{"id":13294,"date":"2018-04-11T14:22:28","date_gmt":"2018-04-11T14:22:28","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=13294"},"modified":"2022-08-05T12:47:35","modified_gmt":"2022-08-05T12:47:35","slug":"real-estate-branding-personal","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/real-estate-branding-personal\/","title":{"rendered":"Case Study: Real Estate Branding with Personal Touch"},"content":{"rendered":"

Our next story started when Keeli Simpson, who\u00a0has spent her career working at advertising agencies from Atlanta to Seattle and for brands like Coke Zero and Sprite, contacted us. She loves “a good marketing assignment” and decided to give a boost to her husband’s business and real estate branding.<\/strong><\/p>\n

In search of a unique present for his approaching birthday\u00a0and after analyzing his trade, Keeli found out some interesting things happening in the real estate business:<\/strong><\/p>\n

Lack of real estate branding<\/strong><\/h2>\n

“I noticed that many real estate agents and teams lack a brand – they oftentimes just utilize a basic real estate “template” for their marketing efforts which doesn’t showcase anything about who they are and what they are all about. So, if I see \u201cJohnny Real Estate Team\u201d for example, even if they are the top producing real estate team in my area, I feel NOTHING for them unless I personally know and like or dislike them.<\/strong>“<\/em><\/p>\n

\"Adding

Adding personality to dry data with the help of illustration<\/p><\/div>\n

We can’t agree more with Keeli that…<\/p>\n

Your branding reflects who you are!<\/h2>\n

“My husband leads his own real estate team (Simpson Real Estate Group) within Keller Williams…\u00a0If you know my husband, Jamie, he has a BIG personality, is very fun and charismatic.<\/strong> It\u2019s one of the reasons that his clients love to work with him.<\/strong> However, none of his marketing efforts reflected his \u201cbrand\u201d, so I thought that it would be a fun birthday gift to give him a character showcasing his uniqueness<\/strong> that could be used in all of his communication and marketing efforts.”<\/em><\/p>\n

What GraphicMama did for Jamie…<\/h2>\n

The client had been doing some research and browsing through our gallery and she\u00a0liked one of our characters – Harry Beard<\/a>. She found some similarities with her husband, Jamie, and she wanted some customizations to the existing character<\/a>\u00a0so that the final character would perfectly fit her vision. She contacted us and requested the following:<\/p>\n