{"id":18805,"date":"2019-02-21T08:23:44","date_gmt":"2019-02-21T08:23:44","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=18805"},"modified":"2022-10-03T14:13:06","modified_gmt":"2022-10-03T14:13:06","slug":"how-to-design-awesome-graphics-for-social-media","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/how-to-design-awesome-graphics-for-social-media\/","title":{"rendered":"How to Design Awesome Graphics For Social Media: The Must-Read Guide"},"content":{"rendered":"<p>Want to learn how to design awesome graphics for social media? Read on.<\/p>\n<p>In the era of social media that keeps most of your prospects just a &#8220;Like&#8221; away from you, it would be a sin not to turn these digital hubs into gold mines. Having in mind that this opportunity is open to all brands these days, the challenge sounds a bit easier than it actually is. And graphics have a quite significant role in it.<\/p>\n<p>&#8220;Why graphics?&#8221; is a subject we&#8217;ve discussed many, many times. People are visual creatures and process visual information times faster and more effectively than plain text. All social media platforms are based on visual content: whether graphics or videos or both. So without wasting any more time, let&#8217;s move on to the subject of this post:\u00a0How to design awesome graphics for social media.<\/p>\n<p><em>Article overview:<\/em><\/p>\n<p>1. <a href=\"#what-it-means\">What does it mean to design awesome graphics for social media?<\/a><br \/>\n2. <a href=\"#tools\">Tools to use to create graphics for social media<\/a><br \/>\n3. <a href=\"#social-media-graphic-resolutions\">Resolutions and sizes of graphics for social media<\/a><br \/>\n4. <a href=\"#how-to-design-graphics\">How to Design Awesome Graphics For Social Media?<\/a><\/p>\n<h3 id=\"what-it-means\">1. What does it mean to design awesome graphics for social media?<\/h3>\n<p>Awesome graphics for social media are not simply designed compositions that look beautiful. They are design compositions that <strong>look beautiful, engage the audience, and support your content<\/strong>. So, what kind of graphics for social media you will be using and what kind of content will they support?<\/p>\n<h5>1.1. Graphics for social media are several types:<\/h5>\n<div id=\"attachment_19098\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19098\" class=\"wp-image-19098 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141501\/types-of-social-media-graphics1.jpg\" alt=\"types of social media graphics\" width=\"926\" height=\"520\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141501\/types-of-social-media-graphics1.jpg 926w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141501\/types-of-social-media-graphics1-300x168.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141501\/types-of-social-media-graphics1-768x431.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141501\/types-of-social-media-graphics1-80x45.jpg 80w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><p id=\"caption-attachment-19098\" class=\"wp-caption-text\">types of social media graphics<\/p><\/div>\n<ul>\n<li><strong>Profile images<\/strong> &#8211; The image that represents your brand or your personality. This is the image that introduces you to the world.<\/li>\n<li><strong>Cover\/header images<\/strong> &#8211; The image that is used to personalize your social media profile. It could be dynamic, i.e. feel free to change it every now and then in order to be relevant to everything new that&#8217;s happening in your brand.<\/li>\n<li><strong>Feed images<\/strong> &#8211; These are the images complementing your posts. The images through which you speak to your audience. Depending on the social media platform, you may need several of these images per day, per week, or per month.<\/li>\n<li><strong>Other images<\/strong> &#8211; All other kinds of images you will need occasionally for social media, such as images for specific ads and campaigns, video thumbnail images, etc.<\/li>\n<\/ul>\n<h5>1.2. Graphics for social media support different types of content<\/h5>\n<p>If all social media channels offered the same type of content, we wouldn&#8217;t need to be on all of them, right? As much as this statement is true, it&#8217;s also true that the same type of content can be suitable for different channels.<\/p>\n<p>For example, you can post the same video on YouTube and on Facebook, and generate high engagement rates on both social media platforms. Or, you can publish the same beautiful photo to Instagram and Pinterest, and enjoy high engagement levels on both.\u00a0Want to learn\u00a0<a href=\"https:\/\/graphicmama.com\/blog\/secrets-taking-amazing-photos\/\" target=\"_blank\" rel=\"noopener\">20+ Secrets to Taking Amazing Photos For Blogs and Social Media<\/a>?<\/p>\n<p>The key is to know what kind of content sparks your audience&#8217;s interest. Observe your audience. What do they share? What do they comment on?\u00a0Generally, people engage the most with posts that provoke emotions. In other words, these are the posts that:<\/p>\n<ul>\n<li>make them happy, curious, and even laugh<\/li>\n<\/ul>\n<div id=\"attachment_19099\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19099\" class=\"wp-image-19099 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141538\/Types-of-social-media-posts-positive-curious-happy-funny.jpg\" alt=\"Types of social media posts: positive, curious, happy, funny\" width=\"934\" height=\"599\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141538\/Types-of-social-media-posts-positive-curious-happy-funny.jpg 934w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141538\/Types-of-social-media-posts-positive-curious-happy-funny-300x192.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141538\/Types-of-social-media-posts-positive-curious-happy-funny-768x493.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141538\/Types-of-social-media-posts-positive-curious-happy-funny-80x51.jpg 80w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><p id=\"caption-attachment-19099\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/starbucks\/\" target=\"_blank\" rel=\"noopener\">Starbucks&#8217; Instagram page<\/a><\/p><\/div>\n<ul>\n<li>make them relate from their own experience<\/li>\n<\/ul>\n<div id=\"attachment_19101\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19101\" class=\"wp-image-19101 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141719\/types-of-social-media-posts-make-people-relate.jpg\" alt=\"types of social media posts: make people relate to themselves\" width=\"934\" height=\"599\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141719\/types-of-social-media-posts-make-people-relate.jpg 934w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141719\/types-of-social-media-posts-make-people-relate-300x192.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141719\/types-of-social-media-posts-make-people-relate-768x493.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141719\/types-of-social-media-posts-make-people-relate-80x51.jpg 80w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><p id=\"caption-attachment-19101\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/blogilates\/\" target=\"_blank\" rel=\"noopener\">blogilates&#8217;\u00a0Instagram page<\/a><\/p><\/div>\n<ul>\n<li>make them determined and motivated to achieve a goal or support a cause<\/li>\n<\/ul>\n<div id=\"attachment_19102\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19102\" class=\"wp-image-19102 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141825\/types-of-social-media-posts-goals-cause-support.jpg\" alt=\"Types of social media posts: goals, cause, support\" width=\"934\" height=\"599\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141825\/types-of-social-media-posts-goals-cause-support.jpg 934w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141825\/types-of-social-media-posts-goals-cause-support-300x192.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141825\/types-of-social-media-posts-goals-cause-support-768x493.