{"id":12348,"date":"2018-02-27T10:00:38","date_gmt":"2018-02-27T10:00:38","guid":{"rendered":"https:\/\/graphicmama.com\/blog\/?p=12348"},"modified":"2022-04-07T08:07:14","modified_gmt":"2022-04-07T08:07:14","slug":"outline-vectors-business","status":"publish","type":"post","link":"https:\/\/graphicmama.com\/blog\/outline-vectors-business\/","title":{"rendered":"Outline Vectors: Top 5 Reasons Why Businesses Love Them"},"content":{"rendered":"<p>Outline vectors are widely used in the modern business world. Whether in the form of icons, illustrations, or cartoon characters, businesses use this artistic style as a highly valuable asset in their marketing needs. Today we&#8217;ll talk about <strong>why outline vectors are the preferred style of illustrations<\/strong> and which are the top 5 reasons businesses choose outline vectors every time.<\/p>\n<p>You may also be interested to learn more about <a href=\"https:\/\/graphicmama.com\/blog\/vector-file\/\">What is a Vector File?<\/a><\/p>\n<h2>1. Outline vectors <strong>look professional.<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-12390\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/06125432\/31-sunglasses.jpg\" alt=\"outline cartoon character with sunglasses thumbs up graphicmama\" width=\"178\" height=\"250\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/06125432\/31-sunglasses.jpg 738w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/06125432\/31-sunglasses-214x300.jpg 214w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/06125432\/31-sunglasses-730x1024.jpg 730w\" sizes=\"(max-width: 178px) 100vw, 178px\" \/><\/p>\n<p>There is this common misconception that cartoon characters\u00a0are created only for projects whose target audience are&#8230; kids. This is barely the truth.\u00a0Yes, cartoon characters influence children incredibly well:\u00a0they are lovable, cute and appealing. However, what most people miss is that <strong>cartoon characters\u00a0influence adults<\/strong> in the exact same way.<\/p>\n<p>Before you scratch out the fictional drawn fellas out of the picture, think twice because you&#8217;ll be missing on all the proven\u00a0wonders cartoon characters can do for your business. (Learn more:\u00a0<a href=\"https:\/\/graphicmama.com\/blog\/cartoon-characters-in-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to boost your business by using cartoon characters.<\/a>)<\/p>\n<p>Still having doubts about\u00a0cartoon characters looking too\u00a0childish for your business? Here is the solution. Start with\u00a0outline and see how your audience responds. Outline cartoon characters have <strong>minimalist shape, only essential details, very few or none colors<\/strong>, and moreover &#8211; they can present a concept in an elegant, professional way that complements your message and overall, favors your business.<\/p>\n<h2>2. They <strong>fit everywhere.<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignright wp-image-12398\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/06143929\/character-peeking.jpg\" alt=\"outline cartoon character peeking happy graphicmama\" width=\"168\" height=\"250\" \/>Outline cartoon characters have an <strong>incredibly adaptive design<\/strong>.\u00a0This makes them more versatile than any other style of character. You can literally use them everywhere!<\/p>\n<p>Whether\u00a0digital or prints\u00a0designs, outline vectors can serve a\u00a0wide variety of purposes.\u00a0Their simplistic illustrative technique\u00a0makes outline cartoon characters suitable for all kinds of projects. Unlike complex characters which usually require\u00a0simple backgrounds so they can fit well, outline vectors are the opposite of complexity. They are multifunctional and go along with any design.<\/p>\n<p>Another benefit is, <strong>colors aren&#8217;t an issue<\/strong>.\u00a0These characters usually lack colors, or have one accenting color which can easily be changed or removed.<\/p>\n<h2>3. They are <strong>expressive at all sizes.<\/strong><\/h2>\n<p>First of all, outline vectors including cartoon characters are drawn in clean, minimalist shapes which makes them incredibly\u00a0expressive\u00a0even if smaller.\u00a0The purpose for keeping it low on the details\u00a0is to make these type of cartoon\u00a0easily distinguished.\u00a0<strong>The viewer can\u00a0effortlessly recognize the expression of the character and what it conveys even if zoomed out<\/strong>. The drawing itself doesn&#8217;t require much time for analyzing. You simply see it and you get what it &#8220;tells&#8221; you.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12383\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/06092956\/outline-vector-characters.jpg\" alt=\"graphicmama outline vectors cartoon characters pointing\" width=\"561\" height=\"250\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/06092956\/outline-vector-characters.jpg 561w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/06092956\/outline-vector-characters-300x134.jpg 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/p>\n<p><strong>Secondly, the silhouette\u00a0plays a major role<\/strong> for their expressiveness. This means outline cartoon character are designed in a way that their silhouette also &#8220;speaks&#8221; and\u00a0manages to convey the message.