If you want to showcase the power of your business online, sharing your logo is a very good idea. But each platform comes with its own pros and cons. You really have to figure out what works for you, how you can adapt everything and what features you need to take into consideration.
With that in mind, the logo sizes and dimensions will differ based on what platform you are working with. While you have control over the logo size on your website, things change when you want to have a social media presence. You can’t expect to add just about any size and call it a day. You really have to figure out how everything works and just adjust and adapt in a proper manner for the best results. With that in mind, here are the things that you need to keep in mind in a situation like this.
In this article:
1. Logo Sizes for Social Media
1.1. Logo Sizes and Dimensions for Facebook
1.2. Logo Sizes and Dimensions for Instagram
1.3. Logo Sizes and Dimensions for TikTok
1.4. Logo Sizes and Dimensions for Pinterest
1.5. Logo Sizes and Dimensions for Twitter
1.6. Logo Sizes and Dimensions for YouTube
1.7. Logo Sizes and Dimensions for LinkedIn
2. Logo Sizes and Dimensions for Websites
3. Logo Sizes for Print
1. Logo Sizes and Dimensions for Social Media
1.1. Logo Sizes and Dimensions for Facebook
There are lots of different ways to share your logo and images on Facebook. The interesting thing is that each one of them comes with its pros and cons. But more often than not, you will notice that the dimensions will differ according to the location. It definitely works and you will appreciate the great value and experience provided this way.
If you have link posts: 1200 x 628 px is the way to go when it comes to image resolutions. For image posts, it will be Link posts: 1200 x 630 px, so almost the same. For the cover image, you are limited to 820 х 312 px. And for the profile image, you have an even 180×180 px. It’s important to know and understand these limitations as you have to abide by the rules. If you try to upload a larger image, it just won’t work.
1.2. Logo Sizes and Dimensions for Instagram
On Instagram, you can have the logo and images either as a profile image or as an image post. For the profile images, you have the same 180×180 px requirement that you have on Facebook. But for the image posts, they do allow 1080×1080 px, which is actually a very good thing to take into consideration. Instagram offers a really good way to express yourself, and you will like the results a lot.
1.3. Logo Sizes and Dimensions for Tik Tok
In 2020 Tik Tok became a huge hit, and now it has over 800 million monthly active users. The platform allows users to create short videos(up to 60 seconds), which have dimensions of 1080 x 1920, so if you would like to place your logo in a video, you should make the width less than 1080px. Tik Tok’s profile picture is in 1:1 aspect ratio – 100x100px. We would advise you to make your logo double that – 200x200px for higher quality. Also, keep in mind, that Tik Tok shows the logo in a circle, so leave some space for your logo so it won’t be cropped.
1.3. Logo Sizes and Dimensions for Pinterest
Since Pinterest is all about images and great quality, the picture size here is very large when compared to other platforms. 735 x 1102 px is the requested size for image posts, and for the profile image, you can go with 240×240 px without a problem. You do need as much detail as possible, and it will definitely be worth it, just commit to it and you will enjoy the experience quite a lot.
1.4. Logo Sizes and Dimensions for Twitter
On Twitter, you can have all kinds of image posts. The logo for your profile image can be up to 400×400 px, which is the most detailed profile image. It’s shown as a very small picture, true, but then again it’s something that you have to keep in mind in a situation like this.
Cover images on Twitter tend to be 1500×500 px, a rather strange format but you will get used to it as you go along. Image posts, however, tend to be up to 1024×512. That’s very important to keep in mind, so try to take that into consideration and you will be just fine for the most part with this approach.
1.5. Logo Sizes and Dimensions for YouTube
YouTube also offers you a way to promote your business naturally and with great success. It has the option to offer you a thumbnail, cover and profile image.
A profile image on YouTube can be 800×800 px. The cover image can be as high as 2560×1440 px, and the thumbnail will require 1280×720 px. Knowing these requirements will certainly make it easier to handle everything, so try to take that into account and more often than not it will be more than fine. You just have to make it work adequately and the experience will shine because of that.
1.6. Logo Sizes and Dimensions for LinkedIn
LinkedIn’s approach to images is pretty standard. The link posts can be 1200×628 px, the image posts will be 1200×1200 px and then you have the 400×400 px profile image and the cover image around 1584×396. This certainly helps a lot and it will offer you a very good experience and some nice results no matter the situation.
You may also be interested in Logo Design Trends 2022
2. Logo Sizes and Dimensions for Websites
Some of the most popular logo sizes and dimensions for your website differ based on what type of layout you choose.
For the vertical layout, it will be 160×160 px and then for the horizontal one, you have 400×100, 350×75, 250×150 and so on. All these things are important and they will make quite the difference in a situation like this. In case you need to use favicons, you will go with 16×16, 32×32, and 48×48 px, depending on the situation.
3. Logo Sizes for Print
Here you can adjust and adapt based on the project. More often than not, however, the logo sizes for print are around 500 px for the smaller prints and 1024px for the larger prints, keep in mind that for print your logo file must be at least 300dpi. Changing the size of your logo might be needed, as not everyone has it in these particular sizes. But then again, this is not a huge challenge and you can easily modify and change the logo the way you want without that much of a problem, to begin with.
Conclusion
Identifying the right logo sizes and dimensions for social media and print as well as your website does matter a lot. It helps your business grow and evolve, and it’s definitely going to offer you a very good experience. The reason why you want to use these sizes is that they are very convenient and they will suit all your requirements. It certainly helps to know the right sizes and that’s what you want to focus on the most. The more you think about that and use the right approach, the better it will be in the end because of it!
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