Ecommerce is growing and growing and here are a great selection of 30 sites that will inspire you to create online stores with style and substance. Look and learn from the one who been there and done it.
Updated: April 20, 2022
It’s growing fast, the figures speak for themselves. Global eCommerce sales are expected to be more than $5,5 trillion in 2022 and predicted to reach $7.3 trillion in 2025, with over 2 billion shoppers buying online. There is an increasing internationalism in sales too, 16% of total retail sales worldwide. The question is can your business afford not to get involved.
Electronic commerce or eCommerce is any type of business, that involves the buying and selling of goods or services across the Internet allowing consumers to electronically exchange goods and services with no barriers of time or distance. Here we are focusing on product sales via a website but eCommerce also involves online transaction processing, supply chain management, and data exchange. transfer of funds etc. The three main areas are online retailing, online auctions, and online markets.
So if you are thinking of an eCommerce site, and why wouldn’t you, we’ve got some great examples here. Ecommerce web design at its finest, a wide selection of different online stores and retailers for your inspiration and ideas. If you have a physical store, be sure, your website needs as much thought – maybe more. In a global market, you’re going to need something that sets you apart and stands out in the crowd. Your site has to represent you and what you do but also function to a high level, be easy to navigate, easy payments, fast and reliable and the design is all-important. If your site works poorly or doesn’t look great, why should your product be anything different? With that note of caution…
…..let’s take a look at some tremendously cool, credible, and creative web stores.
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Mahabis sell slippers, that much is very clear. The site itself is clear too, with lots of negative white space with well spread and organized product photos. There is nothing flashy, it’s simple and comfortable to view – presumably like the slippers should be, a nice example of site reflecting product. The product pages are quick to upload and have instant changes in photo angle and color choice. Nothing not to like. Job done.
Skullcandy’s online store is part of their overall website but is an essential part. The products are individually displayed floating in negative space with great color photographs and just a slight movement of magnification when hovered over. Clicking on a product instantly opens a larger more detailed, yet still, minimalist shot – plus a headline and a price, the product image takes center stage, of that there is no doubt. Minimal but cool site with little fuss, easy to find any information, and crucially easy to buy.
A grey and black minimalist video clip of a coffee machine is the opening to the Ratio website with a shop now button front and center. It sets the tone, before you even get to the product page you have the feeling that these machines are the ultimate lifestyle choice. The product page continues the black/grey theme with just a pop of gold. Clicking on a product links to an enlarged photo with clearly written details and filters for color etc and scroll down to plenty of additional technical info including photos and videos. Masses of information but well spaced with lots of breathing space, a functional, elegant, and stylish web store.
A really modern online shop with a young, high-tech audience. They understand that and use modern, fresh colors in their color scheme, they’ve also added a big social media section on the bottom of the homepage to make people share their products and make the more popular. What better way to use your target group? When you browse the store, you automatically want to put their products on your wrist!
An opening of options of European or American store immediately gets you clicking something, clever move to break the ice. The web store mixes techniques; excellent photographic images, icons, images transitions, and text boxes, keeping everything lively and interesting. Professional and credible but still lots of fun. Also, note how it keeps on a theme by adding to the bag, not the cart – it’s the details that matter.
An extensive site with many, many women’s clothes and shoe products. Clear navigation from the top bar plus model shots of clothes being worn show off the products. Excellent use of filters to select products; size, color, style, sleeves, price, and length as appropriate. The detailed product information gives everything you could possibly wish for (especially exact measurements), without actually trying it on. A great example of comprehensive coverage.
More clothes, starting with a filter, to immediately navigate you to where you need to be. On this website store, the photographic style is adapted to fit the store style philosophy – informal, a little grungey, cool and carefree. Photo transition and movement and irregular sizes add to the overall effect. A great example of how a consistent theme sets the tone.
From the opening landing page image, you know you are somewhere quirky. Clothes yes, but a little odd definitely. Californian beachwear, cool and different, eye-catching and attention-grabbing – photographic images of the products that are cropped to feature only the product. Why focus on anything else….. the product is king.
BlackButterfly concentrates our attention on the products by cropping the images which still manage to retain energy. Super useful filters and a quick navigatable site help the fluidity. A great feature here that caught our eye is the gallery of the buyers wearing the products in real-life situations – surely better than the normal review pages.
A landing page that can take you anyway on the site, but the most prominent click button is the Shop Now. Beautiful gift boxes lend themselves to great pictures, so why not embrace them. A great variety of colorfully attractive thumbnails and truly comprehensive details give information but also leave you in no doubt that these people know what they are doing. A confident, this is what you get approach.
For other tricks of the trade check out 10+1 Web Design Secrets That No One Ever Tells You
Great web design can make things look way cooler than they might at first appear, for example, Sisuguard’s sport mouth guards. The landing page gives you the shots of the product in action, dramatic, sweating, and full of energy. The following shop now product pages give you everything else you need to know in plenty of required options.
The webstore for designers needs to be perfectly designed to showcase your artistic flair. This landing page is full of enigma and subtlety and you’re certainly not being forced to buy. It’s like walking through a museum and getting to the gift shop at the end, it should be an added bonus rather than the focus. This is exactly the feel created. The product shop page is a fine example of a quality product needing nothing else to sell, a simple photo of gradient background, no animation, no transitions, no special effects..pure, simple, and elegant. Everything fits together with beautiful images, design, typography, and text.
