{"id":7964,"date":"2017-02-16T08:47:39","date_gmt":"2017-02-16T08:47:39","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=7964"},"modified":"2022-06-07T09:42:23","modified_gmt":"2022-06-07T09:42:23","slug":"stong-brand-visual-identity","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/stong-brand-visual-identity\/","title":{"rendered":"How to Build Strong Brand & Visual Identity"},"content":{"rendered":"

Visual identity and branding are two terms that are often confused<\/strong> in the process of building a brand. As simple as it gets, visual identity is the visual aspect of branding the business and trying to evoke certain feelings in the consumer through visuals. It conveys symbolic meanings that cannot be imparted through words alone. A brand is all the actions a company takes to create awareness and to separate itself from the competition.<\/p>\n

\"VisualWhat is Visual Identity<\/h2>\n


\nIn general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics.<\/span><\/em><\/p><\/blockquote>\n

Visual identity is part of branding<\/strong>, and branding is not only making a logo<\/strong> for your company.<\/p>\n

 <\/p>\n

Visual identity <\/strong>includes the following elements:<\/p>\n

    \n
  • logo design<\/em><\/li>\n
  • fonts<\/em><\/li>\n
  • photos<\/em><\/li>\n
  • colors, shapes and forms<\/em><\/li>\n
  • and any other visuals helping to convey your brand’s message<\/em><\/li>\n<\/ul>\n

    Emarex<\/em> has done a very simple video with infographics explaining the importance of visual identity for a business:<\/p>\n