{"id":7062,"date":"2017-02-27T08:05:57","date_gmt":"2017-02-27T08:05:57","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=7062"},"modified":"2021-02-03T14:25:59","modified_gmt":"2021-02-03T14:25:59","slug":"storytelling-10-tips-engaging-audiences","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/storytelling-10-tips-engaging-audiences\/","title":{"rendered":"10 Foolproof Tips for Storytelling That Dazzle Audiences"},"content":{"rendered":"

Nowadays people buy the brand, how it makes them feel and how they connect to it.<\/strong> Customers are no longer interested in agressive marketing strategies that tell them what to buy and how amazing the product is. With the advent of the digital age, Facebook, Pinterest, Instagram, Twitter and YouTube has only added advantage and value to your marketing strategy and offer endless opportunities of how you can tell your brand story.<\/strong> How do you make audiences\u00a0fall in love with your brand? Often, by using storytelling to engage them with your business.<\/strong><\/p>\n

In this article we will give\u00a0you 10 snackable tips for how to tell your brand story.<\/strong> We will give you, as well, examples<\/strong> of how other companies used these strategies and successfully engage their audience.<\/p>\n

1. Reveal something personal<\/h2>\n
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McDonald’s first restaurants<\/a><\/p><\/div>\n

Often, we you want to keep customers excited about your brand, you have to reveal some personal, unknown about your brand.<\/strong> Otherwise, after some time, it gets boring.<\/p>\n

Did you know that McDonald’s logo was not inspired by the name of the restaurant, but by its store’s original architecture? The owner wanted the buildings to be recognized from distance, so they had\u00a0large yellow arches. Today’s designers took them as an inspiration for the current logo. Such short, interesting stories for brands, previously “unknown”<\/strong>, do quite well – people love to read and share them!<\/strong><\/p>\n

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2. Tell us about your origins<\/h2>\n
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Nando’s brandtelling – origins and legends<\/a><\/p><\/div>\n

Nando’s restaurants<\/a> have done a great job in telling us about their origins.<\/strong> They are operating more than 1000 restuarants in 30 countries. Their wonderful story is not only told on their website, but also in their actual food chain restaurants – they have pieces of their “storytelling” on the walls, napkins, etc. You immediately feel at home, some place cozy and you feel as welcomed guest, that will be taken good care for. Not on last place,\u00a0you can read something curious about their tradition, while waiting for your meal -suddenly has passed and you were entertained.<\/p>\n

They have also posted a heartwarming legend<\/strong> on their website, which resonates on a deeper emotional level and wires up with our love for stories and legends of past times.<\/p>\n

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3. Show the people from your company<\/h2>\n

57% of the 2015 Forutune 500 companies share their employee stories on their career sites.<\/em><\/p>\n

When showing the people who work in your company to your customers, you help them to associate with your brand more easily. You convey\u00a0authenticity and transperancy, you show that you are responsive and accessible. You can take things one step further, allowing your employees to tell your story \u00a0from their own perspetive.<\/strong> People love to feel part of a community. Evenmore, you show your customers that you care about other’s opinions and they will believe, you are more likely to act in their own interest and consider their needs as well. So don’t be shy and show the positive, enthusiastic faces of your team, show your product launches, office transformations and celebrations – people would love to see you have fun doing your job<\/strong>! In the end, people who love their job – do better job!<\/span><\/p>\n

Here is how Google does it, presenting their interns. You get a feel of how interns are treated, who they are, how they feel at work. Phrases that you hear are “willing to learn”, “something new”, “impossible is not a word”, “helps you imagine”<\/em>. Definitely, these words evoke certain emotions in us:<\/p>\n