How to Find Good Infographic Topics That Will Get You the Right Audience

We live in a world in which visuals play a major role. Data visualization techniques could turn boring information into remarkable images in your head. As a result, you can significantly improve your marketing statistics and engage customers in a unique way using visuals such as infographics.

Whether you are a marketer or a business person who wants to communicate their message better in front of the team, finding the right infographic topics and using the right visuals will make a noteworthy difference. In the beginning, it might seem like a daunting task, but you will quickly realize the benefits compared to the efforts you’ve put into your visual data representation.

Your endeavors will be worth it, as humans tend to remember much more things when they can see them, making infographics a powerful tool in the right hands. To prove the claim with numbers,

On average, people will remember 65% of the information they see in a visual. Whereas they will only remember 10% of the information they hear aloud.

–Cognition

While we’re not experts in brain activities, plenty of statistics prove the long-term value of using infographic design ideas. Well, we have to admit it’s not that easy to come up with something unique that is going to be practical for users but at the same time unique as content.

In this article, we will show you how to look for information, define your infographic topic, and use the right tools to deliver your infographics successfully.

Article Overview:

1. What is your purpose?
2. Who is your audience?
3. Which are your channels?
4. How to find the right infographic topics?
5. Make proper research on your infographic topics

1. What is your purpose?

The first part of this job is to find infographics ideas that you can utilize in your current scenario. If you are a marketer, you would like to grab users’ attention and increase the engagement rate. If you’re a manager, you might want to focus on infographic themes oriented more toward your team or potential customers.

Whether you want to increase your visibility or increase your market share, you want to ensure you have a specific goal and you do not play with many different infographic topics, as people find this rather confusing. We can say from experience that the best infographics are the ones with clear goals and milestones.

1.1. Increased impressions

It’s an ever-lasting fight for web traffic on the Internet. But if you post infographics on your blog, you can increase web impressions from Google, as you will improve your other metrics (like bounce rates, time spent on site, etc.). This can result in more traffic to your content.

1.2. More sales

Infographics are a good way for ads, as you can grab users’ attention in no time. In fact, according to a Visme report, people can digest information 39% quicker, and process payments 30% faster if they have visuals to help.

1.3. Visibility

Posts that include infographics are more viral, as the latter could improve reading comprehension by up to 50%. Infographic posts are shared, commented on, and liked more, as readers have better chances to understand the content and it looks visually pleasing.

1.4. Authority

There is a saying that the ones who know the most, can explain the simplest. If you’re part of a very competitive niche, using infographics can help you stand out from the competition by showing additional knowledge and explaining it to your audience in a few basic steps.

This way, you can add value to your audience but you will get measurable results that have a long-lasting effect.

In this example, we find out a simple infographic.  Heavy machinery manufacturers and their respective market share. We can find the logos of the companies, as well as their values in percentage. It’s one of the easy infographic ideas, and there are plenty of tools that can enable you to create it

Most of our other infographic examples will be much more detailed. Still, we’ve decided to select this one with a purpose – to show you that you have to adhere to your audience and avoid overcomplicating things when it’s not necessary.

 

2. Who is your audience?

Your target audience is the people you should be looking up to. You can target your existing customers, new potential customers, your Facebook and LinkedIn audience, etc. No matter who you are targeting, ensure you create interesting infographics that are planned according to your business demographics.

Some industries like law and regulations, banks, medicine, etc., are more gender-neutral. Thus, if your products have a variety of client demographics, you should include more general information (avoid complex business terms), include lots of illustrations, and keep yourself away from using masculine and feminine colors.

Stripe Informational Infographic

If your clients are females in their 20s and 30s, you have to adjust the infographic ideas according to them. Let’s see what we mean.

This infographic consists of more “feminine” colors, and it shows a lot of fun facts about bubble gums. It plays well with the numbers, and we have a lot of elements – like a bar chart, pie chart, bullets, icons, playing with fonts, and even two images. Design-wise, it’s very well made.

We’d advise you to always go for fun facts! Statistical infographics will always excite your users, resulting in more shares and better marketing results. But if your buyer personas are males in their 40s or gym addicts, you’d probably like the example below a bit more:

As you can see, there are plenty of different statistics and elements combined – we see a lot of icons, a table of sources, as well as different symbols indicating beef “is the real deal” – the green dollar sign (which indicates profit) and the trophy (an indicator of success).

The word “beef” was found thirteen times in the infographic (apart from the sources). You can quickly identify the major points presented in the infographic and its central topic, and this way, you will avoid confusion among your audience. Instead, you’ll focus on those who might be interested to learn more about your products.

 

B2B audiences

We need to mention B2B audiences because they do not share the qualities of standard customers. Do not make the mistake to come up with similar infographic design ideas for both B2B and B2C segments. They are quite different. Let’s see the contrasts in approaching B2B and B2C clients.

But instead of explaining in words, let’s visualize the B2B and B2C approaches.

