\n<\/strong>1. What is a mood board?<\/a>
\n2. Why do you need one?<\/a>
\n3. Types of mood boards<\/a>
\n4. How to make an effective mood board?<\/a><\/p>\n
<\/p>\n
1. What is a Mood Board?<\/h2>\n<\/div>\n
Mood boards are a type of visual representation that consists of a collage of images, samples, textures, colors, and texts that aims to convey a general idea or a mood about a certain topic.<\/p>\n
![\"Khaaj](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/08082511\/mood-board-example-01.png\")
Khaaj Siab Living Branding by Amanda Yang<\/a><\/p><\/div>\n Also known as Inspirational Boards, they are a tool that helps the creator to develop their ideas:<\/p>\n <\/p>\n The Classic of Mountain and Seas by Hangmo Xie<\/a><\/p><\/div>\n It’s much more than a collage of pictures, shapes, and colors for inspiration. In fact, mood boards serve as a transition between your initial idea and the very first sketch or draft. Similar to storyboarding<\/a>, mood boards serve to organize your thoughts, ideas, and concepts and keep you on track.<\/p>\n You might wish to develop a business project, launch a new product, create a presentation, personal branding design<\/a>, renew your website, or create a product. Whenever that is the case, a mood board is a valuable tool to help you start the process for a couple of reasons.<\/p>\n\t\t Before all, mood boards aim to inspire especially if you’re just at the beginning of the process of creation. It will help you focus on the attributes, vision, identity, and mood your project needs to communicate.<\/p>\n\t<\/div>\n\n\t\n\n\t Moodboards will also help you keep the focus on the project identity, its signature shapes, colors, tone, and all those little details that give it personality. It will keep you on track with consistency.<\/p>\n\t<\/div>\n\n\t\n\n\t Through your mood board, you can easily communicate your vision to other stakeholders and participants in the project. The visuals will explain the mood of the project better than words.<\/p>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n Social Media Design Ideas by Aleksandra Chubar<\/a><\/p><\/div>\n Aside from the three main purposes of mood boards, there are a lot of other advantages that any creator can benefit from.<\/p>\n You might be also interested in which are the best places to find web design inspiration<\/a>.<\/p>\n <\/p>\n It’s much easier to go digital and not overcomplicate your process, especially if you’re in a hurry. Thankfully, to perform an online search for the necessary visuals is pretty convenient, especially with the existence of Pinterest.<\/a>\u00a0With Pinterest,\u00a0 you could pull images from boards, already made by other users and organize your own pinboard. In addition, there are many free-to-use online tools for creating mood boards easily and intuitively.<\/p>\n\t<\/div>\n\n\t\n\n\t There’s no school like old school. This method doesn’t exclude the digital format, as you can take a photo of the final mood board and still send it out whenever you need it. Physical mood boards that you can actually touch usually have foam board as a base and use visual resources such as newspaper scraps, images from magazines, books, printed photos, patterns, fabric samples, and anything that you can actually pin or glue to that board.<\/p>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n\t\t MOODBOARDS by Joosje Bosch<\/a><\/p><\/div>\n\t<\/div>\n\n\t\n\n\t Physical mood board by Danielle de Lange<\/a><\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n The literal mood boards that feature fonts, color palettes, and actual images that will appear in the final product.\t<\/div>\n\n\t\n\n\t Mood boards that explore the tone and mood of the project to set the vibe before you start creating the first draft for your project.\t<\/div>\n\n\t\n\n\t Most mood boards are mixed since one doesn’t need to go in one particular direction. To feature both practical elements and exploring visuals gives you the open mind to find the right inspiration.\t<\/div>\n\n\t\t\t<\/div>\n\t\n 50 SHADES OF COLOR by JULIA VIN<\/a><\/p><\/div>\n Sometimes, you don’t have to start from scratch. In many cases, not only when you work for a client, you already have a well-defined topic. Let’s say, you’re into fashion and wish to find inspiration to create trendy combinations for the upcoming season. The following example shows just that. The creator wishes to think of a style based on Pantone’s colors of the year 2021: Ultimate Grey and Illuminating. This means the basic palette is already made and instead of from scratch and searching for color combinations, the author can use what they already have and get on with creating the overall style.