{"id":2611,"date":"2017-01-16T14:42:43","date_gmt":"2017-01-16T14:42:43","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=2611"},"modified":"2022-08-09T11:52:35","modified_gmt":"2022-08-09T11:52:35","slug":"mascot-design","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/mascot-design\/","title":{"rendered":"Mascot Design – 10 Brilliant Transformations of Famous Mascots"},"content":{"rendered":"

Nowadays, brands fight for customers’ attention more furiously than ever. There is an endless abundance of visual stimuli around us which makes it harder and harder to keep one’s interest. That is why, all companies, especially the big ones, are raising up their game with their marketing strategies. Often these strategies is to make the mascot design look trendy, in order to keep and attract customers’ interest and loyalty to the brand.<\/p>\n

We all know that you never get to make a first impression again. And what’s the first client’s encounter with a business? The company’s logo, mascot, and name. We’ve discussed already the importance of having a mascot for your business 5 Superpowers of a Cartoon Character<\/strong><\/em><\/a>\u00a0and we showed you some of the most iconic brand mascots –\u00a0\u00a021 Most Famous Brand Mascot Designs of All Time.<\/strong><\/em><\/a><\/p>\n

But what you may not be aware of, is that famous brand characters and mascots didn’t always look, as they do today! Companies that know their market well are making refresh their mascot design from time to time, so their brand still feels contemporary, looks fresh, and matches the new needs of the clients.<\/p>\n

In this article we will go through 10 brilliant transformations in mascot design, that famous brands undertook. So let’s see their ideas, thoughts, and results!<\/p>\n

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1.\u00a0Michelin’s Bibendum (Michelin Man)<\/a><\/h2>\n

The first character design of the Michelin Man was quite sinister, but after later\u00a0reinventions, he became cuddly and\u00a0jolly. Legend has it, that the idea for the mascot was born 4 years before the actual realization of mascot sketches, while the brothers were looking\u00a0at a pile of tires. They thought, that the pile would make\u00a0a perfect man character, if only he had arms and legs…<\/p>\n

One of the first good decisions the artist made about the new mascot design, was to discard the bottles and cigars, common accessories in Michelin’s commercials at this time. Following the character development through the years, he became a rounder, fun, and cartoon-ish character, until its latest years, when he “lost weight” again and became more macho-looking:<\/p>\n

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First designs with cigar<\/a><\/p>\n

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A bit sinister<\/a><\/p>\n

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Cartoony and\u00a0jolly<\/a><\/p>\n

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Mascot redesign during the years<\/h4>\n