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141825\/types-of-social-media-posts-goals-cause-support-80x51.jpg 80w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><p id=\"caption-attachment-19102\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/adidas\/\" target=\"_blank\" rel=\"noopener\">Adidas&#8217; Instagram page<\/a><\/p><\/div>\n<ul>\n<li>give them the opportunity to win a prize, gain recognition, etc.<\/li>\n<\/ul>\n<div id=\"attachment_19103\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19103\" class=\"wp-image-19103 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141948\/types-of-social-media-posts-competition-prize-win.jpg\" alt=\"Types of social media posts: competition\" width=\"934\" height=\"599\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141948\/types-of-social-media-posts-competition-prize-win.jpg 934w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141948\/types-of-social-media-posts-competition-prize-win-300x192.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141948\/types-of-social-media-posts-competition-prize-win-768x493.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20141948\/types-of-social-media-posts-competition-prize-win-80x51.jpg 80w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><p id=\"caption-attachment-19103\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/oreo\/\" target=\"_blank\" rel=\"noopener\">Oreo&#8217;s Instagram page<\/a><\/p><\/div>\n<p>You may also be interested in our article <a href=\"https:\/\/graphicmama.com\/blog\/awesome-instagram-layout-ideas-and-examples\/\" target=\"_blank\" rel=\"noopener\">Awesome Instagram Layout Ideas and Examples<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"tools\">2. Tools to use to create graphics for social media<\/h3>\n<p>You may be a skillful designer with years of experience behind your back or just an enthusiast with an eye for a good design. Regardless of the level of your professional skills, there are tools that can help you achieve your goals of creating awesome graphics for social media.<\/p>\n<h5>2.1. Online tools for non-professionals:<\/h5>\n<h5><img decoding=\"async\" class=\"alignleft wp-image-19108 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142327\/Online-Social-Media-Graphic-Makers-Crello.jpg\" alt=\"Online Social Media Graphic Makers: Crello\" width=\"300\" height=\"169\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142327\/Online-Social-Media-Graphic-Makers-Crello.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142327\/Online-Social-Media-Graphic-Makers-Crello-80x45.jpg 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h5>\n<h5><a href=\"https:\/\/create.vista.com\/\">VistaCreate<\/a><\/h5>\n<p>A free online tool especially developed to help non-professionals design beautiful social media graphics. From Facebook covers and quick daily quote images to longer Pinterest collages and more, Vista offers thousands of templates for the most famous social media platforms. Can be used with or without registration.<\/p>\n<h5><img decoding=\"async\" class=\"alignleft wp-image-19109 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142357\/Online-Social-Media-Graphic-Makers-Canva.jpg\" alt=\"Online Social Media Graphic Makers: Canva\" width=\"300\" height=\"169\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142357\/Online-Social-Media-Graphic-Makers-Canva.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142357\/Online-Social-Media-Graphic-Makers-Canva-80x45.jpg 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\">Canva<\/a><\/h5>\n<p>With free and paid plans, Canva is probably one of the most famous online tools for creating graphic designs quickly and easily. When it comes to creating graphics for social media, Canva has got you covered with templates for Facebook, Twitter, Instagram, and more. Requires registration.<\/p>\n<h5><img decoding=\"async\" class=\"alignleft wp-image-19110 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142423\/Online-Social-Media-Graphic-Makers-Pablo.jpg\" alt=\"Online Social Media Graphic Makers: Pablo\" width=\"300\" height=\"169\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142423\/Online-Social-Media-Graphic-Makers-Pablo.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142423\/Online-Social-Media-Graphic-Makers-Pablo-80x45.jpg 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><a href=\"https:\/\/pablo.buffer.com\/?\" target=\"_blank\" rel=\"noopener\">Pablo<\/a><\/h5>\n<p>An online design tool for social media graphics that is absolutely free to use. Designed by Buffer, this tool is very handy for quick in-feed posts on Facebook, Twitter, Pinterest, and Instagram. Doesn&#8217;t require registration.<\/p>\n<h5><img decoding=\"async\" class=\"alignleft wp-image-19751 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/28090657\/Online-Social-Media-Graphic-Makers-Design-Wizard.jpg\" alt=\"Online Social Media Graphic Makers Design Wizard\" width=\"300\" height=\"190\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/28090657\/Online-Social-Media-Graphic-Makers-Design-Wizard.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/28090657\/Online-Social-Media-Graphic-Makers-Design-Wizard-80x51.jpg 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><a href=\"https:\/\/www.designwizard.com\/\" target=\"_blank\" rel=\"noopener\">Design Wizard<\/a><\/h5>\n<p>Another outstanding option for graphic design software. You can choose from over 1 million high-quality images and tens of thousands of image templates. Standout features of the tool include a custom color palette, free font library, resize button, and upload feature.<\/p>\n<p>And if you are completely new to social media, you may also need a <a href=\"https:\/\/www.designhill.com\/tools\/logo-maker\" target=\"_blank\" rel=\"noopener\">logo maker<\/a>. Luckily, there are awesome tools to help you in creating your logo for social media fast and easily. You simply enter your brand name, your preferred visual style, and colors, your slogan, etc. and the tool will generate dozens of logo ideas.<\/p>\n<p>&nbsp;<\/p>\n<h5>2.2. Software for professional designers:<\/h5>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-19104 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142055\/Software-to-design-for-social-media-Adobe-Photoshop-and-Illustrator.jpg\" alt=\"Software to design for social media Adobe Photoshop and Illustrator\" width=\"150\" height=\"150\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142055\/Software-to-design-for-social-media-Adobe-Photoshop-and-Illustrator.jpg 150w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142055\/Software-to-design-for-social-media-Adobe-Photoshop-and-Illustrator-80x80.jpg 80w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<h5><a href=\"https:\/\/www.adobe.com\/\" target=\"_blank\" rel=\"noopener\">Adobe products<\/a><\/h5>\n<p>The first choice of many with Photoshop and <a href=\"https:\/\/graphicmama.com\/blog\/adobe-illustrator-tutorials\/\">Illustrator<\/a> being the two most popular software products professional designers use. Adobe provides tools for advanced image editing,\u00a0design, creation of graphics, illustrations, and more, as well as a huge library of <a href=\"https:\/\/graphicmama.com\/blog\/what-are-stock-photos\/\" target=\"_blank\" rel=\"noopener\">stock photos<\/a>. Paid plans only.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-19105 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142154\/Software-to-design-for-social-media-Affinity-Designer.jpg\" alt=\"Software to design for social media Affinity Designer\" width=\"150\" height=\"150\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142154\/Software-to-design-for-social-media-Affinity-Designer.jpg 150w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142154\/Software-to-design-for-social-media-Affinity-Designer-80x80.jpg 80w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<h5><a href=\"https:\/\/affinity.serif.com\/en-gb\/\" target=\"_blank\" rel=\"noopener\">Affinity designer<\/a><\/h5>\n<p>Professional creative software developed by Serif offers a rich arsenal of tools for creating <a href=\"https:\/\/graphicmama.com\/blog\/vector-file\/\">vector graphic designs<\/a>. Affinity Designer can also open and edit Adobe PSD, AI, and EPS files, so you can easily switch from Adobe products to Affinity designer. One-time purchase.