{"id":16922,"date":"2018-11-06T12:22:35","date_gmt":"2018-11-06T12:22:35","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=16922"},"modified":"2022-06-24T06:07:30","modified_gmt":"2022-06-24T06:07:30","slug":"animated-marketing-video","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/animated-marketing-video\/","title":{"rendered":"Do Not Invest in an\u00a0Animated Marketing Video Unless You Know This"},"content":{"rendered":"

Deciding to invest in an animated marketing video is great unless you are doing it only because all other brands are doing it. Every animated marketing video serves a specific purpose. Before creating an animated marketing video, most agencies will ask you what type of animated marketing video you want, who your target audience is, and what you want to accomplish. If they don’t, you’d better search for another team that will handle your request properly and professionally.<\/p>\n

In order to be successful with your\u00a0animated marketing video, you need to be prepared with the answers to these questions. Here at GraphicMama, we believe that every brand should take advantage of having an\u00a0animated marketing video, so we want to\u00a0help you clear up your strategy. Before ordering an animated marketing video, you need to know why and when you are going to use it.<\/p>\n

Why Use an\u00a0Animated Marketing Video<\/h3>\n

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Have you asked yourself why more and more brands prefer to use an animated marketing video\u00a0instead of a live video? Well, there are several reasons for this. Some are psychological, others – practical.<\/p>\n

People associate animation with entertainment.<\/h5>\n

This is an amazing effect of animated marketing videos whose roots lie in our childhood years when we watched animation for fun. Once we encounter an animated marketing video, our brain recognizes\u00a0it as something we’ll have fun by watching instead of something boring that will sell us products or services.<\/p>\n

Animated marketing videos\u00a0don’t look like ads.<\/h5>\n

Unlike live-action marketing videos, animated ones don’t look like commercials. With the huge capacities of modern animation and the numerous techniques and styles of illustration<\/a>, most animated marketing videos look like entertaining short movies instead of annoying ads. For this reason, animated marketing videos get noticed more in comparison to live-action marketing videos.<\/p>\n

Animation allows greater creative freedom.<\/h5>\n

It’s easy to figure out that your wildest dreams, a vivid vision, and strong concepts can be conveyed better via animation rather than live-action. There are no boundaries for animation especially when it comes to explaining complex ideas in a time span of one minute.<\/p>\n

Animated characters are more appealing than a real person.<\/h5>\n

Not everybody can get fond of another human face, let alone imagine themselves as this person. In comparison, more people are inclined to put themselves in the shoes of a cute animated character whose features look more imaginary. Learn how cartoon characters can boost your business<\/a> and turn the viewers of your\u00a0animated marketing video into clients.<\/p>\n

Animated marketing videos are more cost-effective than live-action.<\/h5>\n

Hiring actors, especially famous people who already have influence, can be quite costly. In contrast, you don’t need to negotiate with live actors and exceed your budget. A powerful animated marketing video can achieve the same or even greater effect. There are many skillful teams of marketers, illustrators, animators, and art directors that will help you create a killer\u00a0animated marketing video within your budget.<\/p>\n

Related:\u00a09 Explainer Video Companies That Provide End-to-End Solution<\/a><\/p>\n

When & What Kind of Animated Marketing Video to Use<\/h3>\n

Generally, buyers don’t really become buyers before going through a few stages of mind first. Even before they have a clue that your brand exists, the potential buyers have to realize they have a problem that needs to be solved. This stage of mind is called\u00a0Awareness and it is the first stage of the Awareness – Interest – Consideration – Decision – Retention funnel.<\/p>\n

Remember: All your clients will go through this buyer’s journey, and they will have to see a different animated marketing video at each stage.<\/p>\n

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Stage 1: Awareness<\/h5>\n

The first step of the whole process is the potential client realizing that they have a problem.\u00a0At this point, people aren’t familiar with your brand, nor how you can solve their problems. But this doesn’t mean that you have to sit and wait for them to become aware.<\/p>\n

During this first stage, the types of animated marketing videos you can use are\u00a0educational and emotional<\/strong>. Your purpose is to bring value, raise awareness and help viewers realize that they are experiencing a problem.<\/p>\n

Such videos are also highly shareable, so your potential buyers may become advocates even before knowing your brand or what you stand for. Such videos need to be branded without being pushy or\u00a0obtrusive at all. A simple line “Made by YourBrand” and your logo in the corner will do. The purpose is that your brand rings a bell later in the buyer’s funnel.<\/p>\n