{"id":37557,"date":"2021-05-10T12:20:14","date_gmt":"2021-05-10T12:20:14","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=37557"},"modified":"2022-07-06T07:44:31","modified_gmt":"2022-07-06T07:44:31","slug":"write-scannable-content","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/write-scannable-content\/","title":{"rendered":"How to Write Scannable Content? Step-by-Step Guide"},"content":{"rendered":"

In this petite blog article, we will discuss the difference between online written content and print materials and how to write scannable content.
\n<\/strong>That’s right, there is a difference and various research showed that if we want to be successful in content writing, we need to tailor it to the online users’ needs.<\/p>\n

We will explain the process and guide you in 12 easy steps<\/strong>, but first a quick overview of Writing scannable\/readable content:
\n1. Use headings – divide big blocks of text<\/a>
\n2. Create subheadings<\/a>
\n3. Use white space<\/a>
\n4. Format your text – use bold, italics, highlighting moderately<\/a>
\n5. Create high contrast between text and background<\/a>
\n6. Pick a good font size<\/a>
\n7. Write short paragraphs<\/a>
\n8. Write short sentences<\/a>
\n9. Create lists and use bullet points<\/a>
\n10. Include graphics<\/a>
\n11. Link to other sources<\/a>
\n12. Be objective and balanced<\/a><\/p>\n

One of the purposes we gave you the list first, is to notice how much these tips are applicable to creating a textbook.\u00a0<\/strong><\/p>\n

A textbook has the mission to explain certain ideas to the students, but also its most important role is to help them remember the content.<\/strong><\/p>\n

Usually, when reading for pleasure, it’s not crucial if we forget a line or two. But on the internet, people often come to search for particular information, and hopefully, remember it.<\/p>\n

So using the textbook analogy is safe to say, online readers need to be presented with well-structured, visually divided scannable content<\/strong>. And scannable content is readable.<\/p>\n

 <\/p>\n

Backing up our theory with facts<\/h4>\n

The way we read on the internet is different from the way we read a book.<\/strong><\/p>\n

Over time, content creators noticed 2 things:<\/p>\n