20 Free Explainer Video Templates Perfect for Beginners

Engagement! This precious, highly desired goal every marketer has focused their efforts on gets harder and harder to achieve. Pretty sure you wouldn’t argue about this. Luckily for you, after reading today’s post about free explainer video templates, all working for your higher engagement rate, you’ll be a step further to getting there.

In the era of videos that we live in, not taking advantage of this highly effective tool would be literally a marketing sin. According to statistics, videos are supposed to be the most highly engaging marketing tool. So, we put together a collection of free explainer video templates to help you get started with this extra effective marketing tool. Let’s begin!

1. Free Explainer Video Template Мade in After Effects

Perfect for presenting any business or a portfolio, this free explainer video template requires no additional plugins. It comes in 1920×1080 px resolution, so you will be able to show your audience a high quality presentation of your company and yourself. This mini explainer template supports video and actually includes placeholders for videos, logo and text. Cool!


2. Free Video Resume Template

Some of the best free explainer templates are cartoon based, undoubtedly. This one comes in a flat cartoon style boosted with texture gradients. The template allows you to replace all its elements in an online platform. All you have to do is sign up for free. Be careful though. There are premium graphic elements available in the builder’s gallery which require a purchase.


3. Free Explainer Video Template

Another contemporary explainer video illustrated in flat style and available for free. Suitable for multiple purposes, the end result can be exported to YouTube for free as long as you don’t include any premium elements. The video will be branded from the template provider though. It is perfect to help you get the hang of creating such videos, so waste no more time and go experiment!


4. Free App Demo Video Template

Suitable for those of you who want to create a video presenting their brand new app! This free explainer video template is 34 seconds long. It also allows you to export your personalized version to YouTube for free in case you haven’t used any premium graphics or charts. Sounds like a great start for those of you who have just developed their first app. Good luck!


5. Video Marketing Template

A style of explainer video combining the whiteboard technique with typography, cool-looking graphics and your own media. As long as you don’t import premium elements from the builder’s gallery, you’ll be good to upload the final result to YouTube for free. Easily adaptable for a wide range of projects, this template can be used as a great base for your first explainer video.


6. Business Services Marketing Video Template

Marketing videos are best known for telling stories of people with problems similar to those that your audience have, and then offer them a solution. This one is not an exception. Adapted for business services in particular, this free explainer video template can be customized in order to meet your specific needs. Go ahead and experiment!


7. Video Marketing Template for Consumer Goods

Being 47 seconds long without the outro, this explainer video is a variation of the whiteboard style or should we say – blackboard style! Including carton board typography and placeholders for your own media, this explainer video template can be sent to YouTube for free but remember! The gallery includes premium objects which require a purchase. Otherwise, have fun personalizing this video!


8. Animated Whiteboard Video Template for Business

A digitally driven whiteboard explainer video with an attractive paper-texture background. Suitable for all kinds of business purposes, this free explainer video template is almost a minute long, not including the outro. Have in mind that you can export your finalized version to YouTube as long as you keep it free from premium elements. Enjoy editing!


9. Video Template for Real Estate Investors

Adapted for real estate investors, this explainer video template includes plenty of flat illustrations that are easy on the eye. It also comes with a cartoon character protagonist. We are all pretty familiar with the benefits of having a cartoon character, right? The template is 47 seconds long without the outro and doesn’t include any premium graphics. Have a great time customizing it!


10. Explainer Video Template for Internet Services

Adapted for internet services companies, this explainer video template is designed in a very appealing way. As it introduces the audience with the story protagonist, the video grasps the attention from the very beginning. Since it can be easily edited, feel free to change the elements to suit your needs the best. Enjoy editing and export it to YouTube for free as long as you don’t use any premium graphics.


11. Video Templates for Accounting and CPA Firms

Made as a template for accounting and CPA companies, this explainer video is presented in a flat style with textures. Even though this template is adapted for accounting, it can be edited as much as you need and then used for other kinds of businesses. Coming with a free cartoon character, as well, the whole explainer video template is 54 seconds long, not including the branded outro of the provider.


12. Animated Explainer Video Template for Ad Agencies

Entirely designed in a flat style, this free explainer video template is perfect for ad agencies as well as for other businesses. The online builder allows you to replace the elements with your own texts and visual content. You can also export the video with the provider’s branding in case you haven’t used any premium graphics.


13. Video Template for Travel Industry

A great cartoon explainer video made exclusively for travel agencies. Including free of charge graphics, this template offers a great solution to those who make their first steps in creating an explainer video for their business. After you’ve customized it as much as you want, you are free to upload it to YouTube. Have in mind, though, that it will be branded from the provider.


14. Video Template for Debt Consolidation Industry

Created for debt consolidation industry in mind, this video template tells a story of a character who is struggling with debt. However, you can customize the text and the visual elements in order to fit your business needs. As long as you don’t use any premium graphics, you can upload the video to YouTube for free. It will keep the provider’s logo and outro, though.


15. Event Promo Video Template

Based entirely on typography, this free video template is suitable for a wide range of purposes although originally designed for event promo. The template is 41 seconds long excluding the outro, and can tell your story in an engaging way. Feel free to customize its colors and other elements as much as you’d like. Enjoy!


16. Free Product Promotion After Effects Template

An explainer video template that can be downloaded for free and adapted for many kinds of businesses. Texts, image placeholders, testimonials… This free template has it all to help you get the most of your first explainer video. Edit in After Effects!


17. After Effects Free Explainer Video Template

Being a bit longer than the rest, this video template can perfectly present your company in about 2 minutes. This explainer video template is free to download and can be easily edited in After Effects. Once you start doing such videos for your company, you will see for yourself all the benefits they bring to your business. Enjoy!


18. Unique Typography Free Explainer Video Template

Available in light and dark color scheme, this explainer video template is 100% based on typography. The video is boosted with some really eye-pleasing transactions which hold the viewer’s attention till the very end. Being available for free download, this video can be edited in After Effects as much as you need in order to suit your business needs.


19. Kinetic Typography Free Explainer Video Template

An explainer video template based on typography with attractive transitions. You can also add as many pictures as you need in order to make your video even more appealing. The length is 1 minute and 20 seconds – more than enough to present your company or idea in the best possible way. Awesome!


20. Quick Sketch Free After Effects Template

A quick, 30-second explainer video template that will absolutely impress your audience with pencil-drawn illustrations. The whole story is being drawn on a notebook in front of the viewer’s eyes which keeps their attention on your video till the end. This template is absolutely free to download and edit in After Effects, so go ahead and experiment.



Well, that’s it!

Will these 20 suggestions for free explainer video templates come in handy for you? Hope so! One thing is for sure, though. Videos are the most powerful marketing technique these days, so you should definitely consider taking advantage of this tool in your marketing campaigns.

Related: 12 Best Animation Software for Beginners (Premium, Free, and Online)

Good luck and don’t forget to share the personalized videos you’ve made in the Comments’ section below. Can’t wait!

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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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