Save the Day

    Now that we talked about choosing a brand name for your business and why it is important, we’d like to give you a very handy list of brand name generators, with short descriptions.  How does the brand name generators work? You simply enter keywords, which you find suitable for your business and the generator checks availability…

  • Red Alert: Strong Brand Name Wanted!

    Choosing a brand name is one of the most exciting steps in starting a new business. Though many young entrepreneurs are not aware, choosing a strong brand can do you a lot of good and in this article we will give you some arguments for that, as well as useful tips for choosing a name…

  • Composition in Design – 15 Things You Can’t Afford NOT to Know

    Composition is one of the six crucial elements of design. Without strong and solid design composition, everything starts falling apart. In this article we will give you 15 tips on how to strengthen your composition – no matter if it’s a photography, illustration or any graphic design project. We also prepared a beautiful collection of designs…

  • 10 Foolproof Tips for Storytelling That Dazzle Audiences

    Nowadays people buy the brand, how it makes them feel and how they connect to it. Customers are no longer interested in agressive marketing strategies that tell them what to buy and how amazing the product is. With the advent of the digital age, Facebook, Pinterest, Instagram, Twitter and YouTube has only added advantage and…

  • How to Use Color to Improve Your Web Design

    In this article you will learn some basics for how to use color in your design. No matter what’s the case with your website – if you want to sell, educate or just share your ideas, in the end of the day, you are aiming at cathcing the viewer’s attention and retaining it. Most probably too,…

  • How to Build Strong Brand & Visual Identity

    Visual identity and branding are two terms that are often confused in the process of building a brand. As simple as it gets, visual identity is the visual aspect of branding the business and trying to evoke certain feelings in the consumer through visuals. It conveys symbolic meanings that cannot be imparted through words alone….