{"id":160,"date":"2016-10-26T07:28:55","date_gmt":"2016-10-26T07:28:55","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=160"},"modified":"2022-06-07T10:35:51","modified_gmt":"2022-06-07T10:35:51","slug":"cartoon-character-design-on-a-budget-mission-possible","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/","title":{"rendered":"Cartoon Character Design on a Budget: Mission Possible!"},"content":{"rendered":"<p>These days, companies fight over people\u2019s attention more than ever. No matter if you are a startup, or you have been on the market for a few years now, <strong>it\u2019s quite a hard task to pave your way to the customers\u2019 hearts, and gain their trust and loyalty<\/strong>. Luckily for you though, <strong>there\u2019s a way to make your audience see your brand in a new light<\/strong> or&#8230; see your brand at all! It shouldn\u2019t come like a bolt from the blue that we\u2019re talking about using <span style=\"font-weight: 400;\">a unique <a href=\"https:\/\/graphicmama.com\/blog\/5-superpowers-of-a-cartoon-character\/\" target=\"_blank\" rel=\"noopener noreferrer\">cartoon character<\/a>\u00a0design, i.e. a mascot.<\/span><\/p>\n<h4><img decoding=\"async\" class=\"alignleft wp-image-426\" src=\"https:\/\/graphicmama.com\/blog\/wp-content\/uploads\/2016\/10\/what_is_a_mascot-1.jpg\" alt=\"what_is_a_mascot\" width=\"275\" height=\"217\" \/>What is a brand cartoon character, anyway?<\/h4>\n<p>Let\u2019s throw some light on the subject. Generally, a brand cartoon character or a mascot is a personalized cartoon character who takes up the role of a brand\u2019s spokesman. This fictional guy represents your brand offline and online by becoming the face of all your marketing campaigns, company presentations, print-out materials such as posters, leaflets, business cards, giveaway physical products, and pretty much everywhere people could possibly encounter your brand. The purpose is, the more people see your cartoon guy, the more they will fall for them and respectively, for your brand.<\/p>\n<h4><\/h4>\n<h4>Sounds nice but&#8230; do I really need one?<\/h4>\n<p>Not necessarily, but hey, why don\u2019t you first throw an eye on just a small portion of the <a href=\"https:\/\/graphicmama.com\/blog\/brand-cartoon-character-traits\/\" target=\"_blank\" rel=\"noopener noreferrer\">benefits of having a brand\u00a0<span style=\"font-weight: 400;\">cartoon character<\/span><\/a>, such as:<\/p>\n<ul>\n<li>you get <strong>instant recognition<\/strong> by your audience,<\/li>\n<li>you gain their <strong>trust and loyalty<\/strong> way more easily,<\/li>\n<li>it helps you build a <strong>stronger customer-brand relationship<\/strong>,<\/li>\n<li>it boosts your <strong>shares<\/strong>, boosts your <strong>sales<\/strong>, and on, and on, and on\u2026 The benefits are literally countless!<\/li>\n<\/ul>\n<p>What could turn out to be a challenge for many companies, though, could be a financial issue. The good news is, that there are actually a few ways to enjoy all the benefits of having a personalized brand cartoon character and spend quite reasonable money on it. So, let\u2019s get started!<\/p>\n<h2>1. Get a premade character design.<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-175\" src=\"https:\/\/graphicmama.com\/blog\/wp-content\/uploads\/2016\/10\/premade_characters.png\" alt=\"premade_characters\" width=\"388\" height=\"317\" srcset=\"https:\/\/graphicmama.com\/blog\/wp-content\/uploads\/2016\/10\/premade_characters.png 388w, https:\/\/graphicmama.com\/blog\/wp-content\/uploads\/2016\/10\/premade_characters-300x245.png 300w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/>There is a huge diversity of premade characters throughout the web and at GraphicMama, also.\u00a0Pick wisely, though! <strong>Different characters evoke different connotations<\/strong>. The character you choose will speak a lot about your brand.<\/p>\n<p>For example,<a href=\"https:\/\/graphicmama.com\/cartoon-characters\/animal\"> <strong>animal cartoon character designs<\/strong><\/a> usually come with a strongly defined symbolism. Bee is for busy, pedantic, or workaholic. A lion is easily related to being fast and strong, even a champion. A bird conveys feeling free and happy, having a great vision. <strong>Human characters<\/strong>, on the other hand, could greatly represent your audience. <strong>Personified objects<\/strong> will add a fun and perky touch. Superheros express out-of-this-world superpowers, and so on.