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-19106 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142227\/Software-to-design-for-social-media-CorelDraw.jpg\" alt=\"Software to design for social media CorelDraw\" width=\"150\" height=\"150\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142227\/Software-to-design-for-social-media-CorelDraw.jpg 150w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142227\/Software-to-design-for-social-media-CorelDraw-80x80.jpg 80w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<h5><a href=\"https:\/\/www.coreldraw.com\/\" target=\"_blank\" rel=\"noopener\">CorelDraw<\/a><\/h5>\n<p>A famous\u00a0vector graphics editor\u00a0packed with advanced versatile tools and features for graphics, illustration, layout, tracing, photo editing, and more. The software is available as a one-time purchase or with a subscription plan.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"social-media-graphic-resolutions\">3. Resolutions and sizes of graphics for social media<\/h3>\n<p>Best practices for image <strong>resolutions &#8211;<\/strong>\u00a0tailor your graphics to the sizes and preferences of the respective social media platform<\/p>\n<h5>3.1. Facebook<\/h5>\n<ul>\n<li>Recommended size for <strong>Facebook profile image:\u00a0180 x 180 px<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19112 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142540\/Social-Media-Facebook-Profile-Picture-Sizes.jpg\" alt=\"Social Media Facebook Profile Picture Sizes\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142540\/Social-Media-Facebook-Profile-Picture-Sizes.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142540\/Social-Media-Facebook-Profile-Picture-Sizes-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142540\/Social-Media-Facebook-Profile-Picture-Sizes-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142540\/Social-Media-Facebook-Profile-Picture-Sizes-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>While the recommended size for a Facebook profile image is\u00a0180 x 180 px, the image will be resized to\u00a0170 x 170 px when displayed on the profile. The same applies to a business page profile image. The size displayed on mobile phones is\u00a0128 x 128 px. The profile picture thumbnail is shrunk to the size of\u00a032 x 32 px.<\/p>\n<p>Until recently, Facebook displayed profile images as squares. <strong>Currently, social media shows profile pictures as circles<\/strong>, so avoid putting essential info\u00a0in the corners of the graphic composition.<\/p>\n<ul>\n<li>Recommended size for <strong>Facebook cover photo: 820 x 312 px<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19113 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142616\/Social-Media-Facebook-Cover-Photo-Sizes.jpg\" alt=\"Social Media Facebook Cover Photo Sizes\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142616\/Social-Media-Facebook-Cover-Photo-Sizes.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142616\/Social-Media-Facebook-Cover-Photo-Sizes-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142616\/Social-Media-Facebook-Cover-Photo-Sizes-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142616\/Social-Media-Facebook-Cover-Photo-Sizes-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>The recommended size for a Facebook profile image is 820 x 312 px and it gets displayed in these dimensions. The minimum size of a Facebook cover photo is\u00a0400 x 150 px but it will be stretched to fit the\u00a0820 x 312 px frame (with a possible loss of quality). Cover photos will be displayed on mobile devices in 640 x 360 px.<\/p>\n<p>Have in mind that the image file should be up to 100 Kb. You can use JPG but for the best display quality, it would be better to go with PNG.<\/p>\n<ul>\n<li>Recommended size for <strong>Facebook shared image: 1200 x 630 px<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19114 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142705\/Social-Media-Facebook-Image-Publication-Sizes.jpg\" alt=\"Social Media Facebook Image Publication Sizes\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142705\/Social-Media-Facebook-Image-Publication-Sizes.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142705\/Social-Media-Facebook-Image-Publication-Sizes-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142705\/Social-Media-Facebook-Image-Publication-Sizes-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142705\/Social-Media-Facebook-Image-Publication-Sizes-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>While the recommended size and resolution for a Facebook shared image is\u00a01200 x 630 px, it will\u00a0appear on the feed at a maximum width of 470 px, and on a business page at a maximum width of 504 px. The recommended size for Facebook a shared link meta image is similar: 1200 x 628 px.<\/p>\n<ul>\n<li>Recommended size for <strong>Facebook event photo: 1920 x 1080 px<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19115 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142730\/Social-Media-Facebook-Event-Photo-Size.jpg\" alt=\"Social Media Facebook Event Photo Size\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142730\/Social-Media-Facebook-Event-Photo-Size.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142730\/Social-Media-Facebook-Event-Photo-Size-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142730\/Social-Media-Facebook-Event-Photo-Size-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142730\/Social-Media-Facebook-Event-Photo-Size-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>The recommended size for a\u00a0Facebook event photo is 1920 x 1080 px. When shared in a news feed, the image shrinks to\u00a0470 \u00d7 174 px.<\/p>\n<h5>3.2. Instagram<\/h5>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19116 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142758\/Social-media-Instagram-Photo-Recommended-Size.jpg\" alt=\"Social media Instagram Photo Recommended Size\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142758\/Social-media-Instagram-Photo-Recommended-Size.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142758\/Social-media-Instagram-Photo-Recommended-Size-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142758\/Social-media-Instagram-Photo-Recommended-Size-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142758\/Social-media-Instagram-Photo-Recommended-Size-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<ul>\n<li>Recommended size for <strong>Instagram profile image:\u00a0110 x 110 px<\/strong><\/li>\n<\/ul>\n<p>While the optimum size for the Instagram profile picture is 110 x 110 px, the maximum dimensions allowed are 180 x 180 px. The 1:1 ratio is the norm.<\/p>\n<ul>\n<li>Recommended size for <strong>Instagram feed square image: 1080 x 1080 px<\/strong><\/li>\n<\/ul>\n<p>The best size for your\u00a0Instagram shared pictures is 1080px x 1080px px. However, Instagram allows images with 1:1 resolution up to\u00a02048px x 2048px. Photo thumbnails appear in 161 x 161 px dimensions.<\/p>\n<ul>\n<li>Recommended size for <strong>Instagram feed landscape image: 1080 x 566 px, and portrait images: 1080 x 1350 px<\/strong><\/li>\n<\/ul>\n<p>When displayed, Instagram scales shared images down to 600 px width, so the dimensions allowed are 600 x 400 px and 600 x 749 px, respectively.<\/p>\n<ul>\n<li>Recommended size for <strong>Instagram ad images: 1080 x 1080 px for a square format, and 1080 x 566 px for a landscape format.<\/strong><\/li>\n<\/ul>\n<p>Instagram will scale ad images down to 640 px width making the dimensions\u00a0640 x\u00a0640 px and\u00a0640 x\u00a0400 px, respectively.<\/p>\n<h5>3.3. Twitter<\/h5>\n<ul>\n<li>The recommended size for <strong>Twitter\u00a0<\/strong><strong>profile image: 400 x 400 px<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19117 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142906\/Social-Media-Twitter-Profile-Picture-Recommended-Size.jpg\" alt=\"Social Media Twitter Profile Picture Recommended Size\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142906\/Social-Media-Twitter-Profile-Picture-Recommended-Size.