Logo design trends in 2021 simply refuse to be left behind by other areas of design. Your logo is a vital cog in your branding machine and the design states not only who you are but also how you do it. Whether you are looking at launching a new business, rebranding an old business, or simply bringing your old logo up-to-date these latest trends for 2021 will get you talking and inspire you to head confidently into the future.
In this article:
1. 3D and Isometric Logo Designs
2. Logos in Ink Style
3. Wordmark Logo Design
4. Nature-inspired Logo Design
5. Classic Black & White Logo Design
6. Vivid Colors in Logo Design
7. Character & Mascot in Logo Design
8. Glitch in Logo Design
9. Animated Logos
10. Gradients in Logo Design
11. Simple Geometry Shapes in Logo Design
- Update Oct. 2023: Graphic Design Trends 2024 are officially out. Check them out.
- Update Nov. 2021: Logo Design Trends 2022 are officially out bringing back the hype for logotype. Check them out.
1. 3D and Isometric Logos
2021 will be a 3D bonanza in the world of design. A perfect way to add depth to your logo, and therefore depth to your business. If you’ve already got a logo, adding shading, highlights and shadows can transform it immediately into a modern cutting edge design without losing the essence you’ve spent years getting into the public’s mind. If you’re looking for a totally new design this is a logo design trend that is sure to tick all the creative boxes. So much variety, so much variation, so many great logo designs.
Example by Yoga Perdana
Example by Nicolas Solerieu
Example by Nick Cooper
Example by Yoga Perdana
Example by Sanaullah Ujjal
Example by Manon Jouet
Example by Piotr Gorczyca
Example by Shahinur Chowdhury
Example by Milon Ahmed
2. Logos in Ink Style
Wow. A brilliant new trend for a logo design that we are sure will catch on. Ink Style drawings, from the most complicated hatched lines, with incredible details, to stylized signatures and even more almost graphic images, make you step back and admire. Surely that alone is enough for a logo to be successful. Add in the unlining qualities this Ink style brings, such as the hand-drawn, focus on detail, focus on quality, an individuality that you can almost smell and you are on to a winner. A fine collection of fine logos,l classy, and head-turning.
Example by Steven Noble
Example by Noé Segovia
Example by Yondr Studio
Example by Standpoint
Example by Fanny Rakoto
Example by johnrodc
3. Wordmark Logo Design
Wordmark is the design concept of using only your brand name in the logo but using their own stylized font. Font design is big news and always pushing the boundaries. Combining your brand with this design concept in 2021 is going to be a logo design trend that you will see time and time again. Why? Because a well-designed wordmark does the job, confidently, succinctly and with minimum fuss, it can be used everywhere and on anything and ultimately is remarkably recognizable. And cool, let’s not forget to mention, doing the job is one thing, doing the job whilst dripping with cool is even better. Our selection of logo design trends for 2021 shows you just what we mean.
Example by Kike Escalante
Example by Gert van Duinen
Example by outer
Example by Wells Collins
Example by Helvetiphant™
Example by Audrey Elise
Example by Laura Eden
Example by outer
Example by VIPER Designs
Example by Adolfo Teixeira
Example by Olivier Segers
You may also be interested in Logo Sizes and Dimensions for Social Media, Websites, and Prints.
4. Nature-inspired Logos
It’s always been a trusted design inspiration for certain nature-associated brands but this 2021 design trend is going to grow and take over like the weeds in your garden after a rainy spell. Nature-inspired logo design to give you a sense of calm and harmony, a very much needed breath of fresh air, a sense of new growth and new beginnings. Could ever a design concept be more appropriate? Take a stroll through the woodland of examples below and smile.
Example by Ema Islam
Example by Viktoria Parastaeva
Example by Co-motion Studio
Example by Sofia Bado
Example by Wahyu Rizfi
5. Classic Black & White Logos
Classic black & white design never ever goes away and really why should it. If you keep backing winners, you don’t change strategy. Direct and classy yet still moving forward with contemporary cool effects. A big player in 2021 logo design trends will be the minimum fuss/maximum impact style of this daddy of design, giving a brilliant canvas to experiment with other newer styles and techniques such as animation and 3D. Our collection of hot cool designs paves the way.
Example by Shape Studio
Example by Shape Studio
Example by Shape Studio
Example by Patrick Tuell
Example by Jabir j3 ✒
6. Vivid Colors in Logo Design
Vivid, bright, garish, bold, and brassy – crazy colors and crazy color combinations are a sure-fire way for a logo to make the instant impact desired and this 2021 design logo design trend pulls no punches in that respect. One way to stand out from the crowd is by blowing away the cobwebs of the old color standards and going wild. These examples will make you head for your sunglasses. Perfect for transforming a tired old logo and establishing a new one.