This is a typical formal business infographic. The content idea behind it is pretty straightforward: to explain what intellectual property is in a more digestible way. It’s no surprise that you cannot explain a law term easily enough to be understood by the masses.

However, B2B infographic topics are not made to be accessible by standard users. Instead, they focus on converting customers who have some industry knowledge and need an extra bit of convincing.

Below, you find an infographic that is more suitable for the B2C segment.

This example has everything that is needed to be qualified for a B2C audience:

• accessible information (different demographics can easily read the data).
• the information is delivered in a simple way.
• there are a lot of different visuals.

Within the infographic, you can find the most important qualities of each vehicle – engine size, performance, efficiency, and starting price. The measurement units are the same. Thus, it’s easier to compare. Comparisons are a great idea when it comes to presenting different products from the same category (in this case, muscle cars).

 

3. What are your channels?

Having many infographic topic ideas is great. Anyways, you should not forget about the channels where you want to share your infographics. While you can post your infographics on all channels thanks to social media management platforms (like Buffer, Hootsuite, and Sprout Social), you cannot expect the same results across the different social media platforms since the audience is diverse.

☑️ LinkedIn is considered a more conservative environment. This social media is used more for business presentations, posts, and videos. The fact that you don’t have a laughing react emoji is not a coincidence.

☑️ People on Facebook and Instagram want to be entertained. There are plenty of ways to distribute content there – posts, stories, reels. If you want to share infographics, you have to consider the audience – it’s more relaxed and it consumes content throughout the day.

☑️ For email marketers, there are plenty of infographic design ideas to consider. While you’re not limited when it comes to types of infographics, you should certainly consider the vertical format and the CTA buttons which are crucial. Newsletter subscribers are a warm audience. Thus, you can focus on re-targeting campaigns.

☑️ YouTube is totally different from anything else, as the only acceptable format is video. This forces you to create interactive infographics with motion graphics. Bear in mind they are more time-consuming than static images.

☑️ Blog infographics are the most balanced option since they can also be shared on all social media channels and forums (like Twitter, Facebook, Reddit, etc.). They are classic and do not require any further skills. Of course, you should adhere to the topic and if the infographic is within an article, it would be a good idea to explain the content afterward. Blog infographics are an amazing way to attract new users to your webpage.

 

4. How to find the right infographic topics?

No matter how hard you try, if you don’t come up with something that your audience would like, your efforts will most likely end up in vain. While we can’t tell you how to hit the jackpot (as each business is unique), there are some tips you can follow, in order to get closer to your desired goal.

4.1. Focus on topic relevancy

If your infographic design is top-notch but your topic isn’t relevant enough, you won’t succeed. All elements should be aligned with your corporate vision. In case you’re selling coffee machines, the most logical content for you is coffee-related. Your audience will expect it. But that’s not all.

• Be more informative – users want to learn new things. Do not provide something they already know. Instead, focus on grabbing their attention with something new.
• Give more facts – an infographic is useful when you can learn at least 3-4 things from it. 4 facts with one short sentence for each is better than 1 fact and 4 paragraphs.

 

4.2. Look for the right keywords

A keyword is the essence of the whole infographic. Finding the right keywords for your infographic themes is just as important as the content there, and it’s one of the most common SEO practices. We already mentioned that you should be relevant. However, keywords indicate one crucial element: user intent. To end up well, you should find a popular term from your niche around which you should position yourself.

Imagine you sell coffee machines.

To optimize your infographic’s content, you can use plenty of paid and free tools.

• Google Trends – it’s a free analytic option offered by Google. You can insert a search term, compare two terms, and filter by country, industry, period, and even channel (Web Search, Image Search, News Search, Google Shopping, YouTube). It doesn’t bring many detailed statistics, but you can build an image in your head.
• Ubersuggest – a free tool developed by Neil Pater, Ubersuggest is quite capable. While it offers some basic functionalities, you can have the premium version with a single purchase.
• Ahrefs – Ahrefs is the most used app in the SEO niche. It performs so well because of many factors – it provides in-depth reports of different keywords, it gives information on the best-ranking sites, a content explorer, and even an option to check your results against your competitors.

Other notable mentions for keyword software are MOZ and SEMRush. No matter which one you choose, it’s always better than shooting in the dark.

Pro Tip: Search as a user. Enter “how-to” and the 5W’s in Google to see what results pop up.

 

4.3. Target a broad audience

If you wonder how to find infographic topics that are relevant but at the same time attractive to many people, you should focus on providing facts and statistics that many people can associate with. Unless your company specializes in one very niche area, you should aim to deliver more accessible information.

• Do not shrink your potential viewers – in case you are selling cosmetics and your target audience is between 20 and 45, you don’t want to create an infographic with interesting facts about anti-aging products. You will lose your younger demographics and most males.
• Be inclusive – if you add 10-15 facts, you can include something for men, something for women, and something for younger people and adults. This way, everyone can associate themselves with your product.

 

4.4. Ask around

Before designing your infographic ideas, it’s always better to ask around. Requesting a second opinion might open your eyes to the infographic you’re about to create.