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142906\/Social-Media-Twitter-Profile-Picture-Recommended-Size-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142906\/Social-Media-Twitter-Profile-Picture-Recommended-Size-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142906\/Social-Media-Twitter-Profile-Picture-Recommended-Size-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>The social media platform will also accept down to 200 x 200 px image resolution. The maximum file size allowed is 2 Mb. The accepted file formats are GIF,\u00a0 PNG, and JPG.<\/p>\n<ul>\n<li>Recommended size for <strong>Twitter\u00a0header image: 1500 x 500 px<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19118 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142953\/Social-Media-Twitter-Cover-Photo-Recommended-Size.jpg\" alt=\"Social Media Twitter Cover Photo Recommended Size\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142953\/Social-Media-Twitter-Cover-Photo-Recommended-Size.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142953\/Social-Media-Twitter-Cover-Photo-Recommended-Size-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142953\/Social-Media-Twitter-Cover-Photo-Recommended-Size-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20142953\/Social-Media-Twitter-Cover-Photo-Recommended-Size-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>While the best size for a Twitter header image is 1500 x 500 px, it is also acceptable to use 1024 x 280 px. The file formats accepted are PNG and JPG. The maximum size of the image file should be 10 Mb.<\/p>\n<ul>\n<li>The recommended size for <strong><strong>Twitter images in the feed:\u00a0<\/strong><\/strong><strong>1024 x 512 px<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19119 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143020\/Social-Media-Twitter-Feed-Image-Recommended-Size.jpg\" alt=\"Social Media Twitter Feed Image Recommended Size\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143020\/Social-Media-Twitter-Feed-Image-Recommended-Size.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143020\/Social-Media-Twitter-Feed-Image-Recommended-Size-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143020\/Social-Media-Twitter-Feed-Image-Recommended-Size-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143020\/Social-Media-Twitter-Feed-Image-Recommended-Size-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>When clicked, the images expand to 1024 x 512 px, as well. The minimum dimensions accepted by social media are 440 x 220 px. The displayed size in the feed is 506 x 253 px.<\/p>\n<p>Twitter supports JPEG, GIF, and PNG image file formats. The acceptable maximum file size is 5 Mb for static images and 3 Mb for GIFs.<\/p>\n<h5>3.4. Pinterest<\/h5>\n<ul>\n<li>Recommended size for <strong>Pinterest\u00a0<\/strong><strong>profile image: 180 x 180 px<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19120 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143054\/Social-Media-Pinterest-Profile-Picture-Recommended-Size.jpg\" alt=\"Social Media Pinterest Profile Picture Recommended Size\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143054\/Social-Media-Pinterest-Profile-Picture-Recommended-Size.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143054\/Social-Media-Pinterest-Profile-Picture-Recommended-Size-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143054\/Social-Media-Pinterest-Profile-Picture-Recommended-Size-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143054\/Social-Media-Pinterest-Profile-Picture-Recommended-Size-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>The profile picture on Pinterest appears as a circle, so make sure you centralize your logo and don&#8217;t put anything essential in the composition&#8217;s corners. The recommended dimensions are 180 x 180 px. However, it appears at 165 x 165 px and 35 x 35 as a thumbnail.<\/p>\n<ul>\n<li>Recommended size for <strong>Pinterest\u00a0<\/strong><strong>board cover: 600 x 600 px<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19121 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143124\/Social-Media-Pinterest-Board-Cover-Photo-Recommended-Size.jpg\" alt=\"Social Media Pinterest Board Cover Photo Recommended Size\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143124\/Social-Media-Pinterest-Board-Cover-Photo-Recommended-Size.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143124\/Social-Media-Pinterest-Board-Cover-Photo-Recommended-Size-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143124\/Social-Media-Pinterest-Board-Cover-Photo-Recommended-Size-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143124\/Social-Media-Pinterest-Board-Cover-Photo-Recommended-Size-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>However, the minimum acceptable dimensions are\u00a0340 x 340 pixels.<\/p>\n<ul>\n<li>Recommended size for <strong>Pinterest pin images<\/strong><strong>: 600 x 600 px for 1:1 pins, 600 x 900 px for 2:3 pins, 600 x 1260 for 1:2.1 pins.<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19122 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143155\/Social-Media-Pinterest-Pin-images-Recommended-Size.jpg\" alt=\"Social Media Pinterest Pin Images Recommended Size\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143155\/Social-Media-Pinterest-Pin-images-Recommended-Size.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143155\/Social-Media-Pinterest-Pin-images-Recommended-Size-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143155\/Social-Media-Pinterest-Pin-images-Recommended-Size-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143155\/Social-Media-Pinterest-Pin-images-Recommended-Size-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>The maximum length of a pin displayed in the feed corresponds to an aspect ratio of 1:2.1. The social network has determined 2:3 as the golden aspect ratio. The optimal width of pin images is 600 px. Landscape format images are acceptable but usually, they don&#8217;t perform as effectively as portrait format pins.<\/p>\n<p>The thumbnails displayed on Pinterest boards are as follows: 222 x 150 px for the large main thumbnail and 55 x 55 for the small ones.<\/p>\n<h5>3.5. YouTube<\/h5>\n<ul>\n<li>The recommended size for <strong>YouTube\u00a0<\/strong><strong>profile image: 800 x 800 px<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19123 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143229\/Social-Media-Youtube-Profile-Picture-Recommended-Size.jpg\" alt=\"Social Media Youtube Profile Picture Recommended Size\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143229\/Social-Media-Youtube-Profile-Picture-Recommended-Size.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143229\/Social-Media-Youtube-Profile-Picture-Recommended-Size-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143229\/Social-Media-Youtube-Profile-Picture-Recommended-Size-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143229\/Social-Media-Youtube-Profile-Picture-Recommended-Size-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>The video-based social media scales the\u00a0profile images down to 98 x 98 px. The accepted file formats are\u00a0JPG, GIF, PNG, and BMP.<\/p>\n<ul>\n<li>The recommended size for <strong>YouTube\u00a0<\/strong><strong>cover photo: 2560 x 1440 px<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19124 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143259\/Social-Media-Youtube-Cover-Photo-Recommended-Size.jpg\" alt=\"Social Media Youtube Cover Photo Recommended Size\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143259\/Social-Media-Youtube-Cover-Photo-Recommended-Size.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143259\/Social-Media-Youtube-Cover-Photo-Recommended-Size-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143259\/Social-Media-Youtube-Cover-Photo-Recommended-Size-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143259\/Social-Media-Youtube-Cover-Photo-Recommended-Size-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>YouTube accepts cover pictures of\u00a02560 x 1440 px, fully displayed on desktops. The channel cover photos are displayed in\u00a01,855 x 423 px on tablets and\u00a01,546 x 423 px on mobile screens.