<\/p>\n<p>Getting a <a href=\"https:\/\/graphicmama.com\/cartoon-characters\"><span style=\"font-weight: 400;\">premade cartoon character design<\/span> <\/a>doesn\u2019t mean that you\u2019ll have to satisfy for less of a quality. It\u2019s the most low-cost option of all, indeed, but it\u2019s up to you to pull it off and make it a winner! All GraphicMama characters come in plenty of poses to help you represent your brand in the best way possible. You can also add a personal touch to your mascot simply by changing the colors in accordance with your brand colors. So, go take it and make it yours!<\/p>\n<h2>2. Alter a premade cartoon character.<\/h2>\n<p><img decoding=\"async\" class=\"alignright wp-image-174\" src=\"https:\/\/graphicmama.com\/blog\/wp-content\/uploads\/2016\/10\/budget_alter.png\" alt=\"budget_alter\" width=\"396\" height=\"324\" srcset=\"https:\/\/graphicmama.com\/blog\/wp-content\/uploads\/2016\/10\/budget_alter.png 396w, https:\/\/graphicmama.com\/blog\/wp-content\/uploads\/2016\/10\/budget_alter-300x245.png 300w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/>A little bit more costly way to go if you don\u2019t have the skills to do it by yourself, but still qualify as a budget option: take an existing cartoon character <span style=\"font-weight: 400;\">design <\/span>and modify some of its details according to your personal needs.<\/p>\n<p>Here are a few ideas that you can apply in order to achieve a unique cartoon character\u00a0design:<\/p>\n<ul>\n<li><strong>Make it look like a specific person<\/strong>, e.g. change the haircut, the outfit, or alter some of the facial features.<\/li>\n<li><strong>Make it represent your target audience<\/strong> by changing the color of the skin, the hairstyle, add specific accessories or body features such as tattoos, for example.<\/li>\n<li><strong>Incorporate brand elements<\/strong>, e.g. make your cartoon spokesman\u00a0wear a T-shirt or a cap with your <a href=\"https:\/\/graphicmama.com\/blog\/50-fantastic-cartoon-logos-for-your-inspiration\/\" target=\"_blank\" rel=\"noopener noreferrer\">logo<\/a>, or add some brand-specific accessories.<\/li>\n<\/ul>\n<p>If you have the skills to do it by yourself, go ahead! It would not cost you a cent more than the price of the cartoon character itself. Otherwise, you will need to hire a freelancer or an agency to do it, especially if you need it done in plenty of poses. If you decide to go with <span style=\"font-weight: 400;\">a cartoon character design<\/span> by <a href=\"https:\/\/graphicmama.com\/\">GraphicMama<\/a> (by the way, awesome!), have in mind that <a href=\"https:\/\/graphicmama.com\/custom-work\" target=\"_blank\" rel=\"noopener noreferrer\">we can also customize it for you<\/a>.<\/p>\n<h2>3. Order a cartoon character design\u00a0from scratch.<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-176\" src=\"https:\/\/graphicmama.com\/blog\/wp-content\/uploads\/2016\/10\/custom_character.png\" alt=\"custom_character\" width=\"388\" height=\"224\" srcset=\"https:\/\/graphicmama.com\/blog\/wp-content\/uploads\/2016\/10\/custom_character.png 388w, https:\/\/graphicmama.com\/blog\/wp-content\/uploads\/2016\/10\/custom_character-300x173.png 300w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/>Perhaps the most personalized option possible! Although the financial matter could go quite wild here, there are certain low-cost options.<\/p>\n<p>One of them is to<a href=\"https:\/\/graphicmama.com\/blog\/best-websites-hire-freelance-designers\/\"><strong> search for a freelancer<\/strong><\/a>. There are plenty that offers custom services at reasonable prices. Another way is to <strong><a href=\"https:\/\/graphicmama.com\/blog\/illustration-companies-studios-agencies\/\">hire an agency<\/a> that offers a budget pack<\/strong>. Such a pack includes just the essentials needed to make your idea come to life. For example, GraphicMama\u2019s budget option is the <strong><a href=\"https:\/\/graphicmama.com\/custom-work\" target=\"_blank\" rel=\"noopener noreferrer\">Go Fit pack<\/a><\/strong> which includes 3 pencil drafts of your concept, made by 1 illustrator, with 2 round revisions included. In return, you get a 100% custom character designed exclusively for you and in accordance with all of your requirements. Despite being a bit more expensive than the first two options, this is the only one where you get the final product\u2019s copyrights transferred to you, so it\u2019s worth considering it.