{"id":451,"date":"2016-11-11T02:13:44","date_gmt":"2016-11-11T02:13:44","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=451"},"modified":"2023-10-12T06:48:11","modified_gmt":"2023-10-12T06:48:11","slug":"21-famous-brand-mascot-designs-time","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/21-famous-brand-mascot-designs-time\/","title":{"rendered":"21 Most Famous Brand Mascot Designs of All Time"},"content":{"rendered":"

Having a cartoon guy as a brand mascot has brought vast success for many companies we now admire and draw inspiration from, some of them older than a century! That\u2019s why here at GraphicMama we\u2019ve decided to make a retrospection and honor some of the most successful brand cartoon character<\/a>\u00a0designs of all time. <\/strong><\/span><\/p>\n

Here comes our collection of 21 iconic brand mascots<\/strong>\u00a0which have nothing but one quality in common: they have all brought ridiculously huge fame to their brands!<\/span><\/p>\n


\n1. Michelin Man by Michelin<\/span><\/h2>\n

Debut: 1894<\/strong>
\n<\/span>
\n\"MichelinThe iconic brand cartoon spokesman\u00a0of the popular tire company was named Bibendum but it has been widely known as the Michelin Man! Being presented to the world in the distant 1894 at the Lyon Exhibition by the Michelin brothers, the idea behind this plump brand mascot\u00a0design was to represent a person made of tires. Little did the creators know that this charming fictional guy would become a largely popular and recognizable figure which has significantly contributed to the vast success of its brand.
\n<\/span><\/p>\n

 <\/p>\n

2. Mr. Peanut by Planters<\/span><\/h2>\n

Debut: 1916<\/strong><\/p>\n

\"Mr.<\/p>\n

This famous peanut gentleman has turned 100 years this year! Mr. Peanut was actually not drawn by some famous illustrator but by a 14-year-old boy back in 1916, 10 years after the company was founded. Ever since, this brand mascot design has so much grown on the public that when Planters conducted a survey 10 years ago about whether to add a bow tie, a pocket watch, or some cufflinks to it, the public responded was: Don\u2019t change a thing! A great design never gets old, doesn\u2019t it?<\/p>\n

 <\/p>\n

3. The Laughing Cow by\u2026 The Laughing Cow<\/span><\/h2>\n

Debut: 1921<\/strong><\/p>\n

\"The<\/p>\n

Well, here\u2019s a brand mascot that has evolved a lot throughout the years! Born in 1921, this cheerful cow has appeared on the wrapping of all company\u2019s products ever since, making them highly recognizable. Not only is this character instantly related to quality dairy products but it also puts the viewers at ease since it is always illustrated laughing. A strategy that simply works!<\/span><\/p>\n

 <\/p>\n

<\/h2>\n

4. Mickey Mouse by The Walt Disney Company<\/span><\/h2>\n

Debut: 1928<\/strong><\/p>\n

\"Mickey<\/p>\n

Perhaps the first thought that pops in most people\u2019s minds when they hear a great brand mascot: Mickey Mouse! Although these days a lot of cartoon characters are easily associated with Walt Disney Company, this friendly, lively mouse has been the official cartoon representative\u00a0of the giant company ever since its creation, thus making it one of the oldest mascots which are extremely popular worldwide and loved by people of all ages.<\/span><\/p>\n

 <\/p>\n

5. Jolly Green Giant by B&G Foods<\/span><\/h2>\n

Debut: 1928<\/strong><\/p>\n

\"Jolly<\/p>\n

Guess 1928 was a successful year of creating memorable, long-lasting brand mascot designs. Here comes another one that survived through all these years: Jolly Green Giant appearing on all the products of the Green Giant brand. The cheerful friendly superhuman has made the brand easily distinguishable from its competitors and turned it into one of the brand leaders in the industry of frozen<\/span> and canned vegetables. Well done, big guy!<\/span><\/p>\n