<\/p>\n<ul>\n<li>The recommended size for <strong>YouTube video thumbnail\u00a0<\/strong><strong>photo: 1280 x 720 px<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19125 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143334\/Social-Media-Youtube-Video-Thumbnail-Recommended-Size.jpg\" alt=\"Social Media Youtube Video Thumbnail Recommended Size\" width=\"826\" height=\"465\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143334\/Social-Media-Youtube-Video-Thumbnail-Recommended-Size.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143334\/Social-Media-Youtube-Video-Thumbnail-Recommended-Size-300x169.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143334\/Social-Media-Youtube-Video-Thumbnail-Recommended-Size-768x432.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143334\/Social-Media-Youtube-Video-Thumbnail-Recommended-Size-80x45.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>The videos you upload should also abide by this recommendation &#8211; 16:9 aspect ratio and a minimum of\u00a01280 x 720 px.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"how-to-design-graphics\">4. How to Design Awesome Graphics For Social Media?<\/h3>\n<p>&nbsp;<\/p>\n<h5>4.1. Readability<\/h5>\n<p>An imperative quality of graphics for social media is to be clear enough for the viewer to read. And we don&#8217;t mean readable like &#8220;black on white&#8221; readable but readable in such a way that the modern Gen Y and Gen Z users scrolling fast down their feed will be able to grasp the message.<\/p>\n<p>Since a big portion of social media content is\u00a0consumed on small screens, make your\u00a0main message big and concise. Take the time to write your copy as a clear and powerful message and build the design around it. To make sure you are actually putting the\u00a0focus on your message, step back and\u00a0squint your eyes when designing. You should still be able to read it and perceive it as the main element of your composition.<\/p>\n<div id=\"attachment_19127\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19127\" class=\"wp-image-19127 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143541\/Design-for-Social-Media-Rules-Readability.jpg\" alt=\"Design for Social Media Rules Readability\" width=\"934\" height=\"368\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143541\/Design-for-Social-Media-Rules-Readability.jpg 934w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143541\/Design-for-Social-Media-Rules-Readability-300x118.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143541\/Design-for-Social-Media-Rules-Readability-768x303.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143541\/Design-for-Social-Media-Rules-Readability-80x32.jpg 80w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><p id=\"caption-attachment-19127\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n<p><em>Note!<\/em> Have in mind that if you are designing graphics for ads on Facebook and Instagram, you have to abide by their rule for 20% text or less in the composition. (The rule doesn&#8217;t apply for Instagram Stories.)<\/p>\n<div id=\"attachment_19129\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19129\" class=\"wp-image-19129 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143657\/Design-for-Social-Media-Rules-20-percents-text-rule.jpg\" alt=\"Design for Social Media Rules: 20 percents text rule\" width=\"934\" height=\"395\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143657\/Design-for-Social-Media-Rules-20-percents-text-rule.jpg 934w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143657\/Design-for-Social-Media-Rules-20-percents-text-rule-300x127.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143657\/Design-for-Social-Media-Rules-20-percents-text-rule-768x325.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20143657\/Design-for-Social-Media-Rules-20-percents-text-rule-80x34.jpg 80w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><p id=\"caption-attachment-19129\" class=\"wp-caption-text\">Designs by VistaCreate<\/p><\/div>\n<h5>4.2. Typography<\/h5>\n<p>The typography itself also plays a major role when it comes to impact on the viewer. Different fonts evoke different emotions.<\/p>\n<p>Think about your tone and wording when choosing the right fonts for your design composition. How would you like the viewer to perceive your message? Do you want it to be serious? More humorous? Romantic and dreamy, perhaps?<\/p>\n\t\t<div class=\"cols\">\n\t\n\t<div class=\"col col-1of2\">\n\t\t\n<div id=\"attachment_19131\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19131\" class=\"wp-image-19131 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144042\/Typography-for-Designs-for-Social-Media-Modern.jpeg\" alt=\"Typography for Designs for Social Media Modern\" width=\"410\" height=\"344\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144042\/Typography-for-Designs-for-Social-Media-Modern.jpeg 410w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144042\/Typography-for-Designs-for-Social-Media-Modern-300x252.jpeg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144042\/Typography-for-Designs-for-Social-Media-Modern-80x67.jpeg 80w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><p id=\"caption-attachment-19131\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n\t<\/div>\n\n\t\n\t<div class=\"col col-1of2\">\n\t\t\n<div id=\"attachment_19133\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19133\" class=\"wp-image-19133 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144137\/Typography-for-Designs-for-Social-Media-Cartoony.jpeg\" alt=\"Typography for Designs for Social-Media Cartoon Style\" width=\"410\" height=\"344\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144137\/Typography-for-Designs-for-Social-Media-Cartoony.jpeg 410w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144137\/Typography-for-Designs-for-Social-Media-Cartoony-300x252.jpeg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144137\/Typography-for-Designs-for-Social-Media-Cartoony-80x67.jpeg 80w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><p id=\"caption-attachment-19133\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n<p>A combination of fonts is acceptable, as long as you keep the aesthetics of the design. A popular combination of fonts is mixing serif fonts with sans serif fonts.<\/p>\n\t\t<div class=\"cols\">\n\t\n\t<div class=\"col col-1of2\">\n\t\t\n<div id=\"attachment_19134\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19134\" class=\"wp-image-19134 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144225\/Typography-for-Designs-for-Social-Media-Vintage.jpeg\" alt=\"Typography for Designs for Social Media Vintage\" width=\"410\" height=\"344\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144225\/Typography-for-Designs-for-Social-Media-Vintage.jpeg 410w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144225\/Typography-for-Designs-for-Social-Media-Vintage-300x252.jpeg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144225\/Typography-for-Designs-for-Social-Media-Vintage-80x67.jpeg 80w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><p id=\"caption-attachment-19134\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n\t<\/div>\n\n\t\n\t<div class=\"col col-1of2\">\n\t\t\n<div id=\"attachment_19135\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19135\" class=\"wp-image-19135 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144309\/Typography-for-Designs-for-Social-Media-Calligraphy.jpeg\" alt=\"Typography for Designs for Social Media: Calligraphy\" width=\"410\" height=\"344\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144309\/Typography-for-Designs-for-Social-Media-Calligraphy.jpeg 410w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144309\/Typography-for-Designs-for-Social-Media-Calligraphy-300x252.jpeg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144309\/Typography-for-Designs-for-Social-Media-Calligraphy-80x67.jpeg 80w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><p id=\"caption-attachment-19135\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n<h5>4.3. Hierarchy and text arrangement<\/h5>\n<p>The natural reading pattern of the typical user is from the top down and right to left. This means when you have a composition with more text, the user will more likely follow the F-pattern to scan it. They would start from the top left corner scanning the content across to the bottom right. Here is an example.