{"id":6798,"date":"2017-01-27T10:50:53","date_gmt":"2017-01-27T10:50:53","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=6798"},"modified":"2022-06-07T09:40:34","modified_gmt":"2022-06-07T09:40:34","slug":"visual-storytelling","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/visual-storytelling\/","title":{"rendered":"Visual Storytelling: What It Is and How to Do It Right"},"content":{"rendered":"

Visual\u00a0storytelling<\/strong> is crucial part of successful branding and marketing strategies today. People no longer buy what they are shown and told to, but they have the freedom to choose\u00a0what content they share with others and spread the messages that they care for. Nobody cares about the dry facts and how good your product is.<\/strong> There is something people care more about, and in this article you will learn what it is and how to use it to your advantage.<\/p>\n

You may also be interested in\u00a020 Storyboard Examples For Different Uses of Storyboarding [Apps, UX, Animation, Commercials]<\/a><\/p>\n

Story is a fact wrapped around an emotion, and that fact and emotion together cause that we take action.<\/em><\/strong>\u00a0–Robert Dickman<\/em><\/p>\n

What is storytelling<\/h2>\n

\"visual<\/p>\n

Stories are universal and timeless language people communicate\u00a0with, connect to and through<\/strong>, with each other. Since ancient times, people were drawing or sharing through the word of mouth stories, so they can remember important events. Their survival was often dependent on how good they can share their experiences and relate emotionally to others. Then, it doesn’t come as a surprise that we are just in love with telling stories!<\/span><\/p>\n

Many successful businesses nowadays have taken advantage of this fact and are using \u00a0visual storytelling in their social media to promote their brands and build a strong connection with their customers.<\/strong><\/span><\/p>\n

In this article we\u00a0will present you with:<\/p>\n

    \n
  • some of the most successful\u00a0storytelling campaigns<\/strong> of businesses on Instagram and YouTube<\/li>\n
  • \u00a0we will give you some good arguments why you should start creating stories<\/strong> for your brand and business<\/li>\n
  • we will explain how to create a good story<\/strong><\/li>\n<\/ul>\n

    First, we’d like to show you some great storytelling examples – or in other words, storytelling done right<\/strong>. With looking at the cases, you will slowly start getting an idea of why these campaigns are huge success. You will find that, they all have something in common.<\/strong> Let’s see them first, and then we will comment and see how we can use the same techniques in our own practice.<\/p>\n

     <\/p>\n

    Visual\u00a0storytelling examples from successful brands<\/h2>\n

    Chipotle<\/h3>\n

    Chipotle Mexican Grill<\/strong> was founded by Steve Ells in 1993 and based in Denver, Colorado. The name Chipotle derives from the Mexican Spanish name for a smoked, dried jalape\u00f1o chili pepper and its essence, it is fast food restaurant<\/strong>. One of the main values of the companies is, that Chipotle does not franchise its business, considering retaining ownership<\/strong>, setting the tone for employee culture<\/strong>, as well as maintaining its commitment to sustainable ingredients<\/strong>. See how they subtly promote their core company’s values:<\/strong><\/p>\n

    https:\/\/www.youtube.com\/watch?v=lUtnas5ScSE&t=19s<\/p>\n

    After the success of their first campaign in 2013, with more than 17,000,000 views<\/em> on YouTube, Chipotle came back in 2016 with a new campaign to only strengthen the strong visual storytelling<\/strong> they established and to satisfy once more their audience. The new campaign was released less than 6 months ago, and already has over 9,000,000 views.<\/em><\/p>\n

    https:\/\/www.youtube.com\/watch?v=nKleQ1MXMCs<\/p>\n

    Adidas<\/h3>\n

    See how Adidas connected their slogan “Impossible is Nothing”<\/strong> to the personal, emotional story of Lionel Messi<\/strong> to launch one of their most successful campaigns. Audience loved and kept sharing and talking about the video. Guess what happened? Adidas continued this kind of commercial series, showing the vulnerability of famous sportsmen and celebrities, bringing them closer to ordinary people.<\/strong><\/p>\n