‘Classic Blue‘ is Pantone Color of the Year 2020

It's official! Pantone has announced the color of the year 2020 and it's called: Classic Blue.

Pantone Color of the year 2020 Classic Blue

UPDATE DEC 2021: Pantone Color of the Year 2022 is out

UPDATE DEC 2020: Pantone Color of the Year 2021: Illuminating & Ultimate Grey

Pantone Color of the Year 2020 is officially announced: Classic Blue! In 2020, we’ll be enjoying the classic elegance of the Classic Blue color hue interpreted into beautiful creations and combinations in all design niches.

The Color Institute never disappoints as it always matches its annual choice of color with what the world needs. Carrying a deep meaning and symbolism, Classic Blue is the right tone that comes at the right time to convey calmness, stability, and honesty while it marks the world’s transition to a new decade.

You may also be interested in 100 Good Color Combinations That Go Beyond Trends: Inspirational Examples and Ideas.

As the timelessness and tranquility of the blue hue bring us peace of mind and keep our thoughts focused and clear, they also remind us that we should slow down and appreciate what we’ve achieved so far. Fostering stability and resilience, the classic tone of blue stands against aggression and encourages a world of honesty and constant improvement.


Classic Blue: Designers’ tools & palettes

Pantone announced the color of the year 2020 just a few days ago and it is already making an impact. The giant that dictates the rules in all design directions once again aids designers by providing tools and palette suggestions that boost creativity.

Color systems for Pantone Color of the Year 2020: Classic Blue

Color systems for Pantone Color of the Year 2020: Classic Blue

Being classic and timeless, Classic Blue can actually be a quite versatile color. With the following palettes, Pantone persuades us that the color of the year 2020 can be used in versatile ways to convey different moods and emotions when combined with other fellow colors. Have a look.

Color palettes of Classic Blue: Pantone Color of the Year 2020

Color palettes of Classic Blue: Pantone Color of the Year 2020


Classic Blue in the various fields of design

Not a single word is more powerful than an image. Classic Blue is a shade that comes of use in all fields of design and the following examples are the perfect proof.

  • Classic Blue in graphic design and branding


  • Classic Blue in illustration


  • Classic Blue in product design


  • Classic Blue in fashion


Classic Blue through the eyes of GraphicMama

Like every year, we get super excited and inspired by what Pantone surprises us with. To keep the tradition, this year we also decided to experiment with several of our cartoon characters and transform them into Classic Blue-inspired personages. Here is a sneak peek of the fun experimentation we’ve had:

Attractive girl cartoon character Color of the Year 2020

Attractive man cartoon character Color of the Year 2020

Hand-drawn flat man cartoon character Color of the Year 2020


This year, we also decided to choose one character of each experimentation and release it as a full set of poses. With the impressive amount of 112 poses, each personage can be used for different projects – presentations, banners, flyers, landing pages, marketing materials, email campaigns and more.

Remember that the colors of each character are fully editable according to your taste – this combination of colors is simply a suggestion. The file formats included are vector Ai, Eps, Pdf, as well as the universal Png.


To wrap up,

We can’t wait to see how designers and illustrators will incorporate this calming hue of blue in their creations throughout the new year. Classic Blue is a solid and trusted color that certainly brings excitement and provides a field for experimentation, too. We are eager to learn what you think of the Pantone color of the year 2020 down in the Comments section.

If you’d like to see even more trends and predictions, don’t miss these articles, as well:

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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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