{"id":17588,"date":"2018-10-15T09:01:18","date_gmt":"2018-10-15T09:01:18","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=17588"},"modified":"2022-08-05T11:27:20","modified_gmt":"2022-08-05T11:27:20","slug":"graphicmama-character-design-explainer-video-and-animation","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/graphicmama-character-design-explainer-video-and-animation\/","title":{"rendered":"GraphicMama studio: From Character Design to Explainer Video and Animation"},"content":{"rendered":"<p>Nowadays, everyone uses social media to promote their business and to reach out to more people. Still, only few\u00a0of the social media magicians know and use something that&#8217;s happening lately. In this article, you <strong>will learn about how explainer video and animation how can help you to get noticed more.<\/strong><\/p>\n<h3>Static Images Evolve Into Motion Graphics<\/h3>\n<p>Let us get straight to the point: <strong>Explainer video and animation are becoming very popular since static images are no longer enough to catch the attention of the busy users.\u00a0<\/strong>Furthermore &#8211; <strong>videos can deliver large amounts of information for a very short time, in an engaging way.<\/strong> If not convinced yet &#8211; just a fun psychological fact &#8211; <strong>human eyes and brain are naturally drawn to motion<\/strong>; movement is in sharp contrast to still objects. In ancient times, noticing something moving in the bushes could save your life. Now videos can save your social media and marketing efforts. Ha!<\/p>\n<p>Here is a <strong>comparison between using images and videos<\/strong>, the following marketing specialist makes a good summary:<\/p>\n<p><iframe style=\"display: block; margin: 0 auto;\" src=\"https:\/\/www.youtube.com\/embed\/HsYt3PCF0-w\" width=\"854\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Good News &#8211; GraphicMama&#8217;s New Service<\/h3>\n<p>You are not alone in this battle for survival in the business jungle. Maybe you know GraphicMama studio best for <a href=\"https:\/\/graphicmama.com\/cartoon-characters\" target=\"_blank\" rel=\"noopener\">its diverse packages of characters with actionable poses called Vector Cartoon Characters<\/a>? And maybe you know they are wonderful illustrations for many purposes, <strong>but also &#8211; they are static.<\/strong><\/p>\n<p>Well, since last year and the growing popularity of <a href=\"https:\/\/graphicmama.com\/blog\/beginners-guide-to-adobe-character-animator\/\">Adobe Character Animator software<\/a>, <strong>GraphicMama started developing animated versions of your favorite cartoon characters<\/strong> &#8211; we call these animated characters &#8211; <a href=\"https:\/\/graphicmama.com\/character-animator-puppets\" target=\"_blank\" rel=\"noopener\">Character Animator puppets<\/a>. That allowed clients to get (upon request) any character design, with pre-made animated actions, such as waving, lipsync, giving thumbs up and showing emotions (happy, angry, sad). The only thing the customers need is a webcam and microphone to capture facial movement and speech and translate it to the character. If you want to learn how to use the software, take a look at these <a href=\"https:\/\/graphicmama.com\/blog\/tutorials-learn-adobe-character-animator\/\">10 Tutorials to Learn Adobe Character Animator (and master it)<\/a>.<\/p>\n<p><iframe style=\"display: block; margin: 0 auto;\" src=\"https:\/\/www.youtube.com\/embed\/qArZ5_07nsQ\" width=\"854\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We, at GraphicMama studio, got so many requests for delivering a finished video\/animation of a character\/s, so we decided (The Good News!!!) to <strong>offer a new service: full execution of an explainer video and an animation project.<\/strong> Because <strong>GraphicMama studio has a video-editing guru on board, great marketing specialists, graphic designers, <\/strong>and<strong> skillful animators<\/strong>, we thought we could save a lot of headache and time to customers who don&#8217;t have the resource on their team. Or, even, their teams are busy with other company&#8217;s projects!<\/p>\n<p>First, we&#8217;d like to show you some of the awesome animation\/explainer video projects clients made themselves with GraphicMama&#8217;s Character Animator puppets:<\/p>\n<h3>Explainer Video and Animation Examples from Our Clients<\/h3>\n<p>The following examples show the diverse needs the clients had: chest-length shot, full body movement and different style of character design<\/p>\n<ul>\n<li><strong>Featuring: Grumpy Granny<\/strong><\/li>\n<\/ul>\n<p><iframe style=\"display: block; margin: 0 auto;\" src=\"https:\/\/www.youtube.com\/embed\/fKGk-8zFnoY\" width=\"854\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can read more about the project <a href=\"https:\/\/graphicmama.com\/blog\/case-study-humor-customer-support\/\" target=\"_blank\" rel=\"noopener\">in our blog post<\/a>.