Top Graphic Design Trends 2018: The Ultimate Guide

Graphic Design Trends 2018

Update Oct. 2023: Graphic Design Trends 2024 are officially out. Check them out.

In the era of digital art, graphic design trends can evaporate as quickly as they emerged. What has been modern for the past few years may look entirely outdated in 2018. While some trends have stood the test of time, others have vanished in the blink of an eye only to make room for new modern looks. So, if you are looking for an antonym for boring, this would be – graphic design trends 2018.

Graphic design trends for 2018 are:
1. The “Glitch” Effect
2. The “Ruined” Effect
3. “Color Channels” Effects
4. Double Exposure
5. Double Exposure Duotone
6. Double Light
7. Creative typography
8. Cropped Typography
9. Chaotic Typography
10. Typography as Real Life Elements
11. Negative Space Designs
12. Negative Space Typography
13. Colorful 3D Substance
14. One Color 3D Design
15. Metallic Elements
16. Color Transitions / Gradients
17. Hand-Drawn Illustrations
18. Illustrations Over Photos
19. Papercut Illustrations

Let’s dig in and see what each trend offers to the world of graphic design!

 

Graphic Design Trends 2024

 

Latest Graphic Crazes

This is the year of crazy designs, experiments, and wild imagination. While you may find some of these a huge surprise, you might have seen others coming. So, let’s not waste a minute more. Time to reveal which trends in graphic design will be absolute hits in 2018.

1. The “Glitch” Effect

The corrupted image, i.e. the glitch effect, has been one of the most popular trends in the digital world lately. Apparently, what was once annoying for the spectator has now been turned into a truly wanted effect.

Obviously, horror movie fans have been familiar with this one for ages. The year 2018 is the year when corrupted images take over the graphic design world, as well.

 

2. The “Ruined” Effect

As far as we can tell, contemporary graphic designers have been obsessed with the “art of destroying”. Everything that includes splashing, scratching, ripping off, breaking or any other form of ruining the aesthetics of a composition is considered modern in 2018.

 

3. “Color Channels” Effects

Playing with color channels has been widely popular among designers. The technique allows designers to create great illusional effects. A holograph, a hallucination, a distorted reality… all of these are highly influential on the viewer which makes “Color channels” one of the top graphic design trends 2018.

 

Holography is falling behind…

The holographic design trend, which has been a huge hit for several years, is now falling behind in comparison with the other futuristic trends.

While it’s still glamorous and mesmerizing, we’ll see less of holographic designs in 2018.

The year of Double.

We can say with confidence that 2018 will be the year of “double”.

4. Double Exposure

Double exposure has been a thing for several years now. Despite the fact that some designers have put this technique aside for a while, we definitely see a rise of double exposure designs which amaze the viewer. Here are a few stunning examples:

 

5. Double Exposure Duotone

“I’m seeing double” will be no longer a post-liqueur effect. This trend is a hybrid from Double Exposure and Duotone, plus using color channels. In short, double exposure duotone is achieved by doubling the image or using two different overlapping images in monochrome colors. This way, designers achieve an “ahead-of-its-time” effect.

double color exposure

 

6. Double Light

An another major “double” among graphic design trends 2018 is the double color light. This effect transforms simple compositions into new edgy, modern looking ones. Double light is an effect that can be achieved with two actual sources of light, or color channel splitting. Here are a few trending examples.

 

Wave Classic Duotone Goodbye…

Duotone translated into Double exposure duotone will be a major trend next year. However, we’ll be seeing less of traditional duotone besides being one of the hottest trends for the past year.

Duotone will somehow be left in the shadow of Double exposure duotone. This is not necessarily a bad thing. Design is evolving, after all.

 

 

Typography still rules!

7. Creative typography

Creative typography is among the leaders for graphic design trends 2018. Actually, this trend has been taking the leading places for several years and it’s not going down any time soon.

When it comes to this technique, imagination is your strongest asset. Creative typography can be combined with other techniques or used solely in the design. It impresses in both cases. Check out these eye-pleasing examples.

 

8. Cropped Typography

Cropped typography was a hot trend for 2017 and is still hot for 2018. The art of erasing parts of the letters while still keeping their readability requires a lot of creativity and professionalism. The effect is 100% worth the effort.

