{"id":8898,"date":"2017-03-09T07:50:28","date_gmt":"2017-03-09T07:50:28","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=8898"},"modified":"2020-03-30T06:27:14","modified_gmt":"2020-03-30T06:27:14","slug":"choosing-a-brand-name","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/choosing-a-brand-name\/","title":{"rendered":"Red Alert: Strong Brand Name Wanted!"},"content":{"rendered":"

Choosing a brand name<\/strong> is one of the most exciting steps in starting a new business. Though many young entrepreneurs are not aware, choosing a strong brand can do you a lot of good<\/strong> and in this article we will give you some arguments for that, as well as useful tips for choosing a name for your business.<\/p>\n

Happy reading!<\/em><\/p>\n

\"brand<\/p>\n

Why choosing a\u00a0brand name is so important<\/h2>\n

A name is an extension<\/strong> of your brand, therefore it can reinforce the value<\/strong> your business provides to customers, or it can create a vague idea<\/strong> of your company and what you have to offer. Think about it that way – would you call a company with name, that’s catchy, memorable<\/strong> and made you an impression, or you would contact a company with no name, generic one<\/strong>, or one that doesn’t give you even the slightest idea what is the business about?<\/p>\n

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Here are some guiding questions to help you choose a brand name:<\/p>\n

\"brainstormingWhat does your business represent?<\/h2>\n

It would be of a great help for you to create a canvas for brainstorming<\/strong>, where you can write keywords, associations\u00a0with your business, your values, even goals<\/strong>. Use a lot of adjectives and verbs to set a tone, vibe, feel for your brand. Discuss these ideas in groups. It is not a bad idea to form several teams and gather with your “results”. Here is a short example checklist you can use for your business:<\/p>\n

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