70+ Mascot Logos That Will Definitely Impress You

Mascot logos are widely used for all kinds of businesses these days. Knowing how powerful mascots and cartoon characters can be when used in marketing (throw a glance at How to Boost Your Business by Using Cartoon Characters in Marketing), businesses are leveraging the benefits of having their own mascots by incorporating it even in their logos.

Today, we’ve prepared a collection of over 70 awesome mascot logos used for different kinds of businesses. All of these examples clearly show that having a mascot in your logo makes it more appealing to the viewer. We’ve categorized the mascot logos we’ve gathered into the following categories:

• Friendly animal mascot logos
• Fierce animal mascot logos
• Human mascot logos
• Object mascot logos

Enjoy the collection!

Friendly Animals Mascot Logos

Animals are perhaps the most preferred theme for mascot logos. With each animal bringing a specific symbolism to the picture, it’s no wonder that businesses choose to depict an animal in their mascot logos, rather than choose a human face. However, the same animal can still convey different emotions. Let’s say, a bear can be pictured as a friendly, welcoming character but it also could look fierce while conveying strength and power. For this reason, we’ve divided the animal mascot logos into two categories. Let’s begin with the friendly looking animal mascots!

Two amazing cartoon animal mascot logos created by artist Aga Ochoco. On the left, we can see a friendly kangaroo mascot with a pouch full of gift cards. The smile and the thumb up are welcoming signs and build trust. On the right, there is a toucan mascot logo for a protein brand – presented with a smile while showing off his muscles.

A shark usually brings negative emotions but not in this case. This smiley charming fella holding a pencil was illustrated by artist Martin Hoffmann for a creative mascot logo design.

A collection of cute mascot logos presented by artist Bodea Daniel. All animals are drawn in an outline style and they simply look adorable.

A very appealing colorful unicorn mascot logo created for a brand for kids’ playground. The design was created by the artists’ duo Ngoc Thuy Do and Loan Do and is absolutely adorable.

A series of mascot logos for a veterinary clinic. The artist has presented different versions of the logo with cute animals designed in an outline style with pastel colors.

Two cute animal mascot logos illustrated by artist Aditya Pranata. On the left, we can see an adorable happy sloth who is the face of an app for studying. On the right, we can see a brave fox bandit character that enchants with his friendly smile.

Two amazing mascot logo designs made by artist Horacio Velozo. A friendly pigeon on the left – this mascot logo is perfect for a delivery brand. On the right, we can see a geek lizard character suitable for a wide range of brands.

The next two examples of mascot logos were created by Trexyca Artworks. On the left, we see a very welcoming giraffe mascot illustrating a brand for a zoo. On the right, we see a creative bird mascot holding a pencil-brush and smiling. Both cartoon mascot logos look very friendly and appealing.

Fierce Animals Mascot Logos

Some mascot logos need to convey strength and power. Such mascot logos are widely used for sports teams but they are suitable for any brand that wants to make you feel strong and invincible. It could be a fashion brand, a brand for energy drinks, gym brands, etc.

The following six mascot logos were made by the same digital artist – Paul Howalt, and they are gathered in a collection called Logo Collection – Sports & School Mascots. Typical for this category, the desings present scary, powerful animals, some of them even depicting an attack. Check out his awesome collection.

Two designs by Tycoon Creative. These mascot logos present an octopus on the left and a wolf on the right. Botch characters convey power, energy, and toughness.

A scary mascot logo of supernatural being based on the concept of a skull and inspired by a character from the movie “Hell Boy”. The artist of this fierce mascot logo is Derrick Stratton.

Human Mascot Logos

Besides animals, human cartoon characters are also among the popular mascot logos. They could be illustrated either friendly, or scary depending on the brand they represent. In this category, we’ve gathered various human mascot logos of men, women, and kids.

This mighty warrior character was designed by artist Johnny Haru for a mascot logo for a band named “The Horde”.

A fun redesign project of the brand “Noodle Factory”. The presented new mascot logo was designed by artist Jude July who gave the friendly noodle boy an attractive 3D look by using gradients and shadows.

A friendly boy mascot logo designed by digital artist Rafael Marques. The cute casual boy is illustrated in a flat style and conveys a welcoming feeling.

 

You may also be interested in this related article: Best Logo Creator Tools & Generators: Fast, Easy, Cost-Effective

Objects Mascot Logos

Quite often, brand owners choose objects with human characteristics to represent their businesses. The great thing about choosing an object as a mascot logo is literally the infinite possibilities that you have. Of course, the mascot will be best perceived if it is directly related to the business itself. Let’s see several examples.

The story behind the following mascot logo, as written by the creators, is logo creation for a brand that offers egg-based snacks. Naturally, the agency decided that an egg mascot logo would be a perfect choice. Well done!

Mascot logos are suitable for absolutely every kind of business. With the diversity of mascot logos, we showed you in this collection, we hope you already have ideas for your own mascot logo. If you’d like, you can even share with us your design concept in the comments below.

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