<\/p>\n<p>The next Character Animator puppet was done for a business leader offering leadership and management advice, who wanted to create his own educational videos:<\/p>\n<ul>\n<li><strong>Featuring: Approachable Businessman in Flat Design Style<\/strong><\/li>\n<\/ul>\n<p><iframe style=\"display: block; margin: 0 auto;\" src=\"https:\/\/www.youtube.com\/embed\/n9Qjmj1UdiA\" width=\"854\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>For another project, the client wanted to make explainer videos for her school projects, with an avatar, based on her photo. Here is the result:<\/p>\n<ul>\n<li><strong>Featuring: Puppet avatar for school projects\/presentations<\/strong><\/li>\n<\/ul>\n<p><iframe style=\"display: block; margin: 0 auto;\" src=\"https:\/\/www.youtube.com\/embed\/C3hXvAWcaCA\" width=\"854\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Our clients did great, didn&#8217;t they? They were quick learners, as none of them have used the Adobe Character Animator software before&#8230; That&#8217;s all great, but we hear you: &#8220;What&#8217;s in it for me?&#8221; Well&#8230;<\/p>\n<h3>What Can I Use the Puppets For?<\/h3>\n<p>Basically&#8230; any project! Feeling inspired and wondering how you can use puppets, explainer video, and animation in your own projects? We&#8217;d like to <strong>give you some ideas, based on our most sold puppets \/ <a href=\"https:\/\/graphicmama.com\/custom-work?utm_source=website&amp;utm_medium=text-link&amp;utm_campaign=blog_linking&amp;utm_content=custom-work-explainer-videos\" target=\"_blank\" rel=\"noopener\">custom orders<\/a>.<\/strong><\/p>\n<p>Customers often purchase their own custom character design and puppets to create:<\/p>\n<ul>\n<li><strong>family puppets and videos<\/strong> &#8211; we often get requests for designing members of a family &#8211; teens, funny dads and babies, adorable pets (to teach your kids with fun lessons, created by you, on topics you choose and narrate!)<img decoding=\"async\" class=\"aligncenter wp-image-17761 size-large\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05093951\/piccc-1024x713.jpg\" alt=\"custom character animator puppet of family members\" width=\"1024\" height=\"713\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05093951\/piccc-1024x713.jpg 1024w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05093951\/piccc-300x209.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05093951\/piccc-768x535.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05093951\/piccc-288x200.jpg 288w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05093951\/piccc-80x56.jpg 80w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05093951\/piccc.jpg 1688w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/li>\n<li><strong>special occasions puppets and videos<\/strong> &#8211; we are often asked to create characters for <strong>wedding videos<\/strong> &#8211; brides, grooms, wedding accessories and pets; clients use these to tell their wonderful love stories on the wedding day<\/li>\n<li><strong>teaching classes\u00a0<\/strong>&#8211; amongst our clients are a <a href=\"https:\/\/www.instagram.com\/p\/BoWvle9DCyw\/?taken-by=ralf_h\" target=\"_blank\" rel=\"noopener\">typography teacher<\/a>, a music teacher who created children songs for her students, yoga instructors, etc.<img decoding=\"async\" class=\"aligncenter wp-image-17763 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05094650\/gururrr.jpg\" alt=\"character animator puppet for a typography explainer video and animation\" width=\"933\" height=\"596\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05094650\/gururrr.jpg 933w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05094650\/gururrr-300x192.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05094650\/gururrr-768x491.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05094650\/gururrr-80x51.jpg 80w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/li>\n<li><strong>branding &#8211;\u00a0<\/strong>especially brands, targeting children and young families &#8211; these brands love having their unique, friendly mascot to entertain the customers<div style=\"width: 960px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-17588-1\" width=\"960\" height=\"500\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05094951\/demo-horses1.mp4?_=1\" \/><a href=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05094951\/demo-horses1.mp4\">https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05094951\/demo-horses1.mp4<\/a><\/video><\/div><\/li>\n<li><strong>various marketing agencies<\/strong>\u00a0&#8211; explaining a product&#8217;s specifics, from restaurants to company internal trainings &#8211; our clients love having a memorable video, suitable for their business goal.<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-17588-2\" width=\"1280\" height=\"720\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05095222\/joe-intro-changes.mp4?_=2\" \/><a href=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05095222\/joe-intro-changes.mp4\">https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/05095222\/joe-intro-changes.mp4<\/a><\/video><\/div><\/li>\n<\/ul>\n<p>Ok, so<strong> you already have an idea for an explainer video\/animation, but you don&#8217;t have the time to do it?