 <\/p>\n

6. Rich Uncle Pennybags by Monopoly<\/span><\/h2>\n

Debut: 1936<\/strong><\/p>\n

\"Rich<\/p>\n

Rich Uncle Pennybags, more widely known as simply Mr. Monopoly has been around since 1936 but it was not until 1946 that this famous drawn elderly gentleman actually received his name. Undeniably, the rich cartoon guy in a tuxedo has become one of the most recognizable brand mascot designs since it was made the star of the original Monopoly game and all related games of the company. These days, he keeps appearing on all new Monopoly editions and is even incorporated in the brand\u2019s logo.<\/span><\/p>\n

 <\/p>\n

7. Tony the Tiger by Kellog\u2019s Frosted Flakes<\/span><\/h2>\n

Debut: 1951<\/strong><\/p>\n

\"Tony<\/p>\n

This one is often given as an example of a highly successful mascot and with a good reason! The cereal brand\u2019s success simply wouldn\u2019t be the same if it wasn\u2019t for the friendly tiger character Tony, showing his charming smile and giving his approval with a thumb up from the cereal\u2019s box. Being on the marketing field for over half a century, Tony has become a favorite cartoon character not only to a lot of children but to their parents, too!<\/span><\/p>\n

 <\/p>\n

8. Kool-Aid Man by Kool-Aid<\/span><\/h2>\n

Debut: 1954<\/strong><\/p>\n

\"Kool-Aid<\/p>\n

Initially known as the Pitcher Man, this unconventionally shaped brand mascot was designed with a large smile and a pitcher as a head entirely full of Kool-Aid flavored drink. Targeting the kids as an audience, this famous mascot has become the perfect example of a brand character design depicting exactly what the company is about – a refreshing drink that would quench the thirst of any child.<\/span><\/p>\n

 <\/p>\n

9. Cornelius (Corny) Rooster by \u00a0Kellogg’s Cornflakes<\/span><\/h2>\n

Debut: 1957<\/strong><\/p>\n

\"Cornelius<\/p>\n

The famous rooster cartoon character was not always a spokesman for the brand but it was certainly the most memorable one since it was designed with a deep meaning. This friendly colorful rooster Cornelius was not only meant to be a fun and playful animal brand mascot but he was also a symbol of the early wakening and starting off the day right – \u00a0with a healthy breakfast.<\/span><\/p>\n

 <\/p>\n

10. Mr. Clean by Procter & Gamble<\/span><\/h2>\n

Debut: 1958<\/strong><\/p>\n

\"Mr.<\/p>\n

Being very little changed over the years, this bold muscular man-made brand was the best-seller on the market for just six months in 1958! The huge success stayed by the cleaning company\u2019s side for many years ahead, being an inseparable part of all its marketing activities and campaigns. Nowadays, this muscular cartoon guy is still highly recognizable and keeps its brand in one of the leading places in the industry.<\/span><\/p>\n

 <\/p>\n

\"GraphicMama<\/a><\/p>\n

 <\/p>\n

11. Coco the Monkey by Coco Pops<\/span><\/h2>\n

Debut: 1963<\/strong><\/p>\n

\"Coco<\/p>\n

Appearing as a brand cartoon representative\u00a0in the different countries for quite different timeframes (e.g, for just two years in the USA but for more than half a century in the UK), this friendly playful monkey with a cap has become a favorite face of many children, smiling at them from the box of their favorite breakfast cereal. The design of this cute perky monkey easily evokes connotations of laughter and entertainment which is the reason he managed to captivate the hearts of so many kids all over the world.<\/span><\/p>\n

 <\/p>\n

12. Poppin’ Fresh by Pillsbury<\/span><\/h2>\n

Debut: 1965<\/strong><\/p>\n

\"Poppin'<\/p>\n

The Pillsbury Doughboy has been on the marketing stage since 1965 as a unique boy character made of dough. The design of this cheerful cartoon character includes a scarf and a chef hat which give the impression that this chubby fella is a real master of cooking. To a huge extent, this smiling boy contributed to the success of the Poppin’ Fresh product line and even started appearing in other brands\u2019 commercials.<\/span><\/p>\n