<\/p>\n<div id=\"attachment_19136\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19136\" class=\"wp-image-19136 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144344\/Design-for-Social-Media-Rules-Hierarchy.jpg\" alt=\"Design for Social Media Rules: Hierarchy\" width=\"934\" height=\"543\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144344\/Design-for-Social-Media-Rules-Hierarchy.jpg 934w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144344\/Design-for-Social-Media-Rules-Hierarchy-300x174.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144344\/Design-for-Social-Media-Rules-Hierarchy-768x446.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144344\/Design-for-Social-Media-Rules-Hierarchy-120x70.jpg 120w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144344\/Design-for-Social-Media-Rules-Hierarchy-80x47.jpg 80w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><p id=\"caption-attachment-19136\" class=\"wp-caption-text\">Design by GraphicMama<\/p><\/div>\n<p>If you are using another reading pattern to arrange your text or if your text looks chaotic and scattered in the composition, use visual cues to help the viewer grasp the order of reading (numbering, arrows, lines, etc.).<\/p>\n<p>Some design compositions allow you to spice up the wording and present it vertically. In order to make it easier to read, apply vertical orientation for short captions of up to three words. If you want to focus on a single word, you can split it into two or more parts while still keeping the readability high.<\/p>\n\t\t<div class=\"cols\">\n\t\n\t<div class=\"col col-1of3\">\n\t\t\n<div id=\"attachment_19137\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19137\" class=\"wp-image-19137 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144518\/Design-for-Social-Media-Composition-Ideas-1.jpeg\" alt=\"Design for Social Media Composition Ideas\" width=\"264\" height=\"221\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144518\/Design-for-Social-Media-Composition-Ideas-1.jpeg 264w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144518\/Design-for-Social-Media-Composition-Ideas-1-80x67.jpeg 80w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/><p id=\"caption-attachment-19137\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n\t<\/div>\n\n\t\n\t<div class=\"col col-1of3\">\n\t\t\n<div id=\"attachment_19139\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19139\" class=\"wp-image-19139 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144740\/Design-for-Social-Media-Composition-Ideas-2.jpeg\" alt=\"Design for Social Media Composition Ideas\" width=\"264\" height=\"221\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144740\/Design-for-Social-Media-Composition-Ideas-2.jpeg 264w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144740\/Design-for-Social-Media-Composition-Ideas-2-80x67.jpeg 80w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/><p id=\"caption-attachment-19139\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n\t<\/div>\n\n\t\n\t<div class=\"col col-1of3\">\n\t\t\n<div id=\"attachment_19140\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19140\" class=\"wp-image-19140 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144807\/Design-for-Social-Media-Composition-Ideas-3.jpg\" alt=\"Design for Social Media Composition Ideas\" width=\"264\" height=\"221\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144807\/Design-for-Social-Media-Composition-Ideas-3.jpg 264w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20144807\/Design-for-Social-Media-Composition-Ideas-3-80x67.jpg 80w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/><p id=\"caption-attachment-19140\" class=\"wp-caption-text\">Design by Canva<\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n<h5>4.4. Colors,\u00a0color contrast, saturation<\/h5>\n<p>You know that the choice of colors is essential since different colors evoke different feelings. However, the science of color is much more complex and you will find out that:<\/p>\n<ul>\n<li>the colors set the tone and mood more than any other element in the design,<\/li>\n<li>different color hues are perceived differently,<\/li>\n<li>the same color used in different color palettes will have a different impact on the viewer.<\/li>\n<\/ul>\n<p>Let&#8217;s examine two graphics for social media. Both compositions use blue as the main color in the design but feel completely different. Let&#8217;s see why.<\/p>\n<p style=\"text-align: center;\">BLUE vs BLUE<\/p>\n\t\t<div class=\"cols\">\n\t\n\t<div class=\"col col-1of2\">\n\t\t\n<div id=\"attachment_19142\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19142\" class=\"wp-image-19142 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150248\/Design-For-Social-Media-Convey-Trust.jpeg\" alt=\"Design For Social Media Convey Trust\" width=\"410\" height=\"344\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150248\/Design-For-Social-Media-Convey-Trust.jpeg 410w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150248\/Design-For-Social-Media-Convey-Trust-300x252.jpeg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150248\/Design-For-Social-Media-Convey-Trust-80x67.jpeg 80w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><p id=\"caption-attachment-19142\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n<ul>\n<li><em>color:<\/em> blue<\/li>\n<li><em>shade:<\/em> dark midnight blue<\/li>\n<li><em>palette:<\/em> dark blue, greys, greens and other cold colors<\/li>\n<li><em>conveys:<\/em> trust, reliability, seriousness<\/li>\n<\/ul>\n\t<\/div>\n\n\t\n\t<div class=\"col col-1of2\">\n\t\t\n<div id=\"attachment_19143\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19143\" class=\"wp-image-19143 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150318\/Design-For-Social-Media-Convey-joy-purity-child.jpeg\" alt=\"Design For Social Media Convey joy purity child\" width=\"410\" height=\"344\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150318\/Design-For-Social-Media-Convey-joy-purity-child.jpeg 410w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150318\/Design-For-Social-Media-Convey-joy-purity-child-300x252.jpeg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150318\/Design-For-Social-Media-Convey-joy-purity-child-80x67.jpeg 80w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><p id=\"caption-attachment-19143\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n<ul>\n<li><em>color:<\/em> blue<\/li>\n<li><em>shade:<\/em>\u00a0pastel blue<\/li>\n<li><em>palette:<\/em> pastel blue, pistachio green, pastel pink, vibrant yellow<\/li>\n<li><em>conveys:<\/em> purity, joy, cuteness<\/li>\n<\/ul>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n<p>Color contrast is basically responsible for the legibility of the text and design elements in the composition. The more contrasting design elements are from each other, the better the readability of your composition.<\/p>\n<p>There are some simple rules regarding color contrast in design. The pairs of colors which create the highest contrast are the ones located opposite each other on the color wheel. They are also called complementary colors: red-green, yellow-purple, blue-orange, and all other colors positioned opposite from each other.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19144 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150353\/Design-For-Social-Media-Which-colors-to-use.jpg\" alt=\"Design For Social Media: Which colors to use\" width=\"934\" height=\"701\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150353\/Design-For-Social-Media-Which-colors-to-use.jpg 934w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150353\/Design-For-Social-Media-Which-colors-to-use-300x225.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150353\/Design-For-Social-Media-Which-colors-to-use-768x576.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150353\/Design-For-Social-Media-Which-colors-to-use-80x60.jpg 80w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/p>\n<p>When it comes to saturation, have in mind that the more saturated the color, the more attention it draws. This makes saturated nuances perfect for bringing the focus on a particular design element.