Example by Firoj Kabir
Example by aim creative
Example by Freelancer Iqbal
Example by simc
Example by Lelevien
Example by Roma Korolev (kaer logo)
Example by Milos Djuric | djuksico
Example by Eddie Lobanovskiy
Want to learn more about color combinations? Check out How to Choose the Right Logo Colors: Color Meaning and Examples.
7. Character & Mascot Logos
A top tip for 2021 logo design is to include a character or mascot. Using the latest techniques and styles designers are becoming more and more imaginative in the creation of such characters, we are no longer talking about a 2D cuddly bear. The bonus is the personification of a brand, the relatability to the audience, and the increasing flexibility for using your character. The usual posters, signage, static advertising are fine but the move into animation, advertising videos, micro-animation, social media, etc are opening up more and more opportunities for the multi-purpose, multi-dimensional use of your logo. To see exactly what can be done check out the following super-smart character creations.
Example by Geraldine Nunez
Example by Eduardo Zaldivar
Example by Dean Gah
Example by GEGRAPH agency
Example by Rizal Faiz Ibrahim
Example by RI Rafiq
Example by Galyna Puzyrna
Example by Eduardo Zaldivar
8. Glitch in Logo Design
There’s no denying that not everything has gone as expected recently. This 2021 design trend doesn’t ignore the fact the things are chaotic and the usual rules don’t apply, in fact, it embraces it. This glitch trend takes all the usual rules and guidelines of logo design and throws them out of the window. The result is something new, daring, slightly disturbing, and very special. It won’t work for every business but who cares? It will work for enough and it will work amazingly well. Dive into this crazy ocean of creativity and be pulled by the tides of new design ideas.
Example by Multiple Owners
Example by Єкатерина Денисова
Example by Dalibor Pajic
Example by Roberta Codella
Example by Neal Swygart
Example by Ryan Apolinário
Example by Igor Pavlinski
Example by Nebojsa Matkovic
Example by Jan Szczygielski
9. Animated Logos
The use of animation and especially micro-animation on websites will be a design trend in 2021, so it seems logical to animate your logo on your site. To be sure, animations draw the eye and hold the interest so what could be better or more appropriate for logo design. This is design trends that show your logo is up-to-date and moving in the right direction in more ways than one. For some great inspiration check out these beauties.
Example by Multiple Owners
Example by Multiple Owners
Example by Multiple Owners
Example by Ambi . & Patrick Tuell
Example by Ambi .
Example by Multiple Owners
10. Gradients in Logo Design
Like 3D, gradient coloring adds depth and tangible quality to your logo design, instantly creating interest and dynamic quality. Small details matter and your brand colors do have an impact. This design trend allows you to keep the focus on the color, hold the viewer, flow from one element to another but all the time retain the called-for instantly recognizable quality that all the best logos have. Go with the flow into this high-quality group of gradient attention grabbers.
Example by Ema Islam
Example by Robiul Islam
Example by Kemas Zaid
Example by aim creative
Example by Oleg Coada
Example by Eashin Arafath
Example by Md Zahid Hasan
Example by Ashfuq Hridoy
11. Simple Geometry Shapes in Logo Design
Back to basics in 2021 -why not- it could be the answer. Few things are as inspiringly creative as the imaginative use of the basic building blocks of art, and indeed life, used to create something bigger and more beautiful. The sum of the parts, coming together to make the new. This trend, that will take 2021 by storm, is confident, nothing is hidden but it’s ingenious. Cleverly this style also gives you the chance to add and take away, animate sections, alternate colors, and all at the same time as keeping the essence. A standout collection of outstanding logo designs is waiting here to whet your geometric appetite.
Example by Mehman Mammedov
Example by Guilherme Vissotto
Example by Firma Design
Example by Olivier Segers
Example by Kinda Ghannoum
Example by Ahmed creatives
Example by Guilherme Vissotto
Example by Sumesh A K
Example by Cursor Design Studio
Example by Ryan Hegar
Example by Lucas Fields
Final Words
2021 is looming on the horizon, no one knows what to expect but one thing is for sure, the ones that succeed will be the ones that adapt and embrace the change. True for businesses and true for design. This carefully collected and collated selection of absolutely extraordinary logo designs perfectly illustrate the trends that will run headlong into the new future, you can be with them or you can be left behind. The choice is yours, the inspiration is there all around you and the future, at least of design is looking rosy.
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