<\/p>\n FASHION MOOD BOARDS by Isabela de Oliveira<\/a><\/p><\/div>\n In many cases, the mood boards include images and references for elements that aren’t in the final product. Just moods, feelings, aesthetics. For example, in the mood board below that is set to present a brand for skincare products, the images don’t feature the product, packages, or the logo. What it features, is the feeling of cleanness, softness, and tenderness.<\/p>\n SONIA MOOD | Visual Identity Concept Design by studio le_m<\/a><\/p><\/div>\n As a way of visual brainstorming, get wild, and create more than one mood boards for your project. In the end, you will have more to choose from, you will be able to feel the images better and easily decide on which images or combinations of images to include in the final mood board. You can also not choose and all and present all mood boards instead.<\/p>\n\t\t Moodboards by Sebasti\u00e1n Veloz<\/a><\/p><\/div>\n\t<\/div>\n\n\t\n\n\t Citrus splash: Kidswear project by nidhi pancholi<\/a><\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n Sure, mood boards are what they are- they intend to convey a mood, a wild brainstorm of images, colors, shapes, and everything that can convey that mood. In some projects, however, especially in graphic design, it’s a good practice to organize the visuals. For example, you’re brainstorming a mood board for a potential landing page of a product. Naturally, you will organize elements such as buttons, bullets, menus, fonts, section styles, hover effects, in a more logical way.<\/p>\n\t\t Style Guide by Abdus<\/a><\/p><\/div>\n\t<\/div>\n\n\t\n\n\t Onvard UI Design Iterations by Sarah Albinda<\/a><\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n Although the visuals do the heavy lifting when it comes to explaining your concept, sometimes an additional explanation is needed. Especially when you need to point out something specific. If you have nothing to specify but wish to spice things up, you could create strong visual drama with big bold words.<\/p>\n Another great advantage that small texts give you is the role of being show- stoppers and allow your viewers to make a mental pause to read them.<\/p>\n Notes on Fashion Week 2<\/a><\/p><\/div>\n Sometimes the best inspiration and, therefore, most effective mood boards, come from real life. If you’re in a hurry, you can always look for stock photos and other materials online. However, if you really want to make the exact impression you wish and capture your concept this might not be enough. It’s actually pretty hard to find those exact images that fit the images in your mind. So take your camera and explore, take pictures that inspire you, make shots of the things that fit your concept best.<\/p>\n Some creators even go further and create their mood boards with objects, printed photos, and create a physical composition in a set. It’s an “offline” mood board, and a digital one at the same time. The mood board below is a perfect example of that. It’s really effective.<\/p>\n Kids Fashion Moodboards by carlton adkins<\/a><\/p><\/div>\n No matter the topic, your concept has a main key idea behind it. Everything else is important supporting details around that main idea. In the same manner, you could make one of the images that depict your key concept and arrange the other, smaller, supporting visuals around it.<\/p>\n Moodboards – Exploring Genres by Delia Thompson<\/a><\/p><\/div>\n Many people avoid using those, it’s completely understandable. However, they have a very strong advantage when it comes to mood boards that you use to present a concept in front of a client. If your mood board is too final and polished, in many cases the client might be a little bit put off and feel you’re pushing the final aesthetic. Instead, if you keep things looser and give them freedom, the client will instinctively feel that the style is easily negotiable and changeable. Stock photos with watermarks are perfect to convey that your mood board is not a final concept but rather an idea.<\/p>\n Consistency is a very important part of the final presentation. sometimes we get distracted and add pictures we like just because we like them. However, the thing is, as much as mood boards are fertile ground for freestyle and expression, one rule still applies. And that is every time you add a new element, this element should communicate your message and make it more appealing, not watering it down.<\/p>\n It’s very important to test if your mood board is effective in terms of sending the exact message and concept you intend. Sometimes, what makes sense to you might not make sense to others and would raise questions. See if your colleagues or friends get the right impression of your mood boards without revealing what each visual means.