{"id":13411,"date":"2018-04-10T11:58:31","date_gmt":"2018-04-10T11:58:31","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=13411"},"modified":"2018-10-16T06:39:23","modified_gmt":"2018-10-16T06:39:23","slug":"case-study-amazing-zoo-facts","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/case-study-amazing-zoo-facts\/","title":{"rendered":"Case study: Character Tells Amazing Zoo Facts"},"content":{"rendered":"

Zoos are a favorite place for a walk, recreation and entertainment for both young and adults. More often\u00a0than not, people pass right by the signs, missing the opportunity to learn and appreciate the zoo’s amazing stories. Is it a “mission impossible” to catch your audience’s attention? It turns out, people are willing to read… when something catches their eye!<\/p>\n

The importance of plants and animals in our daily lives<\/h2>\n

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Bill Lacey from Rainforest Adventures contacted us<\/strong> with the idea of creating a cartoon character of a professor, who would help them change the current situation – amazing facts being unnoticed by visitors. Here is what he shared with us:<\/p>\n

“The idea for Professor WIFM (What\u2019s in it for me?)<\/strong> started with the need to explain to the zoo’s visitors the importance of plants and animals in their daily lives. Most of the significant advancements in medicine have come from some unlikely places in the animal kingdom.\u00a0<\/strong>Most medications for diabetes treatment have come from studying a small rodent found in South America, the Degu, for example…”<\/span><\/em><\/p>\n

Here is what GraphicMama did for Rainforest Adventures’ amazing zoo<\/h2>\n

As with all of our custom projects, we presented the client with:<\/p>\n