{"id":26712,"date":"2020-05-11T07:21:30","date_gmt":"2020-05-11T07:21:30","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=26712"},"modified":"2022-08-19T11:13:55","modified_gmt":"2022-08-19T11:13:55","slug":"how-to-choose-logo-colors-meaning","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/how-to-choose-logo-colors-meaning\/","title":{"rendered":"How to Choose the Right Logo Colors: Color Meaning and Examples"},"content":{"rendered":"

Creating a logo that resonates with the brand’s personality is one of the biggest challenges that designers face<\/strong>. One of the main and well-considered decisions that have to be made is the choice of the right logo colors.<\/p>\n

In this post, we will review the most popular logo colors and explain their characteristics, along with the associations they raise. When designing a logo, it’s extremely important to take all these factors under consideration<\/strong>, so you send a clear and strong message to potential clients. Let’s begin!<\/p>\n

You may also be interested in the Top Logo Design Trends in 2022<\/a><\/p>\n\t\t

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1. Red logos: Meaning and examples<\/a>
\n2. Orange logos: Meaning and examples<\/a>
\n3.\u00a0Yellow logos: Meaning and examples<\/a>
\n4.\u00a0Green logos: Meaning and examples<\/a>
\n5.\u00a0Blue logos: Meaning and examples<\/a>
\n6.\u00a0Purple logos: Meaning and examples<\/a><\/p>\n\t<\/div>\n\n\t\n\t

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7.\u00a0Pink logos: Meaning and examples<\/a>
\n8.\u00a0Brown logos: Meaning and examples<\/a>
\n9.\u00a0Black and White logos: Meaning and examples<\/a>
\n10.\u00a0Gray logos: Meaning and examples<\/a>
\n11.\u00a0Multicolor logos: Meaning and examples<\/a><\/p>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n

 <\/p>\n

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Red logos<\/span><\/h3>\n<\/div>\n\t\t
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\"Red

View Source<\/a><\/p><\/div>\n\t<\/div>\n\n\t\n\t

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\"Agen

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\"Humans

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\"Red

View Source<\/a><\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n

Red is the hottest color on the color wheel and as such, it manages to bring out the most intense emotions in humans – from passionate love to rage and danger. Red is a color that doesn’t go unnoticed, so brands who choose it in their logo certainly love being in the spotlight. Red is suitable for\u00a0strong and confident brands that simply can’t play it safe.<\/p>\n

\u2734\ufe0f\u00a0Meaning:<\/strong>\u00a0passion, love, danger, anger, power, confidence<\/span><\/p>\n

\u2705\u00a0Perfect for:<\/strong> bars, clubs, gaming,\u00a0brands in the food industry<\/p>\n

 <\/p>\n

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Orange logos<\/span><\/h3>\n<\/div>\n\t\t
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\"nevada

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\"Bunting

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\"maxwell

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\"Percussive

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Orange is a secondary warm color, way more playful and down-to-earth compared to the aggressive red. Orange is the color of the fall, so it is\u00a0often related to movement and change as it marks the transition between seasons. Brands who choose orange for their logo, usually want to be accepted as fun, creative, youthful. These brands are certainly ones who embrace change and fresh ideas.<\/p>\n

\u2734\ufe0f\u00a0Meaning:<\/strong>\u00a0<\/span>creativity, fun, youthful energy, vitality<\/p>\n

\u2705\u00a0Perfect for:<\/strong> innovative and creative brands<\/p>\n

 <\/p>\n

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Yellow logos<\/span><\/h3>\n<\/div>\n\t\t
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\"Mailchimp

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\"THE

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\"Konstrukt

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\"Marketing

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If you want your brand to be accepted as optimistic and bursting with joy, then yellow is your color. Being the color of the sun, yellow is not only the second primary color on the color wheel but the color that brings the most positivity among all. Yellow is a highly noticeable color that can nail the attention instantly, so often means importance and alert, as well.<\/p>\n

\u2734\ufe0f\u00a0Meaning:<\/strong>\u00a0<\/span>optimism, joy, energy, importance, caution<\/p>\n

\u2705\u00a0Perfect for:<\/strong> brands with fun and accessible products, brands in the food industry<\/p>\n

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Green logos<\/span><\/h3>\n<\/div>\n\t\t
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\"Chamelo

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\"Health

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\"Diet

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\"Radar

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Green is a down-to-earth, refreshing color that mostly suits brands who are ambassadors for healthy living, spiritual peace, and harmony with nature. Green is a relaxing cool color and one that represents eco-friendly production and recycling. On the other hand, green is also related to money and wealth, so in some contexts, it may mean prestige.<\/p>\n

\u2734\ufe0f\u00a0Meaning:<\/strong>\u00a0<\/span>nature, renewal, freshness, health, money<\/p>\n

\u2705\u00a0Perfect for:<\/strong> pro-organic and close-to-nature brands, real estate and finance-related brands<\/p>\n

 <\/p>\n

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Blue logos<\/span><\/h3>\n<\/div>\n\t\t
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\"Citimap

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\"Verifyo

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\"David

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\"Lilyspa

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Blue is a cool primary color and the most preferred color in the world. Blue is the color of the business – it conveys stability and trustworthiness. Moreover, blue has a calming effect because it is naturally associated with the sea and the sky. Brands who choose blue in their logos, usually want to be accepted as stable, reliable, and communicative.<\/p>\n