 <\/p>\n

13. Julio Pringles by Pringles<\/span><\/h2>\n

Debut: 1968<\/strong><\/p>\n

\"Julio<\/p>\n

The choice of this charming mustachioed man as a brand cartoon spokesman\u00a0of the super famous and successful chips company has a meaning that is not quite obvious at first but makes a lot of sense if you think about it more deeply. Julio Pringles has a head shaped like a piece of chips which, by the way, implies that all the chips pieces inside the unique package are equally sized. Also, the mustaches give the feeling of maturity and professionalism. Great job!<\/span><\/p>\n

 <\/p>\n

14. Quicky by Nesquik<\/span><\/h2>\n

Debut: 1973<\/strong><\/p>\n

\"Quicky<\/p>\n

The most famous bunny brand mascot\u00a0loved by many people all over the world – the Nesquick\u2019s Quicky! The choice of this animal as a brand representative is not a coincidence. The bunny evokes instant connotations with speed which implies: you can easily prepare the chocolate-flavored drink, then quickly drink it and you\u2019re good to go! Quicky\u2019s outfit which gives him the really \u201ccool\u201d look is also symbolic and an inseparable part of this cartoon character\u2019s design.<\/span><\/p>\n

 <\/p>\n

15. Mario by Nintendo<\/span><\/h2>\n

Debut: 1981<\/strong><\/p>\n

\"Mario<\/p>\n

Did you know that this memorable Italian plumber character was initially called Jumpman? That\u2019s right! Even though Mario was not designed with the typical appearance of a superhero, he grew on the wide public so much that he has now become an iconic character, recognizable all over the world. An interesting fact about this cartoon character\u2019s design is that it was entirely determined by the limitations of the graphics of the early video games – blocky pixels are the reason he is now a proud owner of a mustache and a big nose!<\/span><\/p>\n

 <\/p>\n

16. Captain Morgan<\/span><\/h2>\n

Debut: 1983<\/strong><\/p>\n

\"Captain<\/p>\n

Inspired by a real person, the famous alcoholic beverage company\u2019s brand hero\u00a0was actually designed by Don Maitz, an artist who is a master of science fiction illustrations. Being the only rum brand with a pirate captain as a mascot, this character made the alcoholic beverage highly recognizable among the others and became a symbol of quality rum.<\/span><\/p>\n

 <\/p>\n

17. Chester Cheetah by Cheetos<\/span><\/h2>\n

Debut: 1986<\/strong><\/p>\n

\"Chester<\/p>\n

The famous cheetah mascot has been by Cheetos\u2019 side for a few decades now. This memorable animal character has overgone several transformations throughout the years regarding the message he conveys to his target audience but his overall appearance has pretty much stayed the same. Besides being the face of all Cheetos\u2019 products and the star of all Cheetos\u2019 commercials, this cool cartoon guy even became the protagonist in a few Nintendo games.<\/span><\/p>\n

 <\/p>\n

18. Mr. Muscle by S. C. Johnson & Son<\/span><\/h2>\n

Debut: 1986<\/strong><\/p>\n

\"Mr.<\/p>\n

The same year that Cheetos presented their famous cheetah character, another company in another industry came up with a handsome superhero cartoon character who has now become a legend: Mr. Muscle! This muscular brand mascot, owned by S. C. Johnson & Son, became highly popular as the tough guy who could clean any surface with his cleaning detergent as a powerful weapon, which led to the huge success of his brand.<\/span><\/p>\n

 <\/p>\n

19. The M&M\u2019s Spokescandies by Mars<\/span><\/h2>\n

Debut: 1995<\/strong><\/p>\n

\"The<\/p>\n

The company with not one but five recognizable mascots! The choice of the cute colorful spokes candies as brand representatives was such a clever decision of Mars since these guys entirely gave the idea of the M&M\u2019s product line and simply couldn\u2019t be confused with anything else. Since they were five, the company gave them names corresponding to their colors which made them super easy and intuitive for the audience to remember. Nice move, Mars!<\/span><\/p>\n