<\/p>\n Moodboards pessoais by Ma\u00edra dos Palmares<\/a><\/p><\/div>\n Moodboards for clients by Anna Martynova<\/a><\/p><\/div>\n\t<\/div>\n\n\t\n\n\t MOODBOARDS by Bruna Boscarino<\/a><\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n\t\t Collage Moodboards by Anna Matelski<\/a><\/p><\/div>\n\t<\/div>\n\n\t\n\n\t Moodboards seizoenen by Anne Aarden<\/a><\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n\t\t Moodboards Collection : Marni by Emanuela Pacifico<\/a><\/p><\/div>\n\t<\/div>\n\n\t\n\n\t KAYBEE MOODBOARDS by Uiara Peixeiro<\/a><\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n\t\t Moodboards on autumn by Brett Collaco<\/a><\/p><\/div>\n\t<\/div>\n\n\t\n\n\t MOODBOARDS by Suryanshi Tyagi<\/a><\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n Mood boards are a great way to have all your inspiration in one place and arrange it into the perfect composition that will deliver the feel of your concept. There aren’t particular rules about creating your mood boards, however, there are helpful tips and good practices that will enhance your work and let you present your ideas in the best way possible. We hope you enjoyed this article and feel inspired to rock some amazing mood boards for your upcoming projects.<\/p>\n You may also be interested in some of these articles:<\/p>\n We see mood boards everywhere, especially on Instagram and other social media, and we all enjoy them for their beautiful composition and the vibes they give. What is a mood board exactly and why are they important? In this article, we will shed our take on the matter, explain the types of mood boards, give…<\/p>\n","protected":false},"author":9,"featured_media":42915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[1531,157,158,297,1530,1529,1533,94,1532],"yoast_head":"\n\n
2. Why Do You Need a Mood Board?<\/h2>\n<\/div>\n
![\"The](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/08090031\/mood-board-example-02.png\")
\u2714\ufe0f Inspiration<\/h5>\n
\u2714\ufe0f Consistency<\/h5>\n
\u2714\ufe0f Communication<\/h5>\n
![\"Social](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/08103633\/mood-board-example-03.png\")
\n
3. Types of Moodboards<\/h2>\n<\/div>\n
In terms of method, mood boards can be:<\/h4>\n\t\t
Digital<\/h5>\n
Physical<\/h5>\n
![\"MOODBOARDS](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11122802\/mood-board-example-15.png\")
![\"Physical](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11122912\/mood-board-example-14.png\")
In terms of content, mood boards can be:<\/h4>\n\t\t
Practical<\/h5>\n
Explorative<\/h5>\n
Mixed<\/h5>\n
![\"50](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11132929\/mood-board-example-16.png\")
4. How To Make an Effective Mood Board?<\/h2>\n<\/div>\n
Tip 1: Use what you already have<\/h3>\n
![\"FASHION](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/08143007\/mood-board-example-04.png\")
Tip 2: Sometimes it’s just about the aesthetics and that’s ok.<\/h3>\n
![\"SONIA](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/08152535\/mood-board-example-05.png\")
Tip 3. Make more than one<\/h3>\n
![\"Moodboards](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/08154055\/mood-board-example-06.png\")
![\"Citrus](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11083108\/mood-board-example-07.png\")
Tip 4. Organize your style<\/h4>\n
![\"Style](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11090009\/mood-board-example-08.png\")
![\"Onvard](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11090314\/mood-board-example-09.png\")
Tip. 5 Add short descriptions<\/h4>\n
![\"Notes](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11091828\/mood-board-example-10.png\")
Tip 6. Real-world inspiration<\/h4>\n
![\"Kids](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11094424\/mood-board-example-11.png\")
Tip 7. Set key images<\/h4>\n
![\"Moodboards](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11095435\/mood-board-example-12.png\")
Tip 8. Don’t be afraid of stock images with watermarks<\/h4>\n
Tip 9. Focus<\/h4>\n
Tip 10. Test your mood board<\/h4>\n
![\"Moodboards](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11103716\/mood-board-example-13.png\")
Examples of\u00a0 Moodboards<\/h2>\n\t\t
![\"Moodboards](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11135616\/mood-board-example-17.png\")
![\"MOODBOARDS](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11141010\/mood-board-example-18.png\")
![\"Collage](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11141150\/mood-board-example-19.png\")
![\"Moodboards](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11141319\/mood-board-example-20.png\")
![\"Moodboards](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11142801\/mood-board-example-21.png\")
![\"KAYBEE](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11143155\/mood-board-example-22.png\")
![\"Moodboards](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11143351\/mood-board-example-23.png\")
![\"MOODBOARDS](\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2021\/01\/11143652\/mood-board-example-24.png\")
Final Words<\/h3>\n
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