<\/p>\n<h4>Bottom line,<\/h4>\n<p>there are many possibilities to a get a brand cartoon character on a budget, nowadays. Whether you have just started out on your entrepreneurial journey, or you have been in the business field for quite a while, it\u2019s never too late to improve your marketing strategy. Investing in a brand cartoon character design is a business tactic that has proved its effectiveness throughout the years. It has led to an extremely high ROI for many companies that you and we are now fans of. And guess what. Not all of them had a fortune to spend when they started. Turns out, on a budget or not, it\u2019s not the mascot itself that guarantees your success. It\u2019s how you implement it in your overall marketing strategy. So, roll up your sleeves and go make your cartoon character on a budget a winner!<\/p>\n<p>You can continue with some of these related articles:<\/p>\n<ul>\n<li><a href=\"https:\/\/graphicmama.com\/blog\/character-clipart-collection\/\">Character Clipart: a Collection for Every Taste &amp; Every Project<\/a><\/li>\n<li><a href=\"https:\/\/graphicmama.com\/blog\/character-design-process\/\">The Basics of Character Design Process: Insights and Examples<\/a><\/li>\n<li><a href=\"https:\/\/graphicmama.com\/blog\/make-your-own-cartoon-character\/\">5 Easy Ways to Make Your Own Cartoon Character [For Non-Illustrators]<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>These days, companies fight over people\u2019s attention more than ever. No matter if you are a startup, or you have been on the market for a few years now, it\u2019s quite a hard task to pave your way to the customers\u2019 hearts, gain their trust and loyalty.<\/p>\n","protected":false},"author":4,"featured_media":12619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[459,461,293,314,29,42,458,460],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cartoon Character Design on a Budget: Mission Possible! | GraphicMama Blog<\/title>\n<meta name=\"description\" content=\"There are a few ways to enjoy all the benefits of having a brand cartoon character design and spend quite reasonable money on it. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cartoon Character Design on a Budget: Mission Possible! | GraphicMama Blog\" \/>\n<meta property=\"og:description\" content=\"There are a few ways to enjoy all the benefits of having a brand cartoon character design and spend quite reasonable money on it. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/\" \/>\n<meta property=\"og:site_name\" content=\"GraphicMama Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GraphicMama\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-26T07:28:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-07T10:35:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2016\/10\/08104142\/4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1652\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Iveta\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@GraphicMama\" \/>\n<meta name=\"twitter:site\" content=\"@GraphicMama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iveta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/\",\"url\":\"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/\",\"name\":\"Cartoon Character Design on a Budget: Mission Possible! | GraphicMama Blog\",\"isPartOf\":{\"@id\":\"https:\/\/graphicmama.com\/blog\/#website\"},\"datePublished\":\"2016-10-26T07:28:55+00:00\",\"dateModified\":\"2022-06-07T10:35:51+00:00\",\"author\":{\"@id\":\"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/de4fb5a4c946a18c830cfd72a920f8d5\"},\"description\":\"There are a few ways to enjoy all the benefits of having a brand cartoon character design and spend quite reasonable money on it. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graphicmama.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cartoon Character Design on a Budget: Mission Possible!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graphicmama.com\/blog\/#website\",\"url\":\"https:\/\/graphicmama.com\/blog\/\",\"name\":\"GraphicMama Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graphicmama.