 <\/p>\n

20. Colonel Sanders by KFC <\/span><\/h2>\n

Debut: 1998<\/strong><\/p>\n

\"Colonel<\/p>\n

Here is a brand mascot design resembling the founder of the company itself: Colonel Sanders, a founder of KFC! Who would have thought that a human face could make such a memorable and widely known mascot, incorporated even in the company\u2019s logo? Created years after the death of its founder, this friendly smiling face with glasses, white hair and goatee certainly have turned out to be a super successful choice of a brand character conveying professionalism and vast chef experience.<\/span><\/p>\n

 <\/p>\n

21. Geico Gecko<\/span><\/h2>\n

Debut: 2000<\/strong><\/p>\n

\"Geico<\/p>\n

The quirky lizard character\u2019s name was actually chosen due to the many mispronunciations of the brand name itself. Being the first most identifiable brand representative\u00a0of the car insurance company, this cartoon character has certainly become a legend. True, it was not designed as the usual cute-looking brand cartoon\u00a0but still managed to grow on the audience as a little green insurance expert conveying professionalism and reliability.<\/span><\/p>\n

 <\/p>\n

Which other famous brand mascot would you add to this list?<\/span><\/p>\n

\"Character<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Having a cartoon guy as a brand representative has brought a vast success for many companies we now admire and draw inspiration from, some of them older than a century!<\/p>\n","protected":false},"author":4,"featured_media":12630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[336,334,335,337,42,333],"yoast_head":"\n21 Most Famous Brand Mascot Designs of All Time<\/title>\n<meta name=\"description\" content=\"A collection of 21 iconic brand mascot designs that have one quality in common: they have all brought ridiculously huge fame to their brands!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphicmama.com\/blog\/21-famous-brand-mascot-designs-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"21 Most Famous Brand Mascot Designs of All Time\" \/>\n<meta property=\"og:description\" content=\"A collection of 21 iconic brand mascot designs that have one quality in common: they have all brought ridiculously huge fame to their brands!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphicmama.com\/blog\/21-famous-brand-mascot-designs-time\/\" \/>\n<meta property=\"og:site_name\" content=\"GraphicMama Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GraphicMama\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-11T02:13:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-12T06:48:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2016\/11\/08104711\/151.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1652\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Iveta\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@GraphicMama\" \/>\n<meta name=\"twitter:site\" content=\"@GraphicMama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iveta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graphicmama.com\/blog\/21-famous-brand-mascot-designs-time\/\",\"url\":\"https:\/\/graphicmama.com\/blog\/21-famous-brand-mascot-designs-time\/\",\"name\":\"21 Most Famous Brand Mascot Designs of All Time\",\"isPartOf\":{\"@id\":\"https:\/\/graphicmama.com\/blog\/#website\"},\"datePublished\":\"2016-11-11T02:13:44+00:00\",\"dateModified\":\"2023-10-12T06:48:11+00:00\",\"author\":{\"@id\":\"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/de4fb5a4c946a18c830cfd72a920f8d5\"},\"description\":\"A collection of 21 iconic brand mascot designs that have one quality in common: they have all brought ridiculously huge fame to their brands!\",\"breadcrumb\":{\"@id\":\"https:\/\/graphicmama.com\/blog\/21-famous-brand-mascot-designs-time\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graphicmama.com\/blog\/21-famous-brand-mascot-designs-time\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graphicmama.com\/blog\/21-famous-brand-mascot-designs-time\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graphicmama.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"21 Most Famous Brand Mascot Designs of All Time\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graphicmama.com\/blog\/#website\",\"url\":\"https:\/\/graphicmama.com\/blog\/\",\"name\":\"GraphicMama Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graphicmama.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/de4fb5a4c946a18c830cfd72a920f8d5\",\"name\":\"Iveta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b750dae57b8a7b97a43b241d4ab3766c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b750dae57b8a7b97a43b241d4ab3766c?s=96&d=mm&r=g\",\"caption\":\"Iveta\"},\"description\":\"Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. 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