{"id":39014,"date":"2021-06-23T13:12:32","date_gmt":"2021-06-23T13:12:32","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=39014"},"modified":"2022-06-03T08:55:12","modified_gmt":"2022-06-03T08:55:12","slug":"character-design-process","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/character-design-process\/","title":{"rendered":"The Basics of Character Design Process: Insights and Examples"},"content":{"rendered":"

Character design matters. Characters are much more than a visual representation of a concept or a mascot that presents a product or a study. In fact, well-made characters have personality and appeal that connect audiences with your story<\/a>. To create a lovable character that will draw viewers and pique their interest in your product, website, or presentation, is in fact a very complicated process that requires a lot of knowledge and creativity. This is why we chose to break down the character design process and reveal some of the magic behind it.<\/p>\n

The process of designing a character is creating the concept and style of that character from scratch. No matter if you’re creating a cartoon character<\/a> or an entire concept design for game characters, the process takes a lot of work and creativity and requires years of studies and practice to perfect. Even though there isn’t a right way to design a character, there are a few steps in the process that most artists go through when they create their concepts.<\/p>\n

In this article, we will walk you through these steps and hopefully shed more light on the process of character design. So let’s see what artists do in order to design characters.<\/p>\n

Briefing<\/h2>\n

This is basically where the artist decides what character they will be making and for what purpose.<\/p>\n

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Character design by Aleksandar Savic<\/a><\/p><\/div>\n

If they work for a client, for example, this is the part that includes their communication with the client regarding the project. In this phase, the artist should know the basic characteristics of said character: is it a human, an animal, a creature, or an object. The part also includes a series of suggestions for traits, mentality, and emotions of the character, and the overall mood it will communicate to the viewer.<\/p>\n

For example, if the project is an educational presentation aimed at\u00a0fourth graders, it will require a cute and cheerful character that will appeal to the children. Its overall mood must be very warm and welcoming, even silly and fun.<\/p>\n

This phase, depending on the role of the character, is when the artists (or the clients) decide what the characteristics are. Some of those characteristics are:<\/p>\n