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12382\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/06092758\/outline-vector-silhouette.jpg\" alt=\"graphicmama outline cartoon character silhouette\" width=\"543\" height=\"276\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/06092758\/outline-vector-silhouette.jpg 543w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/06092758\/outline-vector-silhouette-300x152.jpg 300w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/p>\n<h2>4. Outline vectors <strong>don&#8217;t steal the spotlight.<\/strong><\/h2>\n<p>The cartoon characters&#8217; job is to help you get your message across, not steal the spotlight. Unlike other cartoon styles which may draw too much attention with multiple colors, gradients, highly detailed elements and effects, outline vectors draw just the right amount of attention.<\/p>\n<p><strong>Outline vectors are minimalist enough to elegantly complement your content<\/strong>, whether written or visual. <strong>Still powerful enough to get noticed<\/strong> and direct the user&#8217;s attention to the important message. The\u00a0nature of this technique doesn&#8217;t require much time pondering over the design. Usually,\u00a0the viewer\u00a0gets the point instantly and moves on.<\/p>\n<h2><img decoding=\"async\" class=\"alignright wp-image-12366\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/03142643\/outline-character1.jpg\" alt=\"outline cartoon character waving smiling\" width=\"248\" height=\"280\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/03142643\/outline-character1.jpg 947w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/03142643\/outline-character1-266x300.jpg 266w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/03142643\/outline-character1-768x866.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/03142643\/outline-character1-908x1024.jpg 908w\" sizes=\"(max-width: 248px) 100vw, 248px\" \/>5. It&#8217;s\u00a0easy to <strong>push the boundaries.<\/strong><\/h2>\n<p>Outline cartoon character easily <strong>break the rules of anatomy<\/strong>. They are flexible enough to allow you experiment with their shapes and proportions. You can <strong>exaggerate\u00a0certain features without losing the aesthetics<\/strong>.<\/p>\n<p>Take for instance this outline cartoon character on the right. His left hand is drawn bigger so it highlights the greeting, while his right hand stays proportional to his body. This technique is quite common when you want to <strong>put\u00a0an accent on a certain characteristic, so you can convey\u00a0your message better<\/strong>.\u00a0Exaggerating helps you make a point.<\/p>\n<h2>And these are just the first 5\u00a0reasons&#8230;<\/h2>\n<p>&#8230;that make outline vectors such a preferable and wanted illustrative style. There are <strong>numerous reasons more<\/strong> that make\u00a0all cartoon characters a powerful tool that\u00a0can win your audience over your side and boost your sales. If you have any thoughts on the subject, we&#8217;d love to hear them in the comments below.<\/p>\n<p><a href=\"https:\/\/graphicmama.com\/cartoon-characters\/outline?utm_medium=banner&amp;utm_campaign=blog_linking&amp;utm_term=footer&amp;utm_content=CC-outline\"><img decoding=\"async\" class=\"alignnone wp-image-12957 size-full\" src=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/13092731\/Outline-Characters-1.jpg\" alt=\"\" width=\"910\" height=\"320\" srcset=\"https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/13092731\/Outline-Characters-1.jpg 910w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/13092731\/Outline-Characters-1-300x105.jpg 300w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/13092731\/Outline-Characters-1-768x270.jpg 768w, https:\/\/i.graphicmama.com\/blog\/wp-content\/uploads\/2017\/11\/13092731\/Outline-Characters-1-80x28.jpg 80w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outline vectors are widely used in the modern business world. Whether in the form of icons, illustrations, or cartoon characters, businesses use this artistic style as a highly valuable asset in their marketing needs. Today we&#8217;ll talk about why outline vectors are the preferred style of illustrations and which are the top 5 reasons businesses&#8230;<\/p>\n","protected":false},"author":4,"featured_media":12961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[535,361],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outline Vectors: Top 5 Reasons Why Businesses Love Them | GM Blog<\/title>\n<meta name=\"description\" content=\"Outline vectors are the preferred style of illustrations for business but why? We&#039;ll reveal the top 5 reasons businesses choose outline vectors every time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphicmama.com\/blog\/outline-vectors-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outline Vectors: Top 5 Reasons Why Businesses Love Them | GM Blog\" \/>\n<meta property=\"og:description\" content=\"Outline vectors are the preferred style of illustrations for business but why? 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