<\/p>\n<p>However, the use of too many saturated colors can make the design hard to perceive and the viewer\u00a0dizzy. Harmonize the composition by combining saturated colors with pastel nuances and saturated colors with black and\/or white.<\/p>\n\t\t<div class=\"cols\">\n\t\n\t<div class=\"col col-1of2\">\n\t\t\n<div id=\"attachment_19145\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19145\" class=\"wp-image-19145 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150439\/Design-for-Social-Media-Trends-Saturation.jpeg\" alt=\"Design for Social Media Trends: Saturation\" width=\"410\" height=\"344\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150439\/Design-for-Social-Media-Trends-Saturation.jpeg 410w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150439\/Design-for-Social-Media-Trends-Saturation-300x252.jpeg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150439\/Design-for-Social-Media-Trends-Saturation-80x67.jpeg 80w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><p id=\"caption-attachment-19145\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n\t<\/div>\n\n\t\n\t<div class=\"col col-1of2\">\n\t\t\n<div id=\"attachment_19146\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19146\" class=\"wp-image-19146 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150510\/Design-for-Social-Media-Trends-Saturated-and-pastel-colors.jpeg\" alt=\"Design for Social Media Trends: Saturated and pastel colors\" width=\"410\" height=\"344\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150510\/Design-for-Social-Media-Trends-Saturated-and-pastel-colors.jpeg 410w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150510\/Design-for-Social-Media-Trends-Saturated-and-pastel-colors-300x252.jpeg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150510\/Design-for-Social-Media-Trends-Saturated-and-pastel-colors-80x67.jpeg 80w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><p id=\"caption-attachment-19146\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"cols\">\n\t\n\t<div class=\"col col-1of2\">\n\t\t\n<p>A cool trick with color contrast is to use it to separate words from each other instead of using spacing.<\/p>\n<div id=\"attachment_19147\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19147\" class=\"wp-image-19147 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150547\/Design-for-Social-Media-Trends-typography-colors.jpg\" alt=\"Design for Social Media Trends: Typography colors\" width=\"410\" height=\"344\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150547\/Design-for-Social-Media-Trends-typography-colors.jpg 410w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150547\/Design-for-Social-Media-Trends-typography-colors-300x252.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150547\/Design-for-Social-Media-Trends-typography-colors-80x67.jpg 80w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><p id=\"caption-attachment-19147\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n\t<\/div>\n\n\t\n\t<div class=\"col col-1of2\">\n\t\t\n<p>When putting text over design elements, always keep a good contrast to maintain high readability.<\/p>\n<div id=\"attachment_19149\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19149\" class=\"wp-image-19149 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150709\/Design-for-Social-Media-Trends-White-with-vivid-colors.jpeg\" alt=\"Design for Social Media Trends: White with vivid colors\" width=\"410\" height=\"344\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150709\/Design-for-Social-Media-Trends-White-with-vivid-colors.jpeg 410w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150709\/Design-for-Social-Media-Trends-White-with-vivid-colors-300x252.jpeg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150709\/Design-for-Social-Media-Trends-White-with-vivid-colors-80x67.jpeg 80w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><p id=\"caption-attachment-19149\" class=\"wp-caption-text\">Design by VistaCreate<\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n<h5>4.5. Branding<\/h5>\n<p>Very often, graphics on social media are created to achieve particular brand goals: raise brand awareness, maintain a\u00a0warm brand-client relationship, etc. In other words, the graphics you create for social media should probably evoke associations with a particular brand. This means that\u00a0a significant part of your work\u00a0will be\u00a0<strong>finding the perfect spot for a logo, using brand colors, and creating consistency among posts<\/strong>.<\/p>\n<p>Raffaello&#8217;s social media graphics are created in the same style and color palette by using the signature brand color combo &#8211; red and white.<\/p>\n<div id=\"attachment_19150\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19150\" class=\"wp-image-19150 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150800\/Design-for-Social-Media-Use-graphics-for-branding.jpg\" alt=\"Design for Social Media: Use graphics for branding\" width=\"817\" height=\"205\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150800\/Design-for-Social-Media-Use-graphics-for-branding.jpg 817w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150800\/Design-for-Social-Media-Use-graphics-for-branding-300x75.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150800\/Design-for-Social-Media-Use-graphics-for-branding-768x193.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150800\/Design-for-Social-Media-Use-graphics-for-branding-80x20.jpg 80w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><p id=\"caption-attachment-19150\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.facebook.com\/Raffaello\/\" target=\"_blank\" rel=\"noopener\">Raffaello&#8217;s Facebook page<\/a><\/p><\/div>\n<p>When it comes to placing a logo, there is interesting research conducted by the Journal of Marketing. They found out that regarding package design, users responded better to a high placement of logos for well-known brands and a low placement for those brands that weren&#8217;t familiar. According to the specialists, users unconsciously linked the concept of brand power with height. This concept can easily be translated into graphics for social media. Place logos high for well-established brands, and low &#8211; for less familiar brands and startups.<\/p>\n\t\t<div class=\"cols\">\n\t\n\t<div class=\"col col-1of2\">\n\t\t\n<p>Viber placed its logo low when experimenting with a new color for its social media posts.<\/p>\n<div id=\"attachment_19151\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19151\" class=\"wp-image-19151 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150840\/Design-for-Social-Media-Branding-Use-your-logo.png\" alt=\"Design for Social Media: Branding - Use your logo\" width=\"410\" height=\"410\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150840\/Design-for-Social-Media-Branding-Use-your-logo.png 410w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150840\/Design-for-Social-Media-Branding-Use-your-logo-150x150.png 150w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150840\/Design-for-Social-Media-Branding-Use-your-logo-300x300.png 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150840\/Design-for-Social-Media-Branding-Use-your-logo-80x80.png 80w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><p id=\"caption-attachment-19151\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.facebook.com\/viber\/\" target=\"_blank\" rel=\"noopener\">Viber&#8217;s Facebook page<\/a><\/p><\/div>\n\t<\/div>\n\n\t\n\t<div class=\"col col-1of2\">\n\t\t\n<p>A confident high logo placement that goes perfectly with their signature purple color.