<\/strong> We can help:<\/p>\n<h3>Explainer Video and Animation We Can Do for You<\/h3>\n<p>We can basically create anything you want &#8211; <a href=\"https:\/\/graphicmama.com\/custom-work?utm_source=website&amp;utm_medium=text-link&amp;utm_campaign=blog_linking&amp;utm_content=custom-work-explainer-videos\" target=\"_blank\" rel=\"noopener\">just ask us<\/a>! Here are fa ew examples of our work:<\/p>\n<ul>\n<li><strong>Hand-drawn Animation<\/strong><\/li>\n<\/ul>\n<p>The first example is of <strong>an intro video for a YouTube channel<\/strong>; GraphicMama studio created everything from scratch to final product, according to the requirements and the general idea of the YouTuber, GoodLifeFox:<\/p>\n<p><iframe style=\"display: block; margin: 0 auto;\" src=\"https:\/\/www.youtube.com\/embed\/B6CVTfssUjg\" width=\"854\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The next example is a short video we did to promote our characters and show how they can be used:<\/p>\n<ul>\n<li><strong>Promotional video<\/strong><\/li>\n<\/ul>\n<p>Although the example uses static images\/illustrations and not puppets, as some of the above examples, here we show how we create a full promotional\/ad video &#8211; with text, backgrounds, transitions and effects.<\/p>\n<p><iframe style=\"display: block; margin: 0 auto;\" src=\"https:\/\/www.youtube.com\/embed\/JVPgDa10_rI\" width=\"854\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>These are just a few examples we can show, but we&#8217;re sure you have amazing ideas to blend with our creativity!<\/p>\n<p>You can <a href=\"https:\/\/graphicmama.com\/custom-work?utm_source=website&amp;utm_medium=text-link&amp;utm_campaign=blog_linking&amp;utm_content=custom-work-explainer-videos\" target=\"_blank\" rel=\"noopener\"><strong>ask us any question<\/strong> about the explainer video and animation<\/a>.<\/p>\n<p>Hope this is great news for you. Let us know what you think in the comment section below. Your opinion is important to us!<\/p>\n<p>Til soon, the <a href=\"https:\/\/graphicmama.com\/\">GraphicMama<\/a> team<\/p>\n<p>You may also be interested in some of these related articles:<\/p>\n<ul>\n<li><a href=\"https:\/\/graphicmama.com\/blog\/best-animation-software-for-beginners\/\">12 Best Animation Software for Beginners (Premium, Free, and Online)<\/a><\/li>\n<li><a href=\"https:\/\/graphicmama.com\/blog\/animation-trends-2022\/\">Animation Trends 2022: Experimental and Open-Minded<\/a><\/li>\n<li><a href=\"https:\/\/graphicmama.com\/blog\/easy-animation\/\">How to Get Easy Animation: From Beginner Animation Tools To Hiring a Professional<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, everyone uses social media to promote their business and to reach out to more people. Still, only few\u00a0of the social media magicians know and use something that&#8217;s happening lately. In this article, you will learn about how explainer video and animation how can help you to get noticed more. Static Images Evolve Into Motion&#8230;<\/p>\n","protected":false},"author":6,"featured_media":17808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[636],"tags":[641,643,108,638,642,639,578,42,645,637,644,640],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GraphicMama studio: Character Design, Explainer Video and Animation<\/title>\n<meta name=\"description\" content=\"GraphicMama can help you not only with Character Animator puppets creation, but also execute a full explainer video and animation project for you. Read on!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphicmama.com\/blog\/graphicmama-character-design-explainer-video-and-animation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GraphicMama studio: Character Design, Explainer Video and Animation\" \/>\n<meta property=\"og:description\" content=\"GraphicMama can help you not only with Character Animator puppets creation, but also execute a full explainer video and animation project for you. Read on!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphicmama.com\/blog\/graphicmama-character-design-explainer-video-and-animation\/\" \/>\n<meta property=\"og:site_name\" content=\"GraphicMama Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GraphicMama\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-15T09:01:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-05T11:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2018\/10\/15072212\/blog-BANER_new.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1652\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bilyana Nikolaeva\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@GraphicMama\" \/>\n<meta name=\"twitter:site\" content=\"@GraphicMama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bilyana Nikolaeva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graphicmama.com\/blog\/graphicmama-character-design-explainer-video-and-animation\/\",\"url\":\"https:\/\/graphicmama.com\/blog\/graphicmama-character-design-explainer-video-and-animation\/\",\"name\":\"GraphicMama studio: Character Design, Explainer Video and Animation\",\"isPartOf\":{\"@id\":\"https:\/\/graphicmama.com\/blog\/#website\"},\"datePublished\":\"2018-10-15T09:01:18+00:00\",\"dateModified\":\"2022-08-05T11:27:20+00:00\",\"author\":{\"@id\":\"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/eb191ad91179462cfa9664425ced0881\"},\"description\":\"GraphicMama can help you not only with Character Animator puppets creation, but also execute a full explainer video and animation project for you. 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