• Check with some colleagues – your colleagues are the first line of evaluators. Because they’re in the same industry, they can share their opinion before your content becomes accessible online.
• Reddit and Quora – people like Reddit and Quora because they can ask for an opinion. The best thing is that the atmosphere is friendly and you can get some positive and constructive feedback.

 

5. Infographic Examples for Different Distributions

5.1. LinkedIn Infographics

As we already mentioned, LinkedIn is the social media for professionals; thus, fun facts and playful infographics won’t play a significant role there. However, what will stand out will be the company’s history and plans for the future. We have a dedicated post about free timeline infographic templates which will be perfect for LinkedIn posts.

Timeline infographics are unique in the way they present the evolution of businesses (though they are not limited to them) and give a better image of how well an organization has been developed over time.

 

5.2. Facebook Infographics

Facebook infographics are quite different. Instead of being focused on process maps, timelines, and business objective goals, these infographic topics are more entertaining for the audience. They consist of facts that you can use in real life.

In this example, you find a lot of information that is useful but at the same time, it is entertaining. It can be used for educational purposes and gives readers an idea of the size of Ireland and the employment industry without getting into details.

These infographics are great because they can be shared and easily consumed in the news feed since people of all ages, genders, statuses of occupations, etc. can associate with the infographic theme.

 

5.3. Instagram Infographics

Instagram is a tricky platform. Why? Because you have people who do business but you also have people who are there to share photos. But not all users as “normal”. Some of them are influencers. And there are 3 main ways to distribute content – in a story, via a normal post, and via a carousel. But don’t worry. We’ve got you covered.

Instagram Story Infographics

We start with the Instagram stories because they are a very trendy way to advertise products (especially apparel and cosmetics) in the social network medium for younger audiences. Before you come up with infographic topics and design ideas, you need to consider the file format you should apply. Typically, it’s Full HD vertical (9:16). Luckily, you don’t have to be a professional designer, as plenty of free Instagram story templates are available.

Instagram Post Infographic

These posts are boxy, and that is the main difference from the stories. Typically, they can either be used as stand-alone images, like the example above, or in a carousel.

Instagram Carousel

 

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A post shared by Hootsuite 🦉 (@hootsuite)

 

While standard posts are still considered a decent option, carousels are much more effective, and it’s not clear why they are still not used by most marketers. Even the SMM (social media management) platform Hootsuite admitted their carousel generated 3.1x more engagement.

The best types of infographics to post on Instagram (as carousels) are informational and process infographics. Avoid using comparisons, as they’re shown best side by side.

 

5.4. Email Marketing Infographics

Email infographics are a bit different, as they are a different communication medium. Facebook and Instagram, especially the latter, are known as visual content platforms. Emails are made for text. However, with users receiving hundreds of emails daily, it’s hard to reach a huge audience. That’s where infographics step in. A visual summary of the text content can increase the open rate, conversions, and one of the most important email metrics – the delivery rate.

In this example, we see the structure of emails that utilize infographics. There are progress bars and different measurable metrics. If you find it hard to create such emails, there are plenty of companies that create custom email templates.

 

5.5. YouTube Infographics

YouTube is a totally different channel than any of the ones mentioned above. You can create a variety of video clips and select multiple infographic topics, and your content will still look awesome. Bear in mind YouTube favors longer videos, thus you need to illustrate a whole topic (not 2-3 pieces of stats). Typically, most YouTube infographics are created by animation software.

 

5.6. Infographics in presentations

Whether you are using infographics for education and onboarding new team members or pitching new clients, infographics can save you a lot of time and convey your brand message much easier than bullet points which are traditionally used. You don’t have to be a guru to design an infographic. You have a plethora of free infographic templates for PowerPoint as well as Google Slides templates.

 

6. Make proper research on your infographic topics

An infographic, regardless of the topic, should be accurate. The design elements are complementary to the storyline. Unless all facts are checked, you cannot distribute them as truth. Wrong or misused facts indicate a lack of professionalism.

That is why you should focus on using trusted sources or pay for research. Non-reliable sources are easy to spot, especially if they don’t have an authority status (like government, reputable news media, etc.).

Statista, Forrester Research, Nielsen Insights, as well as Gartner are some of the biggest names in the industry. They often collaborate with reliable media that pay for research – such as The WSJ, New York Post, Washington Post, USA TODAY, among others.

You can also check the full guide on how to create an engaging infographic, to find some additional missing pieces.

 

Conclusion

What makes a good infographic? Is it the design, the infographic topics that are used, or the mentioned facts? The truth is that neither will achieve its goal unless the audience is engaged. But if you manage to step into your customer’s shoes, you’ll be more likely to find a way to attract their attention and turn your infographic ideas into an attractive piece of content everyone wants to share.

If you liked our article, you can check some other infographic-related content from our blog:

• 30+ Free Comparison Infographic Templates: Amazing Free Collection
• Free Medical Infographic Maker by GraphicMama
• 50 Engaging Infographic Examples That Make Complex Ideas Look Great