 

9. Chaotic Typography

Chaos was declared one of the top trends for 2017. It seems that for graphic design trends 2018 it will translate into a chaotic typography. In other words, say “No” to aligning and “Yes” to the unconventional order of letters and words.

 

10. Typography as Real Life Elements

A modern graphic design trend is typography tightly interacting with other elements of the composition. The achieved effect is: letters turned into real-life objects. Check out these awesome examples.

 

Negative space. A positive trend.

11. Negative Space Designs

We named negative space a positive trend not because negative and positive attract each other in physics, but because in graphic aesthetics negative space techniques evoke quite positive emotions.

In its nature negative space is an “empty” space in the design which forms a certain distinctive shape. The technique is one of the most popular ones lately and it still holds the leading positions.

 

12. Negative Space Typography

Ahh… typography. Obviously, the modern trend is a mixture of Negative space and Typography. What is quite popular about it, is that elements from the back come to the front through the wording. This is another form of interaction between typography and composition elements.

Interested to check out 7 Global Design Magazines You Should Definitely Subscribe To?

Bright colors are all in.

13. Colorful 3D Substance

Bright colors plus a 3D composition is an absolute winning combo for 2018. With so many graphic design trends fighting for the leading positions in 2018, bright colors are certainly on the top of the charts. And how can they not be when all the client wants is: “Make it pop!”

Yes. Bright colors can certainly make a design pop. In our opinion this is one of the strongest graphic design trends 2018. We also bet it will be among graphic design trends 2019. Check out a few expiring examples.

 

14. One Color 3D Design

Lately, we’ve been seeing more and more product presentations using the same background color as the product presented. The product “pops” thanks to the volume created by the 3D techniques. It actually looks quite eye-pleasing.

 

15. Metallic Elements

As an addition to bright colors, metallic elements enter the world of graphic design to create the “Wow” effect. Often combined with other hot trends such as 3D compositions and creative typography, this trend brings the effect of a real-life composition.

 

16. Color Transitions / Gradients

When Instagram changed its logo back in 2016 into a colorful gradient, nobody thought this trend was going to become so huge. It was just the beginning of its rise. Despite the fact that the web wasn’t sure about this design technique (everyone was crazy about flat and material back then), here we are, seeing more and more of these colorful gradients.

 

Solid Color Flat and Material are out of the spotlight…

Both these trends reigned the digital world for a long time but now they are past their peak. However, we will keep seeing both these trends in web and app designs which bet on functionality and unobtrusive interface for better user experience.

 

 

 

Artistic Illustrations

17. Hand-Drawn Illustrations

Custom hand-drawn illustrations are always on the wave of popularity. Every design is a piece of art created with a lot of talent and imagination. This is why illustrations can never go out of style.

When it comes to graphic design, illustrations always bring a special unique vibe to the piece. In 2018 illustrations are presented in combination with other graphic design trends such as negative space, 3d structures, the “double” trend and more.

Take a look at The Best Character Illustration Examples and Ideas

 

18. Illustrations Over Photos

An interesting trend for 2018 is combining photos with digital drawing. This technique boosts the effect of the photo and brings the composition a new edgy look. For the brands which find plain photos way too boring, this is the right trend!

 

19. Papercut Illustrations

One of the latest graphic design trends in 2018 are papercut illustrations. Inspired by actual paper-cutting art, this trend is quickly gaining speed. Papercut illustrations recreate compositions made of different layers of paper which means depth and specific textures are must-have elements.

 

If we have to describe graphic design trends 2018 in three words, these would be – anything but boring. The year of digital graphic craziness brings mesmerizing, engaging, out-of-this-world designs that we can only admire. Feel free to share your own digital art creations according to the latest trends, as well as your thoughts in the comments below.

You may also be interested in some of these related articles:

 

Graphic Design Trends 2023

Enjoyed this article?

Don’t forget to share!

Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

ADVERTISEMENT
Complete your designs with GraphicMama's Design Bundles:

Hey! You made it all the way to the bottom!

Here are some other articles we think you may like:

Looking for Design Bundles or Cartoon Characters?

A source of high-quality vector graphics offering a huge variety of premade character designs, graphic design bundles, Adobe Character Animator puppets, and more.

Browse our graphics