<\/p>\n<div id=\"attachment_19152\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19152\" class=\"wp-image-19152 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150928\/Design-for-Social-Media-Branding-Signature.png\" alt=\"Design for Social Media: Branding - Signature\" width=\"410\" height=\"410\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150928\/Design-for-Social-Media-Branding-Signature.png 410w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150928\/Design-for-Social-Media-Branding-Signature-150x150.png 150w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150928\/Design-for-Social-Media-Branding-Signature-300x300.png 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20150928\/Design-for-Social-Media-Branding-Signature-80x80.png 80w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><p id=\"caption-attachment-19152\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.facebook.com\/viber\/\" target=\"_blank\" rel=\"noopener\">Viber&#8217;s Facebook page<\/a><\/p><\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n<p>Strive for consistency among brand posts and the overall brand presence on social media channels. Use brand colors, design posts in the same style, or use the same layouts to create your social media graphics.\u00a0Here is a great example by Tuborg.<\/p>\n<div id=\"attachment_19153\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19153\" class=\"wp-image-19153 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20151009\/Design-for-Social-Media-Branding-colors-and-style.jpg\" alt=\"Design for Social Media: Branding - use your colors and style\" width=\"936\" height=\"936\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20151009\/Design-for-Social-Media-Branding-colors-and-style.jpg 936w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20151009\/Design-for-Social-Media-Branding-colors-and-style-150x150.jpg 150w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20151009\/Design-for-Social-Media-Branding-colors-and-style-300x300.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20151009\/Design-for-Social-Media-Branding-colors-and-style-768x768.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/20151009\/Design-for-Social-Media-Branding-colors-and-style-80x80.jpg 80w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><p id=\"caption-attachment-19153\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/tuborg\/\" target=\"_blank\" rel=\"noopener\">Tuborg&#8217;s Instagram page<\/a><\/p><\/div>\n<p>The brand achieves consistency by using the same fonts, design elements, as well as their\u00a0signature green brand color on all social media graphics they post. Looking good, right?<\/p>\n<h3>To wrap up,<\/h3>\n<p>Designing\u00a0awesome graphics for social media isn&#8217;t rocket science but it&#8217;s not exactly a piece of cake, either. Remember that a huge portion of your success on social media depends on testing different approaches and strategies. Our best advice is to keep creating different\u00a0types of images for social media until you determine which ones your particular audience engages with the most.<\/p>\n<p>Want to add your own tips on designing awesome graphics for social media? We&#8217;d be happy if you share them in the comments below.<\/p>\n<p>In the meanwhile, you may also be interested in some of these related articles:<\/p>\n<ul>\n<li><a href=\"https:\/\/graphicmama.com\/blog\/digital-marketing-trends-2022\/\">Digital Marketing Trends 2022: How To Win An Audience and Keep It<\/a><\/li>\n<li><a href=\"https:\/\/graphicmama.com\/blog\/best-free-infographic-templates-2022\/\">The Best Free Infographic Templates in 2022 for Every Software<\/a><\/li>\n<li><a href=\"https:\/\/graphicmama.com\/blog\/free-ecommerce-illustrations\/\">35 Free Ecommerce Illustrations to Step Up Your Digital Store Game<\/a><\/li>\n<li><a href=\"https:\/\/graphicmama.com\/blog\/social-media-icons\/\">50+ Free Social Media Icon Sets For your Designs [Vector-Based]<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/graphicmama.com\/cartoon-characters?utm_source=website&amp;utm_medium=banner&amp;utm_campaign=blog_linking-new-2020-universal&amp;utm_content=CC\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-51140 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2020\/09\/01081738\/cartoon-characters.jpg\" alt=\"Cartoon characters\" width=\"826\" height=\"290\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2020\/09\/01081738\/cartoon-characters.jpg 826w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2020\/09\/01081738\/cartoon-characters-300x105.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2020\/09\/01081738\/cartoon-characters-768x270.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2020\/09\/01081738\/cartoon-characters-80x28.jpg 80w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to learn how to design awesome graphics for social media? Read on. In the era of social media that keeps most of your prospects just a &#8220;Like&#8221; away from you, it would be a sin not to turn these digital hubs into gold mines. Having in mind that this opportunity is open to all&#8230;<\/p>\n","protected":false},"author":4,"featured_media":18987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[843,38,110,1705,369,842,98,732],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Design Awesome Graphics For Social Media: Must-Read Guide<\/title>\n<meta name=\"description\" content=\"Learn how to design awesome graphics for social media that look beautiful, engage the audience &amp; support your content (+ best social media image sizes 2019)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphicmama.com\/blog\/how-to-design-awesome-graphics-for-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Design Awesome Graphics For Social Media: The Must-Read Guide\" \/>\n<meta property=\"og:description\" content=\"Learn how to design awesome graphics for social media that look beautiful, engage the audience &amp; support your content (+ best social media image sizes 2019)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphicmama.com\/blog\/how-to-design-awesome-graphics-for-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"GraphicMama Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GraphicMama\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-21T08:23:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T14:13:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2019\/02\/15131052\/How-to-Design-Awesome-Graphics-For-Social-Media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1652\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Iveta\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@GraphicMama\" \/>\n<meta name=\"twitter:site\" content=\"@GraphicMama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iveta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"25 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graphicmama.com\/blog\/how-to-design-awesome-graphics-for-social-media\/\",\"url\":\"https:\/\/graphicmama.com\/blog\/how-to-design-awesome-graphics-for-social-media\/\",\"name\":\"How to Design Awesome Graphics For Social Media: Must-Read Guide\",\"isPartOf\":{\"@id\":\"https:\/\/graphicmama.com\/blog\/#website\"},\"datePublished\":\"2019-02-21T08:23:44+00:00\",\"dateModified\":\"2022-10-03T14:13:06+00:00\",\"author\":{\"@id\":\"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/de4fb5a4c946a18c830cfd72a920f8d5\"},\"description\":\"Learn how to design awesome graphics for social media that look beautiful, engage the audience & support your content (+ best social media image sizes 2019)\",\"breadcrumb\":{\"@id\":\"https:\/\/graphicmama.com\/blog\/how-to-design-awesome-graphics-for-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graphicmama.com\/blog\/how-to-design-awesome-graphics-for-social-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graphicmama.com\/blog\/how-to-design-awesome-graphics-for-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graphicmama.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Design Awesome Graphics For Social Media: The Must-Read Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graphicmama.com\/blog\/#website\",\"url\":\"https:\/\/graphicmama.com\/blog\/\",\"name\":\"GraphicMama Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graphicmama.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/de4fb5a4c946a18c830cfd72a920f8d5\",\"name\":\"Iveta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b750dae57b8a7b97a43b241d4ab3766c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b750dae57b8a7b97a43b241d4ab3766c?s=96&d=mm&r=g\",\"caption\":\"Iveta\"},\"description\":\"Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. 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