\u2734\ufe0f\u00a0Meaning:<\/strong>\u00a0<\/span>reliability, stability, professionalism, calmness<\/p>\n

\u2705\u00a0Perfect for:<\/strong> corporate and business brands<\/p>\n

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Purple logos<\/span><\/h3>\n<\/div>\n\t\t
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\"Hidden

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\"Indigo

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\"Flutterbot

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\"Resumedia

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Purple is a rarely used color for a logo which is why brands who choose purple for their identities are quite easily recognizable. Traditionally, purple is associated with high class and luxury which is why it goes very well with high-class, elegant brands. But purple is quite a mystic color, as well. It provokes curiosity and boosts the imagination. The lavender nuances of purple are connected with romance and softness.<\/p>\n

\u2734\ufe0f\u00a0Meaning:<\/strong>\u00a0<\/span>royalty, luxury, mystery,\u00a0imagination, romance<\/p>\n

\u2705\u00a0Perfect for:<\/strong> luxury brands, romantic brands<\/p>\n

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Pink logos<\/span><\/h3>\n<\/div>\n\t\t
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\"Neilyland

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\"Flamingo

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\"Rise

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\"Y

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Depending on the intensity, pink can convey various characteristics but usually, it is accepted as a feminine color. Paler shades of pink are accepted as girly. Soft and medium pink nuances are often used in romantic projects (think of St. Valentine’s day designs).\u00a0Neon pink is more energizing and screaming for attention, however, again considered more feminine than other neons.<\/p>\n

\u2734\ufe0f\u00a0Meaning:<\/strong>\u00a0<\/span>a feminine color, romance, love<\/p>\n

\u2705\u00a0Perfect for:<\/strong> feminine and girly brands<\/p>\n

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Did you know, that pink & purple are one of the best color combos in 2022<\/a>?<\/p>\n

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Brown logos<\/span><\/h3>\n<\/div>\n\t\t
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\"Azienda

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\"ANUO

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\"Aveda

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\"Majory

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Brown is a warm, natural, earthy color usually related to natural earthy materials like wood and soil. Brown conveys simplicity and unpretentiousness but also durability and stability – perfect for organicity oriented brands.\u00a0And of course, chocolate! Brown raises instant associations with the sweet cocoa-rich temptation, so this is the perfect color for chocolate brands, cake stores, etc.<\/p>\n

\u2734\ufe0f\u00a0Meaning:<\/strong>\u00a0<\/span>earthiness, organicity, simplicity<\/p>\n

\u2705\u00a0Perfect for:<\/strong> pro-organic brands, chocholate and pastries stores and brands<\/p>\n

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Black and White logos<\/span><\/h3>\n<\/div>\n\t\t
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\"DF

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\"Stag

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\"White

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\"Steel

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In terms of logo design, black and white is usually a color duo used for minimalist logo looks. The two opposite colors which according to the color symbolism have completely opposite meanings – one representing the good and the innocent, while the other representing the bad and the mystery – actually look good with any other color from the color wheel. This is why almost every logo has a black-and-white version, as well. It is versatile, neutral, and unobtrusive.<\/p>\n

\u2734\ufe0f\u00a0Meaning:<\/strong>\u00a0<\/span>simplicity, minimalism<\/p>\n

\u2705\u00a0Perfect for:<\/strong> brands that aim for simplicity and versatility<\/p>\n

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Gray logos<\/span><\/h3>\n<\/div>\n\t\t
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\"Hope

View Source<\/a><\/p><\/div>\n\t<\/div>\n\n\t\n\t

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\"Bravo

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\"Greyhouse

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\"Musician

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When it comes to using gray in logo design, this is usually an additional color. Since pure gray is a mixture of black and white, it goes well with any other color on the spectrum. Fully grey logos usually mean\u00a0unobtrusiveness and keeping neutrality. Gray can have the characteristics of either black or white depending on which one is prevailing. Light grays look softer and pure, while darker grays look more dramatic and mysterious.<\/p>\n

\u2734\ufe0f\u00a0Meaning:<\/strong>\u00a0<\/span>neutrality,\u00a0conservativeness<\/p>\n

\u2705\u00a0Perfect for:<\/strong> a supportive color in logo design<\/p>\n

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M<\/span>u<\/span>l<\/span>t<\/span>i<\/span>c<\/span>ol<\/span><\/span>o<\/span>r<\/span> logos<\/span><\/h3>\n<\/div>\n\t\t
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\"UVM

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\"Embrace

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\"EURO

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\"Google

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The spectrum of the rainbow has been an inspiration for many brands and it expresses the variety on all of its senses. Brands who choose a multicolor color scheme for their logo, usually communicate informality, openness,\u00a0inclusivity, and\/or speak of a huge diversity of products or services. Such brands are easy-going and approachable and their logos certainly manage to catch the attention.<\/p>\n

\u2734\ufe0f\u00a0Meaning:<\/strong>\u00a0<\/span>diversity, playfulness, informality, creativity<\/p>\n

\u2705\u00a0Perfect for:<\/strong> global brands, brands for\u00a0children’s products<\/p>\n

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Let’s wrap up<\/h4>\n

Logo colors and what they mean are among the first tasks of each newbie logo designer. The power of colors is undeniable and proven on many occasions, so the best you can do is use in the favor of the brand itself. When in doubt, use neutral colors, when certain, go with bold colors. Either way, we hope this guide was useful to you.<\/p>\n

If you are interested to check out more useful topics, have a look at:<\/p>\n