{"id":17788,"date":"2018-10-26T08:39:25","date_gmt":"2018-10-26T08:39:25","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=17788"},"modified":"2022-05-04T12:00:15","modified_gmt":"2022-05-04T12:00:15","slug":"best-animated-explainer-videos-2018","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/best-animated-explainer-videos-2018\/","title":{"rendered":"30 of The Best Animated Explainer Videos in 2022"},"content":{"rendered":"

Updated May 2022: We’ve updated the article with new examples of animated explainers.<\/p>\n

A collection of some of the best animated explainer videos in 2022 which effectively convince the viewer to convert.<\/p>\n

When it comes to explainer animated videos, there are bad examples, there are good examples and then, there are great examples that show how impactful animated explainer videos can be. This blog post is dedicated exactly to those explainer videos that captivate the viewer from the beginning to the end and provoke them to take action.<\/p>\n

How did we sift out 30 of the best animated explainer videos in 2022 from the mass?<\/strong> In order for an animated explainer video to be effective, it needs to:<\/p>\n

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  1. Have a purpose.<\/strong>\u00a0As a part of a brand’s marketing arsenal, the best animated explainer videos are made with a specific purpose in mind. This purpose could be to make the viewer subscribe, buy, visit a website, fill a form, visit a physical place, etc.<\/li>\n
  2. Have a story.<\/strong>\u00a0Just like any story, the story in animated explainer videos should first introduce a character (if there is one). Then, address the problem, thus making the\u00a0viewer relate to the problem and the character. Finally, offer a solution and present a happy ending. If you want to learn about storyboards and why they are important, check out\u00a0What is a Storyboard [Theory, Examples, and Mega Inspiration]<\/a><\/li>\n
  3. Be dynamic and engaging.<\/strong>\u00a0The visual part of animated explainer videos is so important because it is the factor that nails and holds the attention of the viewer. The animation needs to be high quality and dynamic in order to engage the viewer.<\/li>\n
  4. Provoke action.<\/strong> The difference between ineffective explainer videos and the\u00a0best animated explainer videos is that the latter provoke action. Each explainer video should play the role of a trampoline to the next step you want your viewers to take.<\/li>\n<\/ol>\n

    Let’s dig into the examples!<\/p>\n

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    1. Aural Analytics<\/h4>\n

    An animation with pleasant pastel colors, smooth transitions, and a calm voice-over that explains the problem the viewer might be experiencing and presents the solution.<\/p>\n