{"id":36866,"date":"2020-11-24T14:42:50","date_gmt":"2020-11-24T14:42:50","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=36866"},"modified":"2022-06-23T11:35:10","modified_gmt":"2022-06-23T11:35:10","slug":"pastel-colors-examples","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/pastel-colors-examples\/","title":{"rendered":"Pastel Colors in Design [Ideas, Examples and Mega Inspiration]"},"content":{"rendered":"

Everybody loves pastel colors and today we’re going to talk about it. There is a reason for the obsession with these soothing eye-candy palettes<\/strong> that are once again trendy in their full power.<\/p>\n

It’s their light-weighted way to communicate the soft emotions of optimism, joy, and peace that we all need, so in today’s article, we’ll indulge in some really amazing and satisfying pastel color palettes.<\/p>\n

We’ll start with some brief theory of how pastel colors impact the audience, then we’ll dive through the different uses of those soothing combinations in web and graphic design<\/a>, photography, branding, packaging, and digital art. We’ll also include over 40 different pastel palette examples and ideas for inspiration.<\/p>\n

Article overview
\n<\/strong>1. What Are Pastels?<\/a>
\n2.\u00a0How Pastels Impact Your Audience?<\/a>
\n3.\u00a0Tips For Balancing Your Pastel Palette<\/a>
\n4.\u00a0Different Uses For Pastel Palettes in Design<\/a>
\n5.\u00a0Pastel Palette Examples<\/a><\/p>\n

Want to find more color combinations?\u00a0Read our article\u00a0Inspirational Color Combinations in 2022<\/strong><\/a>.<\/p>\n

1. What Are Pastel Colors?<\/h2>\n

In short, pastels are pale colors with higher value and lower saturation in the HSV color model. Pale tints of primary and secondary colors. They are often described as soothing, washed-out, milky, and soft because of their weak chromatic content. Some of the most commonly used pastel colors are peach, lavender, mint, baby blue, pink, and lavender.<\/p>\n

\"pastel
\nPastel colors can be easily created by adding luminance to any pure color. Just like with pure colors<\/a>, pastels interact the same when it comes to creating color harmonies: complementary, analogous, and monochromatic<\/a>. For example, the same as green is complementary to red, mint will go perfectly with the pale pink.<\/p>\n

Such palettes are often used for home decoration, photography, fashion, graphic design, and packaging. Let’s see why.<\/p>\n

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2. How Pastel Colors Impact Your Audience?<\/h2>\n
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Photo by Jill Wellington<\/a><\/p><\/div>\n

Pastel palettes might be soft and subtle but they can make a powerful impact on your designs. Their dual personality brings the unique ability to soothe the viewer while still manage to maintain vibrancy and brightness. You might notice that just looking through pastel color palettes has somewhat of a therapeutical and calming effect on your mind.<\/p>\n

These soothing color combinations can simultaneously calm and also boost the viewer’s mood due to the serene setting they create. This way your designs can impact your audience by creating a warm, energetic, and enthusiastic mood without exhaustion.<\/p>\n

Pastels easily remind you of spring and summer, sweets and babies, and bring joy and optimism.\u00a0 Many brands that target the female audience choose such color palettes for their identity in order to channel feminity. In addition, some pastel combination with metallics also creates a feeling of luxury.<\/p>\n

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3. Tips For Your Pastel Palettes<\/h2>\n

Before we proceed with the huge collection of pastel interaction examples and ideas, let’s look through some tips that could try out when you decide to include pastel colors in your palettes.<\/p>\n