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/de4fb5a4c946a18c830cfd72a920f8d5\",\"name\":\"Iveta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b750dae57b8a7b97a43b241d4ab3766c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b750dae57b8a7b97a43b241d4ab3766c?s=96&d=mm&r=g\",\"caption\":\"Iveta\"},\"description\":\"Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.\",\"url\":\"https:\/\/graphicmama.com\/blog\/author\/iveta\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cartoon Character Design on a Budget: Mission Possible! | GraphicMama Blog","description":"There are a few ways to enjoy all the benefits of having a brand cartoon character design and spend quite reasonable money on it. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/","og_locale":"en_US","og_type":"article","og_title":"Cartoon Character Design on a Budget: Mission Possible! | GraphicMama Blog","og_description":"There are a few ways to enjoy all the benefits of having a brand cartoon character design and spend quite reasonable money on it. Learn more.","og_url":"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/","og_site_name":"GraphicMama Blog","article_publisher":"https:\/\/www.facebook.com\/GraphicMama","article_published_time":"2016-10-26T07:28:55+00:00","article_modified_time":"2022-06-07T10:35:51+00:00","og_image":[{"width":1652,"height":928,"url":"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2016\/10\/08104142\/4.jpg","type":"image\/jpeg"}],"author":"Iveta","twitter_card":"summary","twitter_creator":"@GraphicMama","twitter_site":"@GraphicMama","twitter_misc":{"Written by":"Iveta","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/","url":"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/","name":"Cartoon Character Design on a Budget: Mission Possible! | GraphicMama Blog","isPartOf":{"@id":"https:\/\/graphicmama.com\/blog\/#website"},"datePublished":"2016-10-26T07:28:55+00:00","dateModified":"2022-06-07T10:35:51+00:00","author":{"@id":"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/de4fb5a4c946a18c830cfd72a920f8d5"},"description":"There are a few ways to enjoy all the benefits of having a brand cartoon character design and spend quite reasonable money on it. Learn more.","breadcrumb":{"@id":"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graphicmama.com\/blog\/cartoon-character-design-on-a-budget-mission-possible\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graphicmama.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Cartoon Character Design on a Budget: Mission Possible!"}]},{"@type":"WebSite","@id":"https:\/\/graphicmama.com\/blog\/#website","url":"https:\/\/graphicmama.com\/blog\/","name":"GraphicMama Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graphicmama.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/de4fb5a4c946a18c830cfd72a920f8d5","name":"Iveta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/graphicmama.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b750dae57b8a7b97a43b241d4ab3766c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b750dae57b8a7b97a43b241d4ab3766c?s=96&d=mm&r=g","caption":"Iveta"},"description":"Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.","url":"https:\/\/graphicmama.com\/blog\/author\/iveta\/"}]}},"_links":{"self":[{"href":"https:\/\/graphicmama.com\/blog\/wp-json\/wp\/v2\/posts\/160"}],"collection":[{"href":"https:\/\/graphicmama.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/graphicmama.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/graphicmama.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/graphicmama.com\/blog\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":32,"href":"https:\/\/graphicmama.com\/blog\/wp-json\/wp\/v2\/posts\/160\/revisions"}],"predecessor-version":[{"id":50302,"href":"https:\/\/graphicmama.com\/blog\/wp-json\/wp\/v2\/posts\/160\/revisions\/50302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graphicmama.com\/blog\/wp-json\/wp\/v2\/media\/12619"}],"wp:attachment":[{"href":"https:\/\/graphicmama.com\/blog\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graphicmama.com\/blog\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/graphicmama.com\/blog\/wp-json\/wp\/v2\/tags?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}