Elix herbal health site takes you on a complicated journey before trying to sell anything, there’s is certainly no hard sell here. A series of questions, lots of information, and explanations. It’s like going for a medical examination, with no quick fix promise and that’s exactly what they want to achieve. A clearly different selling technique, taking time and trouble to get it right for you. You feel confident in the science, reassured that it’s personal. Clever.
The landing page is the webshop. Nice images of various products provide background then come to the thumbnails. Soft beige boxes on white backgrounds give the imaginative product design a chance to shine. The products have comprehensive individual pages, including video, facts, and further info -no stone is left unturned. A feel of fashionably, science-based.
A webstore that focuses on branding, and ethos. Cool, modeled photographic shots where the products play second fiddle to the images. The products themselves have a series of further “action” shots as well as a useful but still trendy hover magnifying effect to give greater detail. The website enhances the brand and builds on it.
Nudie Jeans landing page does all the work creating an image before you reach the shop, it’s like a fashionable scientific breakdown of the jeans. Do they baffle you with the science or just make you sense that they really know what they are talking about? The store itself is a model of functionality, simple, straightforward, and navigable with little fuss.
Avrox stunning landing page plays a big part in the attraction, with clever two-toned, liquid design scrolling into icons, videos, and storytelling. Lot’s to get your head around. Whilst not exactly an afterthought, the web store needs to be found rather than forced onto you. Once you are there it’s clean, cool, and informative but you’ve been sold on the image already.
Sustainable snack company Akua gives you everything you’d expect on this site, no surprises but great quality. Illustrations, storytelling, and product photos get you in the mood to buy. The shop – nice and simple, quick and easy.
The two-tone yellow and black motif is a dramatic entrance, especially when backed by a superb black and grey video clip with great effects. Perfect for the energy drink product that grabs you, then thrust you to its product sales page. A color-coordinated continuation with florescent yellow captions and great photographic background. Full of life.
A really modern website for creative and abstract jewelry with candy colors. The website has really nice user experience – the products are photographed in the real world to make them feel close to you (some of the images are even made by fans – it’s really creative). On the product page, you will find all the information you need plus a lot of reviews and images of the product.
Flash Cookie wastes no time at all in grabbing your attention with its colorful comic design full of cartoon images and typography. The product sales page is below, click on each item. A nice change color effect on the products that have color options, the color grows onto the product gradually – little things please us.
Water, water everywhere, and not a drop to drink – actually there’s plenty to drink on this website. Everything is water-based – the backgrounds, the color scheme, the little waves fill effect when you click on the buy me buttons, and of course the products. Creative product page where you drag from product to product, feeling the interaction.
A nice design idea combining photo images with hand-drawn illustrations and icons to take you on a story journey. Products on a separate page linked from the bottom. Left bar filtering, makes finding what you need quick and easy. The clothes open up individual windows allowing you to drop and drag artwork from your own files to create exactly what you want.
A classic vintage look site for these classic Adidas sneakers. A clear opening online store page, with white photos of each style simple, marked, on dragging the cursor over, the sneaker colors. Viewing the shoes gives you key background history. Oozes class.
Active images and videos all over but each one with a call to action – Get the Product. Plenty of information, plenty of heavy branding but plenty of focus on sales.
And a real big boy of the market, they don’t come much bigger in retail land. Walmart has, as you would expect, a vast collection of products. The key here is categorizing, categorizing again, and filtering. Organization at its best. the viewer is guided step by step, don’t overcomplicate.
If you were going to guess a color scheme for purple.com, I’m confident you’d guess right. And there are a lot of purples, but their trick is to use their heavy purple brand color sparingly, in texts, headings, outlines, etc. This way the products are still viewable and the feel remains fresh without losing the purple idea. The menu also has a nice touch with a photo added to the usual heading.
For other ideas for creative menus check out 13 Websites with Creative Menus to Feed Your Creative Mind
Adidas is a global brand but the focus on eCommerce is still important. Here is a great example of an established player putting effort into creating a site that sells but also represents everything they stand for in terms of innovation and design. With a huge product variety, the designers have kept the navigation as simple as possible through categorization and categorization. They cleverly add products to your specific clothes choice by the phrase “complete the look” – great product marketing.
Visually gripping, full of splendid illustrations, movement, and animation. It’s got you within seconds, once you’ve confirmed you are over 18. The online store has a relaxed feel, broken into purchase categories with extra information when clicking on a particular item.
The opening is sensational and makes the most of their mountain theme and therefore produce. The product online store does all it needs to, simple and explanatory, and you’re still imagining yourself in the opening scene.
For other visually mind-blowing sites why not check out Web Design Trends 2022.
A very cool online store from Deplace Maison. Immediately attractive, visually appealing, street-savvy typography, great cursor comet effect, most things are covered but the trick is getting them to gel. Here is a success. Product pages display various different photo images of the items in strong bold borders – come and look at what we’ve got. No nonsense, and very in. A site that knows its audience.
Without a doubt, we’ve picked some great eCommerce designs to inspire your own online store. You can get ideas for specific details or features but there are many more out there too. The key to your online eCommerce store success is you. Your design choices, what you want, who is your audience, and what will they respond to -it’s not about what you like, it’s absolutely about what the target market likes. Takes some thought but nobody is in a better position than you to think it through.
These decisions affect the design and how you go about getting it up and running. There are various options, online software facilitate DIY sites, freelancers, or professional agencies, all have their pro and cons but that’s for another day. For now, sit back and reflect on what you’ve seen. Be inspired!
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Lyudmil is an avid movie fan which influences his passion for video editing. You will often see him making animations and video tutorials for GraphicMama. Lyudmil is also passionate for photography, video making, and writing scripts.
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